Infocomm Media Development Authority: Difference between revisions

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Latest revision as of 00:08, 28 November 2023

Background

The Media Development Authority (MDA) was a statutory board of the Singapore Government, under the Ministry of Communications and Information (MCI). MDA was formed on January 1st, 2003, which was later dissolved on October 1, 2016 with CEO founder Gabriel Lim, and Niam Chiem Meng, Chairman. It merged with the Infocomm Development Authority to form Infocomm Media Development Authority.

Singapore Broadcasting Authority

Logo (2001-2003)

Visuals: There is the Singapore Broadcasting Authority (SBA) logo which consists of a blue/red streaked curved comet touching a red dot to the far left side out of behind of the letter "S", and the "SBA" text appears in front and inside of the red comet and dot on the left. The letters:

S B A

all space out together and spread their position to match the pace for these outer designs for this logo, respectively. The logo draws itself in, and shines.

Variants: Above might appear text in one of Singapore's official languages, like Tamil.

Technique: CGI.

Audio: None, or the closing theme of the show.

Availability: This is used on older SBA produced shows. Currently, it's only known on-screen appearances are the Tamil TV series Ottam and the English series Restless, both from 2001; only the Tamil version has surfaced online.

Media Development Authority

1st Logo (2003-2011?)

Visuals: There is rectangles in pink, blue, and purple sliding in from the left and right sides of the screen. The text "mda" slides in letter-by-letter from the right side and settle into place. The rectangles disappear and "Media Development Authority" fades in below.

Variants:

On some of the company's shows from the era, the logo can also be still and superimposed on the show's closing credits.
On the end credits on episodes of Rob the Robot on TVOntario, the logo is still and superimposed inside a white rectangular box background which takes place somewhat on a galaxy setting.
The black background superimposed variant can be seen on shows such as like Mr. Moon, and all other related contents from the period.
On some shows, the website URL in either black or white appears below the logo, along with IAW info in English or Mandarin.
The logo is a still version of the final product on some shows and movies. Sometimes, the still logo has a white background.

Technique: 2D animation.

Audio: A chime theme. Otherwise, the closing theme of the show or silence.

Availability: It can be seen on many Singapore TV programmes from the era. The in-credit/still logo variants can also be on international MDA produced shows, such as Rob The Robot, Mr. Moon, Ruff-Ruff, Tweet & Dave, and others.

2nd Logo (2011-2016)

Visuals: The logo is now in CGI and forms out of 3D glass rectangles. The accompanying text fades in after the logo settles.

Technique: CGI.

Audio: A slowed, reworked version of the theme from the last logo.

Audio Variant: On some shows, it uses the audio from the last logo, with the logo itself sped-up to compensate (possibly due to an error).

Availability: Seen on most Singaporean programmes from 2011-2016, which can be accessed on MeWatch.

Infocomm Media Development Authority

Logo (2016-)

Visuals: The sequence starts with a red rectangle on a black background. The rectangle opens up like a door, forming the "I" in the logo, and a purple triangle flies out. The shapes move to the left and the triangle splits forming two more triangles, which slide into place, forming the "M" in the logo. "INFOCOMM MEDIA DEVELOPMENT AUTHORITY" in purple slides in from the left, line-by-line.

Technique: 2D animation.

Audio: A short piano theme.

Availability: This can be seen on most Singaporean programming since 2016.

@@ Line 1: / Line 1: @@
-Logo description by ''LOCALCOWBOY''.<br>Captions by ''LOCALCOWBOY''.<br>Logo editions by ''LOCALCOWBOY''.
+{{PageCredits|description=LOCALCOWBOY|capture=LOCALCOWBOY|edits=LOCALCOWBOY, Hb1290 }}
 ===Background===
-The Media Development Authority '''(MDA)''' was a statutory board of the Singapore Government, under the '''Ministry of Communications and Information (MCI)'''. MDA was formed on January 1st, 2003, which later got dissolved on October 1st, 2013 with CEO founder Gabriel Lim, and Niam Chiem Meng, Chairman.
+The '''Media Development Authority''' (MDA) was a statutory board of the Singapore Government, under the '''Ministry of Communications and Information''' (MCI). MDA was formed on January 1st, 2003, which was later dissolved on October 1, 2016 with CEO founder Gabriel Lim, and Niam Chiem Meng, Chairman. It merged with the Infocomm Development Authority to form '''Infocomm Media Development Authority'''.
-=='''Singapore Broadcasting Authority'''==
+==Singapore Broadcasting Authority==
+===Logo (2001-2003)===
+[[File:Singaporebroadcatingautority.png|350px|center]]
+'''Visuals:''' There is the Singapore Broadcasting Authority (SBA) logo which consists of a blue/red streaked curved comet touching a red dot to the far left side out of behind of the letter "S", and the "SBA" text appears in front and inside of the red comet and dot on the left. The letters:
-'''(1990-2003)'''
+<center>
-[[File:SBA (1990-2003)..img.png|134px|center|SBA (1990-2003).]]
+<big>'''S B A'''</big>
+</center>
+all space out together and spread their position to match the pace for these outer designs for this logo, respectively. The logo draws itself in, and shines.
-'''Logo:''' We see the Singapore Broadcasting Authority (SBA) logo which consists of a blue/red streaked curved comet touching a red dot to the far left side out of behind of the letter "S", and the SBA text (which is kinda related to the 1998-2002 [[Sky Channel/Sky One (UK)|Sky Channel (BSkyB)]] wordmark logo), appears in front and inside of the red comet and dot on the left. Also, the letters
+'''Variants:''' Above might appear text in one of Singapore's official languages, like Tamil.
-<big>'''S B A'''
+'''Technique:''' CGI.
-<small>all space out together and spread their position to match the pace for these outer designs for this logo, respectively.
+'''Audio:''' None, or the closing theme of the show.
-'''Variant(s):'''
-* From 2001 to 2003, the SBA text is now all in italics, which makes this:</small>
+'''Availability:'''  This is used on older SBA produced shows. Currently, it's only known on-screen appearances are the Tamil TV series ''Ottam'' and the English series ''Restless'', both from 2001; only the Tamil version has surfaced online.
-'''''S B A'''''
-<small>Plus in this variant, the SBA text seems a little more wider and stretched out more in proportion than the original one, not for the comet and the dot on the left of the big capital letter "S".
-* On either much or some of the company's programming from SBA, the logo is still and is also superimposed on the end credits of the TV series or movie/film.
-'''SFX:''' None, except that it's likely normal to higher to medium (just for the onscreen logo, only for on-air station ID's and on the company's very owned programming).
+==Media Development Authority==
-'''Music/Sounds:''' Either it's company-owned and related promotional music (in case as a station ID or so), the end theme of of the show/TV series/film (or movie), the TV network's generic jingle, or none.
+===1st Logo (2003-2011?)===
+<gallery mode="packed" heights="200">
+Mda-2003.png
+MDA Singapore (2003, superimposed)..jpg
+</gallery>
+{{YouTube|id=bE2Ph5Z9MMA}}
+'''Visuals:''' There is rectangles in pink, blue, and purple sliding in from the left and right sides of the screen. The text "mda" slides in letter-by-letter from the right side and settle into place. The rectangles disappear and "Media Development Authority" fades in below.
-'''Availability''': This is used on older SBA produced shows, only just for the superimposed variant.
+'''Variants:'''
-'''Scare Factor:''' Minimal to none.
-'''Cheesy Factor:''' Minimal to none.
-'''Editor's Note:'''
-</small>
-<small>=='''Media Development Authority'''==
-'''(2003-2016)'''
-[[File:Media Development Authority Singapore..jpg|360px|center|Media Development Authority Singapore.]]
-[[File:MDA Singapore (2003, w-URL and Chinese IAW top onscreen info)..jpg|352px|center|MDA Singapore (2003).]]
-[[File:MDA Singapore (2003, superimposed)..jpg|354px|center|MDA Singapore (2003, superimposed).]]
-'''Nickname(s):''' "mda", "The MDA Rainbow Wordmark", "The Rainbow Logo", "Rainbow MDA", "Lipstick Pink, Turquoise, and Purple", "Rainbow Dash in The Style Of The MDA Wordmark".
-'''Logo''': In this version, we see the then current MDA logo where it consists of the text
-'''mda'''
-is now in place of '''SBA''', in whereas it officially got a name change in the logo's first year, but '''mda''' is all lowercased in thin bubble letters, thus "m" is in reddish-pink, "d", which makes it half turquoise half purple, nor "a", which makes this kind of purple with the half (right) portion of the d, also in purple. phrase is now renamed as "Media Development Authority Singapore", all together in dark gray and stacked, appears below above the "mda" rainbow wordmark.
-'''Variant(s):'''
 * On some of the company's shows from the era, the logo can also be still and superimposed on the show's closing credits.
 * On the end credits on episodes of ''Rob the Robot'' on TVOntario, the logo is still and superimposed inside a white rectangular box background which takes place somewhat on a galaxy setting.
 * The black background superimposed variant can be seen on shows such as like ''Mr. Moon'', and all other related contents from the period.
 * On some shows, the website URL in either black or white appears below the logo, along with IAW info in English or Mandarin.
+* The logo is a still version of the final product on some shows and movies. Sometimes, the still logo has a white background.
+'''Technique:''' 2D animation.
+'''Audio:''' A chime theme. Otherwise, the closing theme of the show or silence.
+'''Availability:''' It can be seen on many Singapore TV programmes from the era. The in-credit/still logo variants can also be on international MDA produced shows, such as ''Rob The Robot'', ''Mr. Moon'', ''Ruff-Ruff, Tweet & Dave'', and others.
-'''SFX:''' None, but it's both an print logo and is also a still in-credit onscreen logo.
-'''Music/Sounds:''' The end theme of the series for most shows in the company.
-'''Availability:''' The onscreen logo variant can be used on MDA produced shows, such as Rob The Robot, Mr. Moon, Ruff-Ruff, Tweet & Dave, and others. Don't expect to see this logo on Dinosaur Train. Nothing really exactly for the print logo.
+===2nd Logo (2011-2016)===
-'''Scare Factor:''' Normal to medium.
+[[File:MDA Singapore (2003, w-URL and Chinese IAW top onscreen info)..jpg|350px|center]]
+{{YouTube|id=uxdjhnMQhQo}}
-'''Cheesy Factor:''' None.
+'''Visuals:''' The logo is now in CGI and forms out of 3D glass rectangles. The accompanying text fades in after the logo settles.
-'''Editor's Note:'''
+'''Technique:''' CGI.
-=='''Infocomm Media Development Authority'''==
+'''Audio:''' A slowed, reworked version of the theme from the last logo.
-'''(2016-)'''
+'''Audio Variant:''' On some shows, it uses the audio from the last logo, with the logo itself sped-up to compensate (possibly due to an error).
-[[File:IMDA (2016-).png|134px|right|IMDA (2016-)]]
+'''Availability:''' Seen on most Singaporean programmes from 2011-2016, which can be accessed on MeWatch.
-'''Logo:''' The new and current 2016 MDA logo is used, but the letter "I" is now added to the abbreviation, which is now renamed from Media Development Authority to
-'''INFOCOMM<br>MEDIA<br>DEVELOPMENT<br>AUTHORITY.'''
-in gradiant half reddish-half dark pinkish-half purple colours, all in a fashioned font. The "I" in white has two reddish-pink coloured parellogram shapes, and the "M', also in white as well, has three purple-toned traced out triangles around them. Next to those reads the latter from above, all stacked in within into their place to spread it's position on the logo.
+==Infocomm Media Development Authority==
-'''Variant:''' This logo can also be found still and superimposed on the end credits on most or some of the company's shows, like the previous (first 2) ones.
+===Logo (2016-)===
+[[File:Imda-2016.png|350px|center]]
+{{YouTube|id=F1uSQkqYg3k}}
-'''SFX:''' None. This logo is used onscreen on some of it's shows, but it's also used as a print logo as well.
+'''Visuals:''' The sequence starts with a red rectangle on a black background. The rectangle opens up like a door, forming the "I" in the logo, and a purple triangle flies out. The shapes move to the left and the triangle splits forming two more triangles, which slide into place, forming the "M" in the logo. "INFOCOMM MEDIA DEVELOPMENT AUTHORITY" in purple slides in from the left, line-by-line.
-'''Music/Sounds:''' The end theme of the series or sometimes, none.
+'''Technique:''' 2D animation.
-'''Availability:''' Current. This can be used on current or future content shows related to IMDA from the era since 2016.
-'''Scare Factor:''' N/A.
+'''Audio:''' A short piano theme.
+'''Availability:'''  This can be seen on most Singaporean programming since 2016.
-'''Cheesy Factor:''' N/A.
-'''Editor's Note:'''
-'''Final Note:''' You can also check out the new and current IMDA sign logo right on the very top on it's local headquarters, located in Singapore City (users can research online or if there's no more pandemic, in case can visit that place).
-[[Category:Television Logos]]
+[[Category:Television logos]]
-[[Category:Singaporean Logos]]
+[[Category:Singapore]]
-[[Category:Singaporean Television Logos]]
+[[Category:Singaporean television logos]]
-[[Category:Animation Logos]]
+[[Category:Animation logos]]
-[[Category:Singaporean Animation Logos]]
+[[Category:Singaporean animation logos]]
-</small>