Thrivent Financial for Lutherans

From the Audiovisual Identity Database, the motion graphics museum

Background

Thrivent Financial for Lutherans (marketing name Thrivent) is a Fortune 500 not-for-profit, member-owned financial and fraternal services organization with headquarters in Appleton, Wisconsin and Minneapolis, Minnesota. It was formed on January 1, 2002 from a merger of Aid Association for Lutherans and Lutheran Brotherhood.

Logo (September 26, 2003)


Visuals: On a black background, many ribbons fly across the screen. They are colored red on one side and yellow on the other. The ribbons then form the Thrivent symbol of the time, which is reminiscent of an infinity symbol, but shaped to resemble a heart. The symbol zooms out to the top left of the screen as the text "Thrivent Financial" with "for Lutherans" in lightweight below fades in with a ripple effect, followed by a ™ symbol next to "Lutherans".

Technique: CGI.

Audio: An inspirational, uplifting synth theme.

Availability: Seen on the 2003 film Luther.

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