The Weather Channel Entertainment

From the Audiovisual Identity Database, the motion graphics museum



Background

The Weather Channel (TWC) is an American pay television channel owned by Weather Group, LLC, a subsidiary of Allen Media Group. The channel's headquarters are in Atlanta. Launched on May 2, 1982, the channel broadcasts weather forecasts and weather-related news and analysis, along with documentaries and entertainment programming related to weather. A sister network, Weatherscan, was a digital cable and satellite service that offered 24-hour automated local forecasts and radar imagery. Weatherscan was officially shut down on December 12, 2022. The Weather Channel also produces outsourced weathercasts, notably for CBS News and RFD-TV.

The Weather Channel Originals

1st Logo (1986-1991)

Logo: Inside a gradient blue tube shape with a silver outer frame, we see the following words:

THE
WEATHER
CHANNEL

The logo may be seen on a black background or superimposed over the ending scene. Copyright information is shown below the logo.

Variants: On Global Crisis, the logo is shrunken down.

Technique: None.

Music/Sounds: The ending theme.

Availability: Can be seen on their documentaries including Calm to Catastrophe, On Shaky Ground, John Hope on Hurricanes, and others.

2nd Logo (1991)

Logo: The logo from before zooms up towards the screen and shines. Copyright information zooms in below alongside the logo.

Technique: Computer animation.

Music/Sounds: None.

Availability: Can be seen on the documentary Danger's Edge.

3rd Logo (1992-1996)

Logo: An enlarged version of the logo as seen before almost fills up the screen; the text is shown in gradient grey-white lettering. Below is copyright information.

Technique: None.

Music/Sounds: The ending theme or none.

Availability: Can be seen on their documentaries including The Burning Season and Superstorm '93.

4th Logo (1996-2003)

Logo: Almost the same as before, except the logo is remodeled to look flat and the gradients are removed. Starting in 2001, the URL "weather.com" replaces the copyright information.

Variant: On Five Great Weather Disasters, the logo is slanted towards the left.

Technique: None.

Music/Sounds: None or the ending theme.

Availability: Can be seen on their documentaries including Tornado Chase '96, Five Great Weather Disasters, and Storm Week.

5th Logo (2001)

Logo: Over a strip of gold, we see the Weather Channel logo with the URL below. On the bottom of the gold strip is the copyright information.

Technique: None.

Music/Sounds: None.

Availability: Can be seen on Storm Week.

6th Logo (2003-2005)

Logo: Over a background consisting of a time lapse of white Cumulus clouds against a blue sunny sky, we see The Weather Channel logo at the time (a rounded translucent blue square with a white outline, and the solid white text “The Weather Channel”; stacked up inside) slowly zoom out slightly. The URL “weather.com” in translucent white also zooms out with the logo, below it.

Variant: Unknown.

Technique: A mix of CGI animation for the logo and URL, and live-action time lapse footage for the background of clouds.

Music/Sounds: A fast-paced catchy drum theme, with a chorus quietly shouting “Hey!” at the end.

Availability: Seen on episodes of Storm Stories from the era, among many other original shows aired on the channel at the time.

7th Logo (2005-2008)

Logo: Similar to the previous logo, but with a few minor changes. The older blue square design is now changed to the (at the time in 2005) new updated blue square design, the URL below the logo is now in a smaller font than before, and the background of the time lapse of the clouds is now changed from being Cumulus clouds, to being Cirrocumulus clouds.

Variant: Unknown.

Technique: Same as the previous logo.

Music/Sounds: Same as the previous logo.

Availability: Seen on episodes of Full Force Nature, later post-2005 of Storm Stories, It Could Happen Tomorrow, and many other shows from the network, during the era.

8th Logo (2008-2009)

Logo: Unknown.

Technique: CGI animation & live-action clouds in the background.

Music/Sounds: Unknown.

Availability: Unknown.

9th Logo (2020)

Logo: Unknown.

Technique:

Music/Sounds: The end theme of the show.

Availability: Unknown.

10th Logo (2020-2021)

Logo: Unknown.

Technique: Unknown.

Music/Sounds: Unknown.

Availability: No longer current, but still common. Seen on all of their original shows from before their 2021 name change.

The Weather Channel Entertainment

1st Logo (2021-)

Logo:

Technique: CGI animation.

Music/Sounds:

Availability:

Cookies help us deliver our services. By using our services, you agree to our use of cookies.