Great Southern Television

From the Audiovisual Identity Database, the motion graphics museum


Background

Great Southern Television is a New Zealand television production company with offices in Auckland and Sydney. The company specialises in drama, factual, and comedy and also produces light entertainment and reality shows. It was launched on June 1, 2002, and is owned by Philip Smith and Sir David Levene. Smith is a former journalist on the London Financial Times and is the GSTV management executive. Sir David Levene is a former retail magnate and a New Zealand Rich Lister.

Logo (November 30, 2003-)

Visuals: On a black background, there is a rectangle that depicts live-action footage of two Holstein cows with some long grass in front of them. A white line moves in from the left and stops at the center. As this happens, letters fade in to form "GREATSOUTHERN" joined together with the former word in the same color as the line and the latter word in blue before it shines across. Underneath the line, more letters fade in to form "TELEVISION" in the line and first word's color. Copyright then fades in below.

Technique: 2D digital animation.

Audio: An acoustic guitar roll with one of the cows mooing.

Availability: Seen on shows such as The Lion Man.

Legacy: While the mooing would surprise some, it's a very friendly logo.

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