Script to Screen
1st Logo (Early 2000s-2011)
_(From_-_Oreck_XL_Platinum_Infomercial).png)
Visuals: On a black background, a stylized gray "S" appears via a ripple effect. Below it, the text "SCRIPT TO SCREEN" appears glowing white, then appears in front of a gray bar. Below all that, the text "Direct Thinking for Direct Response(R)", as well as the company's location and website, fade in underneath, and the slogan shines.
Variant: In its later years, the logo is still aside from the text shining.
Technique: 2D computer animation.
Audio: A dramatic synth note with shimmers, alongside an announcer saying, "This has been a production of Script to Screen. Direct thinking for direct response!" In later years, the announcer says the slogan differently.
Audio Variant: On Oreck infomercials, the logo is silent.
Availability: This was seen at the end of Script to Screen-produced infomercials at the time, including those for Oreck (like the one for the Oreck XL Platinum) and Guthy-Renker products like Malibu Fitness, as well as later infomercials for The Firm workout series.
2nd Logo (2010-)
_(From_-_Nescafe_Dolce_Gusto_Live_with_Gusto_infomercial).png)
Visuals: On a white background, a gray rectangle, a gray square, and a longer light blue rectangle slide in and come together to form a square. The shapes flip over to reveal the text "SCRIPT" (in white), "to" (in black) and "SCREEN" (also in black) on them. The same slogan as before fades in word-by-word below the logo, and the company's URL appears at the bottom of the screen.
Variants:
- This logo was updated later in the 2010s. The outlines are now transparent, the text in the rectangles are now all white, and a line slides out of the left side of "SCREEN", and forms the text "CREATE | EXECUTE | OPTIMIZE", before sliding back into the rectangle. The finished product shines.
- This logo may have no URL at the bottom.
Technique: 2D computer animation.
Audio: Generally none, but it may use the same music and announcer from the last logo.
Audio Variant: On later infomercials, an announcer says "This has been a production of Script to Screen, the results agency."
Availability: Seen at the end of later infomercials produced by the company, including the Nescafe Dolce Gusto: Live with Gusto infomercial.
