Millar Gough Ink

From the Audiovisual Identity Database, the motion graphics museum

Revision as of 16:05, 8 October 2022 by imported>Chace1204 (I fixed the page. I'll never expect to see this on the company's movies from Double Tap to Monster High: The Movie, which uses the different company's logo instead. It also has the print logo which is rare, and is seen on Blu-Ray/DVD prints of some seasons of Smallville. I haven't expected to see the print logo yet.)


Background

Millar Gough Ink is the production company by Miles Millar and Alfred Gough.

1st Logo (October 12, 1999-November 10, 2011)


Nicknames: "Orange-Red Ink", "Ink Bottle Gets the Banhammer" & "Banhammer Gets the Ink Bottle", "SPLAT!!", "Orange-Red Ink Splashing"

Logo: In an office setting, at the forefront, we see a bottle filled with orange red ink in it labeled:

MILLAR
GOUGH
INK

in an Impact font and colored yellow, with the bottom half of "INK" colored white/silver. After a while, a hammer (which, if you look very closely, can be seen in the reflection on the bottle) swings down and smashes the bottle, causing the orange red ink in it to fly everywhere and covering up the screen. The screen fades to the orange red background.

Variants:

  • On the short-lived show The Strip, 2003 DVD releases and Channel 4 and E4 UK airings of season 1 and 4:3 prints of all episodes of Smallville, there is an open matte version of the logo.
  • Cropped 4:3 versions exist.
  • A rare print version exists.

FX/SFX: The hammer smashing the ink bottle, the ink spreading. It's all live-action.

Music/Sounds: Here are the main music versions:

  • 1999: After the closing theme of the show plays, there is a splattering sound.
  • 2001-2002: Just a different sound of the bottle breaking. The bottle breaking sound can be jarring to many people (especially after the long silence during both this logo and the Tollin/Robbins Productions logo).
  • On the Smallville season 1 episodes "X-Ray" and "Hug", the logo is silent.
  • Early 2002: An 3-note odd, short piano tune with an eerie sound effect is played in the background.
  • 2002-2011: A reverberating cartoon ditty.
  • On early season 2 episodes of Smallville, the reverberating cartoon ditty is somewhat slightly quieter before the bottle breaking sound appears.
  • On the first episode of season 5 of Smallville, the last note and the bottle breaking sound are synced.
  • Sometimes, this logo is in a PAL-pitch.

All music versions ended with the bottle breaking sound, sometimes louder.

Availability: First seen on the short-lived show The Strip. Also seen on Smallville and the 2011 version of Charlie's Angels. Also appears on the 2006 TV pilot of Aquaman (also known as Mercy Reef). Also appears on the Blu-ray/DVD prints of some seasons of Smallville, which has the print logo instead. Don't expect to see this on the company's movies starting with Double Tap to Monster High: The Movie either; they use a different company's logo instead.

Editor's Note: While the sound of the bottle breaking can be startling for some people (especially the version without music where it breaks with no warning, which could be jarring to many people), some people may find this logo funny, and it may be favored for fans of Smallville.

2nd Logo (November 15, 2015-)

Logo: On a black background, we see the stacked words "MILLAR GOUGH". To the right of it is a red beaker on the bottle with a big black teardrop and the word "INK" inside.

FX/SFX: None.

Music/Sounds: None, or the ending theme of the show.

Availability: Seen on the 2015 AMC series Into the Badlands and the 2016 MTV series The Shannara Chronicles. This logo is expected to appear on the 2022 upcoming Netflix show Wednesday.

Editor's Note: None.

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