GameTrailers

From the Audiovisual Identity Database, the motion graphics museum

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Background

GameTrailers (GT) was a website founded in California that focused on video game-related content, such as trailers and web series. The company was formed in March 25, 2002 by Geoffery R. Grotz and Brandon Jones. In 2005, the company would be acquired by MTV Networks, which caused the creation of the Spike TV show Game Head (later relaunched in 2008 as GameTrailers TV with Geoff Keighley). The company then saw another acquisition by Defy Media in 2014, which lasted for only two years until the GT brand was sold to IGN Entertainment in 2016. The website was shutdown later that month, where it was turned into a redirect to the GameTrailers YouTube channel. Today, IGN runs the GameTrailers YouTube channel, where they post trailers of upcoming video games.

1st Logo (November 18, 2005-February 9, 2012)

Logo: A swarm of white, blue, light blue and grey cubes, which forms the letters "GT", quickly slams down to the ground on a white/light blue background. The cubes rapidly fly out of the letters, and when all of then are gone, we see the 2005 GameTrailers alternate logo (the letters "GT" in a blocky font and with blue trails and the white text "GAMETRAILERS.COM" below it; though in this version, the letters are slanted) on a gold yellow background with cubes flying around, as well as "GT" being formed by cubes. Suddenly, two blue-colored electrical cords then connect together, causing an explosion of blue and white cubes, segueing into the video.

Variants:

  • A still version on a white background exists.
  • The aspect ratio of the logo may vary. Sometimes it's matted to widescreen, while other times it's stretched to widescreen.

Technique: CGI animation.

Music/Sounds: Loud laser sound effects, which is followed by a deep, mellow synth note. A song, sound effect or dialogue taken from the game being reviewed is heard concurrently. None, the closing theme or the preceding ScrewAttack logo for the still variant.

Availability: Scarce.

  • It can be seen on early episodes of GameTrailers Retrospective. The last episode to feature this logo was "Arkham Retrospective".
  • The still variant was used on YouTube uploads of The Angry Video Game Nerd.
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