Rabbit Digital Video

From the Audiovisual Identity Database, the motion graphics museum


1st Logo (Early 2000s)

Visuals: Over a blue gradient background with a blue-ish tiled flooring, the stacked blue text "RABBIT DIGITAL VIDEO" is seen with "RABBIT" in a tall font. The camera pans around the text and a spark draws a lined silhouette of a golden rabbit, as some glass bars slide from left & right repeatedly. Finally, the camera movement stops.

Technique: CGI.

Audio: An upbeat majestic synth fanfare with few zaps as the glass bars slide in.

Availability: Unknown. [Examples?]

2nd Logo (Late 2000s)

Visuals: There is a CGI ocean seen, followed by three helicopters flying across it. The camera pans to the other side to show a red flying dragon. It roars, as a helicopter shoots a rocket towards it, but the dragon dodges, causing the rocket to hit the other helicopter and making it explode. The third helicopter flies away, and the dragon flies to a castle nearby. It then flies down, as the footage cuts to the camera zooming out from a castle. It reveals the pink word "RABBIT" and the background turns black. A blue outlined rectangle draws in, along with an abstract rabbit. The white text "DIGITAL VIDEO" wipes in with a light ray effect.

Technique: CGI.

Audio: An upbeat synth tune accompained by helicopter, dragon roar and explosion sounds.

Availability: Unknown. [Examples?]

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