Nu-Opp Inc.

From the Audiovisual Identity Database, the motion graphics museum


Background

This is the original name of E. 112th St. Productions, comedian/television host Steve Harvey's vanity card. The company name means "new opportunities."



1st Logo (September 11, 2003-May 15, 2005)

Visuals: A swirling object with two lines, a thin one and a thick one, is seen on a golden background with white spots. On the object is the following words in black:

Nu
Òpp INC.

"Nu Òpp" is in a fancy cursive font with the "N" and "Ò" larger than the rest of the letters, while "INC." is in a smaller font. The logo ripples and zooms out.

Technique: Computer animation.

Audio: The closing theme. The WB airings use a generic theme.

Availability: Seen on Steve Harvey's Big Time Challenge.

2nd Logo (September 4, 2012-2014)

Visuals: To the left of A Better Machine's logo, a gray version of the swirling object from before appears on a red curtain background. The text (now in lavender), in the same format and fonts as the previous logo, is on the object. Both logos are in boxes on a black background. Both logos are still.

Technique: A fading effect.

Audio: None or the audio of A Better Machine's logo.

Availability: Seen on seasons 1 and 2 of Steve Harvey.

3rd Logo (September 8, 2014-2015)

Visuals: In the same format as the previous logo, to the left of A Better Machine's logo, a dark gray rectangle with a drop shadow appears on a white background. On the rectangle is "nu-opp" with "nu" being a single line curving upward and downward, "opp" being connected together, and the hyphen being in the "o", connected to the "u". "New Opportunities. New Experiences." is shown in gray at the bottom of the rectangle. Again, both logos are still.

Technique: A fading effect.

Audio: Same as before.

Availability: Seen on season 3 of Steve Harvey.

Nu-Opp Inc.
E. 112th St. Productions
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