Kapamilya Channel

From the Audiovisual Identity Database, the motion graphics museum

Background

On May 5, 2020, the National Telecommunications Commission issued a cease and desist order on ABS-CBN, causing its television and radio stations to shut down, after their 25-year franchise had expired the previous day. On June 4, 2020, it was announced that Kapamilya Channel will air programs from ABS-CBN such as Ang Probinsyano and ASAP Natin 'To on cable and satellite TV providers nationwide. Kapamilya Channel launched on June 13, 2020 at 5:30am, starting with a Daily Mass, and also airing old programs formerly broadcasted on the network. Kapamilya Channel is a pay television network serving as a replacement for ABS-CBN's free-to-air television network.

ID (June 20, 2020-)


Visuals: The ident starts with familiar ABS-CBN artists and hosts welcoming the viewer to the "Kapamilya Channel". Then, it transitions into a sneak peek of their programs. After every slideshow/sneak peek of some of their programs, it transitions into a white background (thrice), with the words displayed every slide saying "Gagawa ng Paraan", "Hanggang tayo'y magkasama", and "Kahit kailan, Kahit saan pa" (which is the lyrics of the song), until it cuts into a white background with the iconic RGB arc from ABS-CBN's sign-offs and idents, swiveling along with the 3D text "Kapamilya Channel" with stars bouncing and flying at the bottom of the screen.

Technique: Live-action and CGI.

Audio: It is a song called "Forever Kapamilya" composed by several singer-songwriters from ABS-CBN. In the intro of the ident, the hosts/casts of It's Showtime and ASAP Natin 'To: Judy Ann Santos, and Charo-Santos-Concio greet the viewers.

Availability: Can be seen on their YouTube channel.

ABS-CBN
Kapamilya Channel
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