RKO Television

From the Audiovisual Identity Database, the motion graphics museum

Revision as of 23:36, 28 July 2021 by Logoarto (talk | contribs) (Text replacement - " Logos]]" to " logos]]")


Background

RKO Television was the identity used by RKO General in its television assets, most notably WOR-TV (now WWOR-TV) in Secaucus, New Jersey (also serving New York City) and KHJ-TV (now KCAL-TV) in Los Angeles. RKO General became infamous for dishonest practices and corporate misconduct, causing them to be in near constant investigation starting in the 1960s. In 1987, the FCC ruled that RKO General was unfit to be a broadcast licensee, forcing the company to divest of all of its broadcasting assets. The final television station to be sold was WHBQ-TV in 1990, with the remaining radio assets being sold by 1991.

(1983-1989)

Nickname(s): "Cheesy Thunderbolt"

Logo: On a black background, we see a glowing orb leading a segmented white-lined rectangle slide in from the left of the screen. A bolt of lightning strikes the rectangle and reveals the red equilateral triangle pointing down with a "thunderbolt" drawn 3/4 through it. An RKO General copyright notice appears below, and the words "RKO TELEVISION" are "lasered in" by red beams and appear opposite the triangle, which pulsates twice at the end. The station's logo, (either WOR-TV, KHJ-TV or WHBQ-TV) along with multicolored lines, slide in above the logo from the left.

Variants:

  • A later-used variant for WOR-TV exists, where 4 lines in different colors wipe in, with parts of the logo. The lines then form a circle cut-out, with the logo fully forming shortly after.
  • Similarly, a later-used variant for KHJ-TV exists as well. This variant has a gold 9 (from the station logo) already present in the middle and has a black/dark-purple/black gradient in the background. 16 lines on both sides ranging from a bright to dark blue color gets formed; 8 on the left, 8 on the right.
  • WHBQ-TV used their 13 logo above the completed logo, differentiating from WOR-TV and KHJ-TV.

FX/SFX: The glowing line moving in from the left, the lightning bolt striking the rectangle; the formation of the triangle and words, the station logo sliding or forming.

Music/Sounds: Same as the 1983 movie logo. On rare occasions, (such as on local newscasts) a generic or stock theme will play over this logo instead.

Music/Sounds Variants: on School Beat, the ending theme of the show transitions into the logo’s theme.

Availability: Extinct. This was only known to appear on programming supplied from the RKO General TV stations such as The Romper Room, School Beat, sports games and various newscasts. The WHBQ-TV variant is increasingly rare and has not surfaced yet but has been said to have appeared on the channels newscasts.

Editor's Note: This is essentially a cel-animated version of the RKO Pictures logo, which would've provided a template for other RKO divisions at the time.

Cookies help us deliver our services. By using our services, you agree to our use of cookies.