Universal Studios Tour

From the Audiovisual Identity Database, the motion graphics museum

Revision as of 22:48, 17 October 2021 by imported>LogoFun13-YT (url added)


Background

Universal Parks & Resorts is the theme park department of NBCUniversal. It owns and operates the well-renowned Universal Studios theme parks around the world.

1st Logo (2010s?-)


Logo: We fade into a far right, zoomed-in shot of the 1997 Universal globe and starfield. A white flash occurs, which is then followed by the "UNIVERSAL" text (as it also appears in the 1997 logo) appearing from the behind the globe, circling around it. As the text rotates around the globe to its usual center position, a giant golden arc segues in and rotates into the view of the camera. The arc stops at the bottom of the "UNIVERSAL" text with "PARKS & RESORTS" in gold appearing underneath the arc. The camera pans out to its usual distance and the globe moves to the center while all of this is happening. The arc shines and reflects both the globe and the text; the "UNIVERSAL" text and arc also cast a dark shadow over the globe. The URL address (also in gold) narrows in underneath the logo in its last few seconds afterwards before fading out.

Trivia

  • Despite the globe, text, and starfield being based on the 1997 Universal Pictures logo, the animation is reminiscent of the one from 1990, albeit faster in speed.
  • The finished product looks identical to the Universal Parks & Resorts print logo that was in use from 2002–2015.

Variant: At the end of theatrical prints for Candyman (2021), the logo is a still image alongside the Metro-Goldwyn-Mayer and Monkeypaw Productions logos.

FX/SFX: The white flash, the panning out of the globe, the rotation of the arc and letters, the narrowing of the web address. All computer animation.

Music/Sounds: None.

Availability: Ultra rare. This logo is only used in theatrical prints of movies released by Universal Pictures from the era (including DreamWorks Animation (from 2019-onwards) and Amblin Entertainment films), appearing after the end credits. Some of the known titles that retained this logo in their respective theatrical prints include Ouija (2014), The Secret Life of Pets, Jurassic World: Fallen Kingdom, The House with a Clock in Its Walls, Halloween (2018), How to Train Your Dragon: The Hidden World, A Dog's Journey, Nobody (2021), F9: The Fast Saga, and The Boss Baby: Family Business. Don't expect to see this on home video prints and television airings.

Editor's Note: An interesting mix of the 1997 Universal logo's aesthetics with the 1990 logo's animation. Unfortunately, its strict use for theatrical-only presentations dooms it to obscurity. It's also worth noting the discrepancy in branding, with the 1997-derived globe being used in contrast to the 2012/2013 one (not unlike the Universal Animation Studios logo).

External links

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