Foxtel

From the Audiovisual Identity Database, the motion graphics museum


Background

Foxtel is an Australian pay television company. It was formed in October 22, 1995 as a venture between News Corporation (then-owner of 20th Century Fox) and Telstra, with the name "Foxtel" being a fusion between the former's 20th Century Fox division and Telstra. Currently, the Australian News Corporation holds a 65% stake on the company, with Telstra having 35%. Foxtel's operations currently range between cable, satellite and IPTV streaming services.

ID (October 23, 1995-2002)

Visuals: It's a recreation of the 1994 20th Century Fox tower animation, but the silver-colored word "FOXTEL", in the corporate Fox font and in a single line, takes place instead of the "20th CENTURY FOX" text, with the tower platform further extended to the left. There are also notable differences in the sequence and design: the animation plays at a slightly faster rate, the sky colors look more saturated, and the perspective of the camera at the end is in a more close-up fashion.

Technique: CGI.

Audio: A string chord which fades in, followed by a majestic and bombastic-sounding orchestral fanfare, coupled with whooshing and ascending synth sounds.

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