Rapi Films

From the Audiovisual Identity Database, the motion graphics museum


1st Logo (1971)

Logo: Superimposed over the opening credits, a red filmstrip "R" zooms in, followed by a red filmstrip "F", zooming in next to the "R". Then, the red text "Rapi Films presents", "Rapi Films" in red quotations, wipe in.

FX/SFX: The letters zooming in, the company name appearing.

Music/Sounds: The opening theme of the film.

Availability: Only seen in Airmata Kekasih, their first film.

Editor's Note: Given its simplicity, one-time use, and its presence as an in-credit logo, this is probably a prototype for the next logo.

2nd Logo (1972-2000)

Logo: On a spinning blue sunburst background, a red filmstrip "RF" (in the same style as the previous logo) zooms in. Then, the text "Rapi Films" in white writes itself below the "RF", followed by "presents" appearing below.

FX/SFX: The background and the logo forming. Appears to be a mix of cel animation and live-action.

Music/Sounds: Drums are heard as dramatic gamelan music plays, ending in a gong. On Joshua oh Joshua, it's silent.

Availability: Probably one of the most common logos in 20th century Indonesian cinema, given its long lifespan. Seen on a few films produced on the era, which is aired on FLiK TV and MNCTV prints of their films. Suzanna films are notable examples. This logo is omitted on international releases, such as Merdeka 17805, a co-production with Toho. It last appeared on Joshua oh Joshua. It's retained in Netflix prints of their films.

Editor's Note: The concept is reminiscent of Nikkatsu's logo at the time. Nonetheless, this is probably one of the most iconic logos of Indonesian cinema.

3rd Logo (2005)

Logo: On a multicolored background, a CGI rendition of Rapi Films' print logo (a filmstrip "R" in gold with an "f" within the "R", and a red marquee with "Rapi Films" inscribed) zooms out to a comfortable position. It then segues into the opening credits.

FX/SFX: The logo zooming out.

Music/Sounds: The opening theme of the film.

Availability: Only seen on Inikah Rasanya Cinta. Most Rapi Films movies of the time simply had an in-credit "RAPI FILMS PRESENTS", while television series use the logo below.

Editor's Note: None.


4th Logo (2005-2010s)

Logo: On a space background, three white ribbons appear zooming out. Then, three colored ribbons form on top of the other ribbons. The ribbons fade into a CGI filmstrip which forms an "Rf" (much like the previous logo). A red marquee with "Rapi Films" inscribed in yellow zooms out below.

FX/SFX: Typical CGI animation of the period.

Music/Sounds: A swoosh, followed by a majestic fanfare.

Availability: Uncommon, but common in the past. Seen on soap operas produced by the company.

Editor's Note: None.

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