Kids Like Us

From the Audiovisual Identity Database, the motion graphics museum


Background

Kids Like Us is an Australian children's independent television brand and production company founded in 1998 by Helena Harris and Posie-Graeme Evans, who are best known for producing Hi-5 and Cushion Kids for the Nine Network.



1st Logo (April 12, 1999-October 6, 2006)


Visuals: On a yellow background, two objects (one orange with purple eyes and a mouth while the other vice versa) leap into each other and spin around fast briefly, eventually resulting in two teardrop shaped faces with "Kids Like Us" shown below in a black Hobo font.

Trivia: The music for this logo can be heard on a promo for Hi-5 as seen as an example here.

Variant: Starting in 2005 with season 7 and the Hi-5 DVDs, the faces are updated and the Australian Hi-5 URL appears below in a purple Comic Sans font.

Technique: 2D animation, provided by Fudge Puppy Productions, who did all of the animation for Snout and the first six seasons of Hi-5.

Audio: A rising synth chord with laughing sounds. The music was composed by Chris Harriott, Harris and Graeme Evans' collaborator.

Audio Variants:

  • On the US version of Hi-5, the laughing sounds are played once over the closing theme.
  • On the Latin Spanish version of Hi-5, the laughing sounds are slightly different.
  • On "Wonderful Week" on Hi-5, the closing theme plays over the logo.

Availability: Seen on the first 7 seasons of Hi-5 and on Cushion Kids before the Nine Network Productions logo throughout the era. The 2006 Hi-5 DVD Mix It Up plastered it with the next logo. It also appears on a few foreign airings of Hi-5 as well.

2nd Logo (June 12, 2006-June 19, 2008)


Visuals: On a light blue background made of different shapes (like flowers), the teardrop faces from the previous logo, albeit brighter and glossier, bounce up and down and ripple on a trampoline-like object before forming the logo. The final logo is then shown with the company name and the Australian Hi-5 URL below all in purple.

Variants:

  • On US prints of the show throughout American markets, the Australian Hi-5 URL is replaced with "www.hi5usa.com".
  • The logo is shifted up to make room as the text "Visit Website for Info on the Hi-5 Circus Stageshow" zooms in below the Australian Hi-5 URL. Then the logo freezes for 8 seconds and slowly fades out. This was seen on the Hi-5 promotional DVD given away with an issue from either The Sun-Herald or The Age on 18 November 2007 to promote the Hi-5 Circus Stageshow.
  • On Channel 5 "Milkshake!" airings of Hi-5, the Australian Hi-5 URL is absent.

Technique: CGI. The animation was provided by ZSpace, who also did all of the animation for the remaining three seasons of Hi-5.

Audio: Laughing and bouncing sounds followed by a sped-up and redone version of the synth chord from the last logo as laughing sounds play over twice.

Availability: It was used at the end of both seasons 8 and 9 of Hi-5. Surprisingly, the logo plastered the previous logo on the 2006 Hi-5 DVD, Mix It Up. The last Hi-5 DVD to use this logo was the 2008 Hi-5 DVD Go Wild!, which was the last DVD to feature original member Tim Harding (the last of the original members by that point), as he departed from the group earlier due to a motorcycle accident.

Final Note

In 2008, Helena Harris sold the Hi-5 franchise to the Nine Network. By this point, all the original members of the group had left, with replacements including Superdudes creator Stevie Nicholson. The Southern Star Entertainment logo then replaced the Kids Like Us logo on future seasons. In 2012, due to Nine Network's financial difficulties, the franchise was sold to Asiasons, marking the beginning of Hi-5 House, which used the Hi-5 Operations Pty Ltd logo.

Cookies help us deliver our services. By using our services, you agree to our use of cookies.