MUBI

Background

Mubi (also titled as MUBI) is a film streaming website, and a movie distribution and production company based in London, United Kingdom by Turkish entrepreneur, Efe Çarakel. It was founded in February 14, 2007 as The Auteurs, before changing to its current name in 2010.

The company specializes in distributing curated films by various arthouse, independent, foreign-language and emerging directors through their online streaming website and in cinemas in select territories, mainly in Europe, and North and South America. Other divisions of Mubi include Notebook, an online publication dedicated to film criticism, and MUBI GO, a movie ticket service. In 2023, Mubi acquired the Berlin-based film sales company, The Match Factory, which is known for financing art film productions such as from directors like Apichatpong Weerasethakul, Lukas Dhont & Christian Petzold.

Logo (2019-)

Logo used since 2019

Visuals: Designed by the British design agency, SPIN. The logo mainly uses the LL Riforma font, which is also present in most of Mubi's posters, with seven circles on the right, symbolizing the "seventh art form", which is film or cinema.

Technique: What seems to be a combination of practical light effects and CGI animation. An experiential hybrid of projection animation varied color palette, inspired from Henri-George Clouzot’s L’Enfer (The Inferno, 1964) and the filmography of Hong Kong-based director, Wong Kar-wai.

Audio: Two violin notes accompanied by various pizzicato sounds, and then the same two notes repeated with another violin playing lower notes.

Sometimes, two abridged versions are used, depending on the length of the titles they distributed.

Availability: Seen in Mubi-distributed titles, distributed on streaming and theatrical such as Aftersun, Decision to Leave, Memoria, The Worst Person In The World, Annette among others. In some Mubi-distributed titles globally, this logo is replaced by the domestic distributor, such as A24 in North America.