McDonald's Productions

From the Audiovisual Identity Database, the motion graphics museum

Revision as of 12:38, 22 October 2022 by imported>Aedanlawson! (→‎Background)

Background

This is the production arm of American fast food chain, McDonald's. McDonald's Productions has been involved in a very few amount of productions, not including the Double Features commercials even though they debuted in them.

1st Logo (1986-19??)

Logo: A parody of the 1st 20th Century Fox logo, with "20th" replaced by the golden arches and "CENTURY" replaced by "McDonald's" and "FOX" is removed. "DOUBLE FEATURES" is below "McDonald's".

FX/SFX: Just a parody of a famous company's logo.

Music/Sounds:An alternate version of the 20th Century Studios fanfare, with a male announcer saying "McDonald's presents, Double Features!" Earlier Double Features commercials had a different male announcer.

Availability: Seen on Double Features commercials at the time, along with the 2nd and 3rd logos.

2nd Logo (1986-19??)

Logo: A parody of a Columbia Pictures logo. The torch lady now holds McDonald's and the text "COLUMBIA" was replaced with "MCDONALD'S". The stacked text "DOUBLE FEATURES" fade in under the "MCDONALD'S" text.

FX/SFX:" Same as the previous logo.

Music/Sounds:" A dramatic theme with an announcer saying "McDonald's presents, Double Features!"

Availability: Seen on Double Features commercials at the time, along with the 1st and 3rd logos.

3rd Logo (1986-19??)

Logo: A parody of the RKO Radio Pictures logo, with the skyscraper having a McDonald's restaurant on it. "An RKO Radio Picture" was replaced with "McDonald's Presents". "Double Features" is below it.

Variant: Rarely, the logo is shortened.

FX/SFX: Same as the last two logos.

Music/Sounds: A different Morse code strip and a strange theme with an announcer saying "For a limited time, McDonald's presents, Double Features!" or simply "McDonald's presents, Double Features!

Availability: Seen on Double Features commercials at the time, along with the 1st and 2nd logos

4th Logo (2006)

Logo: Just the McDonald's logo on a white rectangle with the slogan "i'm lovin' it" below it. "PRESENTED BY" is above the rectangle and a copyright notice for McDonald's Corporation is below. The logo fades in and out.

FX/SFX: None.

Music/Sounds: A piano version of McDonald's famous 5-note "i'm lovin' it" jingle.

Availability: Rare. Only seen on the DVD of McKids Adventures: Get Up and Go With Ronald.


5th Logo (2021)

Logo: TBA

FX/SFX: 2D animation.

Music/Sounds: A girl and a man humming the aforementioned "i'm lovin' it" jingle together.

Availability: Rare. Only seen on the Tsukimi movie "Father and Daughter".

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