The Weather Channel Entertainment

From the Audiovisual Identity Database, the motion graphics museum



Background

The Weather Channel (TWC) is an American pay television channel owned by Weather Group, LLC, a subsidiary of Allen Media Group. The channel's headquarters are in Atlanta. Launched on May 2, 1982, the channel broadcasts weather forecasts and weather-related news and analysis, along with documentaries and entertainment programming related to weather. A sister network, Weatherscan, was a digital cable and satellite service that offered 24-hour automated local forecasts and radar imagery. Weatherscan was officially shut down on December 12, 2022. The Weather Channel also produces outsourced weathercasts, notably for CBS News and RFD-TV.


The Weather Channel Originals

1st Logo (1986-1991)

Logo: Inside a gradient blue tube shape with a silver outer frame, we see the following words:

THE
WEATHER
CHANNEL

The logo may be seen on a black background or superimposed over the ending scene. Copyright information is shown below the logo.

Variants: On Global Crisis, the logo is shrunken down.

Technique: None.

Music/Sounds: The ending theme.

Availability: Can be seen on their documentaries including Calm to Catastrophe, On Shaky Ground, John Hope on Hurricanes, and others.

2nd Logo (1991)

Logo: The logo from before zooms up towards the screen and shines. Copyright information zooms in below alongside the logo.

Technique: CGI.

Music/Sounds: None.

Availability: Can be seen on the documentary Danger's Edge.

3rd Logo (1992-1996)

Logo: An enlarged version of the logo from before appears; the text is shown in gradient gray-white lettering. Below is copyright information.

Technique: None.

Music/Sounds: The ending theme or none.

Availability: Can be seen on their documentaries including The Burning Season and Superstorm '93.

4th Logo (1996-2003)

Logo: Almost the same as before, except the logo is remodeled to look flat and the gradients are removed. Starting in 2001, the URL "weather.com" replaces the copyright information.

Variant: On Five Great Weather Disasters, the logo is slanted towards the left.

Technique: None.

Music/Sounds: None or the ending theme.

Availability: Can be seen on their documentaries including Tornado Chase '96, Five Great Weather Disasters, and Storm Week.

5th Logo (2001)

Logo: Over a strip of gold, we see the Weather Channel logo with the URL below. On the bottom of the gold strip is the copyright information.

Technique: None.

Music/Sounds: None.

Availability: Can be seen on Storm Week.

6th Logo (2003-2005)

Logo: Over a background consisting of a time-lapse of white Cumulus clouds against a blue sunny sky, we see The Weather Channel logo at the time (a rounded translucent blue square with a white outline, and the solid white text "The Weather Channel"; stacked up inside) slowly zoom out slightly. The URL "weather.com" in translucent white also zooms out with the logo, below it.

Variant: On some episodes of Storm Stories from the era, the logo zooms out slightly further than usual against the background of clouds.

Technique: A mix of CGI and live-action time-lapse footage.

Music/Sounds: A fast-paced catchy drum theme, with a chorus quietly shouting "Hey!" at the end.

Availability: Seen on episodes of Storm Stories from the era, among many other original shows aired on the channel at the time.

7th Logo (2005-2008)

Logo: Similar to the previous logo, but with a few minor changes. The older blue square design is now changed to the current blue square design, the URL below the logo is now in a smaller font than before, and the background of the time lapse of the clouds is now changed from being Cumulus clouds to being Cirrocumulus clouds.

Variant: On episodes of It Could Happen Tomorrow, the URL below the logo is absent.

Technique: Same as the previous logo.

Music/Sounds: Same as the previous logo.

Availability: Seen on episodes of Full Force Nature, later post-2005 of Storm Stories, It Could Happen Tomorrow, and many other shows from the network, during the era.

8th Logo (2008-2009)

Logo: On a dark blue background, we see an aquamarine circle of light in the center, and a small white star on the left. The star moves to the right, over the circle of light, causing a white flash of light. The Weather Channel logo fades in where the star was, while the flash causes a red vertical lens flare; which becomes aqua, before forming the letters "HD" between two vertical pale blue lines to the right of The Weather Channel logo. A slightly pixelated background of clouds appears behind the logo on the left side, while the right side remains a dark blue/black background. The logo then shines.

Technique: CGI mixed with live-action clouds in the background.

Music/Sounds: A synth whoosh and a sparkling sounder.

Music/Sounds Variant: On earlier episodes of When Weather Changed History, the audio of the previous two logos is used instead.

Availability: Seen on episodes of When Weather Changed History.

9th Logo (2020)

Logo: We see a large dark blue rectangle move to the left from the right, followed by another large rectangle in a lighter shade of blue with a white outline on it shaped like a basic stylized cloud, then a brief background of clouds, then finally a black background with The Weather Channel logo on it. The black background stops moving once the logo is in the center of it.

Technique: CGI.

Music/Sounds: The end theme of the show.

Availability: Seen on episodes of Weather Today.

10th Logo (2020-2021)

Logo: Unknown

Technique: CGI.

Music/Sounds: Unknown

Music/Sounds Variants:

Availability: Seen on all of their original shows from before their 2021 name change.

The Weather Channel Entertainment

(2021-)

Logo: Unknown

Technique: CGI.

Music/Sounds: Unknown

Music/Sounds Variants:

Availability: Seen on The Weather Channel's original shows as of 2021.

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