NewKidCo

From the Audiovisual Identity Database, the motion graphics museum

Background

NewKidCo. was an American video game publisher specializing in children's titles based on popular licenses. It was founded in 1997 and shuttered in 2005.

1st Logo (October 16, 1998-April 23, 2004)


Visuals: On a white background, a black frame with a yellow outline zooms out. The multicolored letters of the company name bounce on to the frame one-by-one. The dot above the letter "i" draws itself in.

Variant: A still version of the logo exists; sometimes, it is on a black background.

Technique: CGI.

Audio: A whizzing sound (best known for its use in the Ocean Group dub of Dragon Ball Z and Super Why!) as the frame zooms out, followed by "boing" sound effects. A female announcer says: "NewKidCo: Next generation games for next generation kids!". When the logo fades out, a sound effect is heard.

Availability: Seen on such games as Disney's Animated Storybook: Mulan, Hello Kitty's Cube Frenzy, Elmo's Letter Adventure, Elmo's Number Journey, Tom and Jerry in Fists of Furry, Tigger's Honey Hunt, E.T. The Extra-Terrestrial: Interplanetary Mission, Tom and Jerry in War of the Whiskers, and Dr. Seuss: The Cat in the Hat (the final game to use this logo).

2nd Logo (December 13, 2002-March 14, 2003)

Visuals: On a black oval, a 3D version of the NewKidCo wordmark is seen at an angle, casting a shadow on the shape.

Technique: A still, sprite-based graphic.

Audio: None.

Availability: Only seen on Dora the Explorer: The Search for Pirate Pig's Treasure and Tom and Jerry in Infurnal Escape for Game Boy Advance.

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