Trouble

From the Audiovisual Identity Database, the motion graphics museum



Background

Trouble was a television channel which broadcasted in the Ireland and UK and launched in 1997. The channel had a key demographic of young adults and teenagers aged at 13-39. The channel originally started as a block on Bravo that aired from noon to 8PM until evolving into a fully-fledged channel between the late 90's and early 00's, replacing The Children's Channel. The channel ceased transmission on 1st April of 2009, being replaced with a timeshare channel of Living.

1st Logo, Idents (1997-2001)

Visuals: Basically station IDs used by the channel, but the end result is the same.

  • ID 1: There is a couple running and seeing each other. Then the camera cuts to see even more people walking, then the male person of the couple kicks a can to the screen, which as the Trouble logo on it. The screen breaks, and the Trouble logo appears at the middle of the crack.
  • ID 2: There is a party with people and a DJ dancing. The camera zooms in and out 3 times while sonic waves appear. Then the screen cracks, with the Trouble logo appearing.
  • ID 3: There are many people in a swimming pool. A kid then throws water into the camera, and when the water hits it, it reveals the Trouble logo.

Technique: Live-action with a little of CGI.

Audio: IDs 1 and 2 used breakbeat music. ID 3 used a techno-like tune.

2nd Logo, Signoff (1997-2001)




Visuals: There is the Trouble logo from before, except it is on a black background and is changing colors frantically, but normally consists of the T being orange and the circle being purple. There are other lines and shapes moving around on the background. The logo has a "deteriorated film" effect throughout. This transitions into the Bravo logo.

Technique: 2D computer animation.

Audio: Lasers shooting off, deep humming, disc-scratching effects, and static that builds up.

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