Sony Kids' Video

From the Audiovisual Identity Database, the motion graphics museum


1st Logo (1990-1993?)

Nickname: "Sony Horror Video"

Logo: On an orange-pinkish background filled with brown silhouettes of kids, we see a blue upside down triangle with the familiar Sony logo on top of it. There is also a yellow ribbon-like rectangle over the triangle with the black words "KIDS' VIDEO" (with jumbled letters) and a huge black music note between them.

FX/SFX: None.

Music/Sounds: An ominous, screechy choir, which sounds like something from a horror/thriller movie. This ends with a quick orchestral glissando, similar to the Paramount Television "Closet Killer" logo.

Availability: Rare. It was spotted on a 1990 VHS of Snow White. Also seen on VHS prints of The Ratties.

Editor's Note: While the design is kid-friendly, the very creepy soundtrack doesn't at all fit with the logo, let alone a children's video.


2nd Logo (Early 1990s)


Nickname: "Sony Colorful Kids Video"

Logo: On an aqua background with childish drawings of various objects in several different colors, we see the familiar Sony logo in pink with a purple outline. Below that is a dark blue TV with yellow knobs on a pink checkered floor. Inside the TV is a blue musical note moving and bouncing around inside the TV while the wave background behind it spins and changes color. Around the TV is a yellow banner with dark blue text reading "KIDS' VIDEO".

Variant: An in-credit version exists with the same background with dark blue texts that reads "A SONY Kids' Video Production".

FX/SFX: The background moving to the left, the musical note moving around inside the TV, and the waves behind the note inside the TV spinning and changing color.

Music/Sounds: None or the opening theme.

Music/Sounds Variant: On This Pretty Planet: Tom Chapin Live In Concert, it's the opening theme of the program, and the closing theme on the variant.

Availability: Unknown. It was spotted on a 1992 VHS of This Pretty Planet: Tom Chapin Live In Concert. It was recently discovered on My first... video series.

Editor's Note: The music is much less creepy than the last logo.

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