Millar Gough Ink

From the Audiovisual Identity Database, the motion graphics museum

Revision as of 20:08, 22 September 2022 by TheRealMarcel2000 (talk | contribs) (Undo revision 284350 by AVIDFan2 (talk))


Background

Millar Gough Ink is the production company of Miles Millar and Alfred Gough. Founded in 1997, but they didn't start using a logo until 1999.

1st Logo (October 12, 1999-November 10, 2011)

Nicknames: "Orange-Red Ink", "Ink Bottle Gets the Banhammer", "SPLAT!!"

Logo: In an office setting, at the forefront, we see a bottle filled with orange red ink in it labeled:

MILLAR
GOUGH
INK

in an Impact font and colored yellow, with the bottom half of "INK" colored white/silver. After a while, a hammer (which, if you look very closely, can be seen in the reflection on the bottle) swings down and smashes the bottle, causing the orange red ink in it to fly everywhere and covering up the screen. The screen fades to the orange red background.

Variants:

  • On the short-lived show The Strip, 2003 DVD releases and The WB and Channel 4 and E4 airings of season 1 and 4:3 prints of all episodes of Smallville, there is an open matte version of the logo.
  • Cropped 4:3 version exists.

FX/SFX: The hammer smashing the ink bottle, the ink spreading. It's all live-action.

Music/Sounds: Here are the main music versions:

  • 1999: After the closing theme of the show plays, there is a splattering sound.
  • 2001-2002: Just a different sound of the bottle breaking. The bottle breaking may be jarring to many people, especially after the long silence during both this logo and the Tollin/Robbins Productions logo.
  • Sometimes, the closing theme of the show may be played before the bottle breaking sound.
  • On the Smallville season 1 episodes "X-Ray" and "Hug", the logo is silent.
  • Early 2002: An 3-note odd, short piano tune with an eerie sound effect is played in the background.
  • 2002-2011: A reverberating cartoon ditty.
  • On early season 2 episodes of Smallville, the reverberating cartoon ditty is somewhat slightly quieter before the bottle breaking sound appears.

All music versions ended with the bottle breaking sound, sometimes louder.

Availability: First seen on the short-lived show The Strip. Also seen on Smallville and the 2011 version of Charlie's Angels. It is also seen on the 2006 TV pilot of Aquaman. Don't expect this on the company's films, though.

Editor's Note: While the sound of the bottle breaking can be startling for some people (especially the version without music where it breaks with no warning, which could be jarring to many people), some people may find this logo funny, and it may be favored for fans of Smallville.

2nd Logo (November 15, 2015-)

Logo: On a black background, we see the stacked words "MILLAR GOUGH". To the right of it is a red beaker with a big black teardrop and the word "INK" inside.

FX/SFX: None.

Music/Sounds: None, or the end theme of the show.

Availability: Seen on the 2015 AMC series Into the Badlands and the 2016 MTV series The Shannara Chronicles. This logo is expected to appear on the 2022 upcoming Netflix show Wednesday.

Editor's Note: None.

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