The Stuffed Dog Company

From the Audiovisual Identity Database, the motion graphics museum


Background

The Stuffed Dog Company is the production company of Andy and Susan Borowitz, the creators of the TV series The Fresh Prince of Bel-Air.

Logo (September 10, 1990-August 31, 1996)


Visuals: In this parody of the 20th Century Fox logo, there is a purple sky with fireworks, "20th Century Fox" is replaced with the stacked text "THE STUFFED DOG COMPANY", and the camera is angled at the bottom left of the structure. Under the company name is a block with a bone etched in. Instead of searchlights, statues of dogs with flames on their heads and 2 dogs holding bones in the front of the structure are seen. "and", in gold, fades in at the bottom of the screen. All of this logo's text is in Gill Sans.

Variants:

  • On Out All Night, instead of the word "and", there are the words "IN ASSOCIATION WITH".
  • On Aliens in the Family, no words are present under the logo and there are less fireworks going off.

Technique: Live action for the fireworks, and 2D animation for the flames.

Audio: The end theme of the show, sounds of an episode from The Fresh Prince of Bel-Air (whenever it uses blooper reel footage), or a generic NBC theme starting in 1994.

Audio Variants:

  • On one episode of The Fresh Prince of Bel-Air, the fireworks going off and the sound of a dog howling can be heard before it immediately cuts to the Quincy Jones Entertainment logo.
  • On Aliens in the Family, the fireworks going off and a sci-fi tune playing can be heard.

Availability: Can be seen on The Fresh Prince of Bel-Air. It also appeared on Out All Night and Aliens in the Family. Also appears on the failed 1991 pilot of In the House.

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