Premiere

From the Audiovisual Identity Database, the motion graphics museum

Background

Premiere was the original pioneer in broadcasting subscription premium movies via satellite. In 1986 it merged with rival film channel Mirrorvision, but kept the brand Premiere. To view Premiere via satellite is expensive equipment and a dish around 1.5metre in size. It's largest audience was via cable tv. The channel shut down in July 1989. Running up losses of around $10 million, could not survive with the high costs of new films and competition from the launch of Sky Movies.

ID (1985?-1989)


Visuals: Lots of lights that come from a golden 1 are seen. The lights disappear to reveal it and a starfield. Then, "PREM1ERE" zoom out, spins and flies away while a globe flies in. The 1 appears again from the globe, and then the entire word appears, and the copyright "© The Premiere Partnership [YEAR]" fades in. The globe again flies in from the left, and he text then flies away again and dissolves. The globe fades out also but, the word zooms in with a trail effect.

Technique: CGI.

Audio: An ominous gong hit that becomes a triumphant fanfare. An announcer plays after.

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