The District

From the Audiovisual Identity Database, the motion graphics museum


Background

The District was launched on June 24, 2014 by Dave Bernard and Ruben Fleischer, with a two-year overall deal at Universal Television, allowing it to produce comedies and dramas.

Logo (November 30, 2015-)

Visuals: Slowly zooming in on a grungy white background with what appear to be dried drippings of white paint and a huge faded horizontal stripe in the center, the text "THE DISTRICT", sandwiched between two black horizontal stripes along with three black stars below, are quickly wiped in. The camera freezes shortly after.

Trivia: This logo is based on the flag of Washington, D.C. (which in turn is based on George Washington's family coat of arms), turned upside down, with black stars and stripes instead of red.

Variants:

  • A still version exists.
  • Sometimes, it shares the screen with other logos.

Technique: Live-action with 2D computer animation for the wiping effect.

Audio: None or the closing theme. Original airings used a generic theme and a voiceover.

Availability: Seen on Superstore, The Bold Type, Stumptown, The White Lotus and White House Plumbers.

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