Takara Tomy

From the Audiovisual Identity Database, the motion graphics museum

Revision as of 11:19, 18 March 2023 by RSX-798 (talk | contribs)


Background

Takara Tomy is a Japanese entertainment company, founded in March of 2006 by the merger of rival companies Tomy and Takara. Currently they own the licenses to the internationally-known franchises Beyblade, Bakugan, Transformers, Zoids, Choro-Q and Pretty Rhythm. Their products largely target toys, games and other multimedia products.

(2006-)


Logo: We see a rounded blue rectangle over a white background. Two lines are shown emerging from the left and soon reveal to be two T's, while the rest of the letters "AKARA" and "OMY" spread out from the side, shifting between blue/transparent/white colors. This reveals the text "TAKARA TOMY" in two lines, both in their corporate fonts; the text glows and turns into the plain logo.

Variants:

  • The logo is warp-speed on most commercials by the company.
  • Starting in 2011, the logo is in 16:9 widescreen.

Technique: 2D animation.

Music/Sounds: A rising synth note, followed by the female voice of "Takara Tomy" and two other synth notes.

Music/Sounds Variants: On most Japanese commercials by them, it's cut-short to the last two notes.

Availability: Uncommon. This can be seen on various late-2000s era licensed videogames including Naruto Shippuden: Dragon Blade Chronicles and Toshinden; also made its appearance in several Japanese commercials.

Takara
Tomy
Takara Tomy
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