Morris Video

From the Audiovisual Identity Database, the motion graphics museum


Background

Morris Video was a video distributor located in Redondo Beach, California, founded in the early 1980s by George and Dawn Morris. The company released a wide variety of instructional films on VHS and Beta.

(1984-1990s)

Logo: On a black background, we see several purple/blue/pink lines appearing up and down, forming a TV tube shape (similar to the Qintex logo) with an M inside it. Then, a gold streak/ribbon wraps around the M, making the letter the script letter V. "MORRIS VIDEO" in Retro Stereo Wide font, colored blue-purple, appears below and glows brightly. The whole thing zooms out and dissolves away.

Technique: The TV tube forming, the dissolving effect. It's pretty nice animation for 1984.

Music/Sounds: A creaking synth bass with a whoosh followed by a distorted, deep-voiced announcer saying "Morris...Video".

Availability: Can be seen on certain instructional videotapes like Super Bowling.

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