Forum:Logo variants tier list

From the Audiovisual Identity Database, the motion graphics museum


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Camenati
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15 September 2023

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A part of what makes researching logos fun is encountering unusual yet unique variants of logos. In this tier list, I will grade a company's logos as a whole through their variants, describing whether I like their variant set or not. This may be due to their variety, availability, or other factors that affects their score on the list. There are three rules for this list:

  1. At least one of the company's logos must have multiple variants
  2. Logo variations (or those specifically themed to a piece of media) are their own thing, so they wouldn't count into a logo's set of variants
  3. Variants should be done purposeful (plasters/errors don't count)

Also, if the new forums come back and this thread is archived, then the contents of the tier list will be moved over and this forum will be redirected to the one on the new site. So, send me a company that satisfies the rules and I will give my thoughts on whether or not the variants are a strong factor in researching a company.

S-TIER

A-TIER

B-TIER

C-TIER

D-TIER

F-TIER


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Well, the Spider-Verse movies' logos are S-tier for sure.


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Camenati
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21 September 2023

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If this were specifically focusing on individual logo variations, then that is a hard agree for me. But for this list, I am judging the company's variants in one. A general consensus on all variants that forms my thoughts on their variant sets. For instance, if you requested 20th Television, I would be describing their aspect ratio, remastered, and audio variants. This is to be clear on how the tier list would work: you provide the name of a company, and I will judge their logos based off their variant sets alone. They don't factor into my personal enjoyment of them (trust me, there are logos that I like that have rather bland variants), but rather my interests in researching and reading more about them.


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Well, even aside from Spider-Verse, Columbia's the queen. We have Cat Baillou, The Mitchells vs The Machines, Zombieland: Double Tap...


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Camenati
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21 September 2023

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Alright, let's do the ever majestic Columbia Pictures. I will say that, when factoring in their one-off logo variations, they are creative like the ones you have brought up. Both eras have their own unique styles that make them enjoyable in their own right. However, when looking past that, the same can't really be said about Columbia as a whole with their logo variants.

Firstly, I will say that the variants of the 1928 and 1936 logos actually look pretty good. Some seem to have their own surprises, especially the colorized variants where the surprise comes from the coloring of the mantle compared to the one shown in their present logo. The 1936 logo particularly feels varied with that specific object that makes it stand out from the others, appearing to start with the iconic U.S. flag held by the Torch Lady to a lavender-dyed mantle later on. What I would consider my favorites to come from the company would be their short subjects variants. You not only have the closing variant where the company name is placed around the legs of the Torch Lady (and it's odd how its lateral faces clip through her), but there is also the title card variants where (almost) the same variant is placed next to the title of the short. This was something I didn't expect for the logo's time since something like that was something I would see back in the 1900's-10's. However, this variant stands out for the added details to the classic logo.

Then there are the logo's international variants and I consider them some of my favorite rare international variants, particularly the Soviet variants that alters the 1936 logo drastically. The cheap take on the original seen in the 1975 USSR version is a strange yet fascinating case of obscure variants of really popular logos. There's also the 1966 one where Russian text is superimposed onto a still of the logo that is also a cool variant that you can't frequently find. And speaking of text, did I forget to mention that the extra text on the variants fit with the logo well? There are the presents variants as well as the CPI byline one that fittingly share the same (or a similar) font as the main logo, and then there are the ending variants from sometime in the 1940's with rather basic "The End" type of text, but they nevertheless look fine since their bottom-portion placement is pretty unusual.

In all, I seem to really like the variants from Columbia Pictures, that is those before 1976. After that date, however...well, you can see that their variants would be nothing without those one-off variations. Granted, the closing print logo variants aren't too bad. The varied placements of the logo and text (and sometimes colors) is something to take note of, particularly the 1981 logo. 1993's closing variants aren't anything too special, but the added byline does add a decent touch to the print logo. "RELEASED BY" doesn't seem to do much for me.

But then there are the opening logo variants where the best they seem to offer outside of logo variations are what I would expect from a major film studio: basic aspect ratio variants, bylines that change over time, and even when the tint slightly varies. There really isn't much to take note of or find something that is interesting about them. I would say that the open-matte variant of the 1993 logo is strange enough to hold some interest because with that revelation that the pedestal is floating all along, I can see why there is just a closer shot of the Torch Lady. That, and there are also the alternate renditions of the iconic fanfare. I enjoy that extra buildup in the 2014 logo, but for the others, they don't seem to make much of a difference outside of alternate instrumentals. As for the lesser known audio variants, well there really isn't anything to note here other than alternate pitch variants and instrumentals at varying volumes. Yeah, consider me someone who desires more than just minor enhancements to the main theme.

To combine all of my thoughts on Columbia Pictures' logo variants, not counting the one-off variations, it would be a mixed lineup. The earlier logos have a surprising amount of variety, and fascinating amount at that, but their logos after 1976 are mostly just eh. I'll give it that when the differences are noticeable, they do catch my attention well, but a lot of what their more newer logos have to offer are mostly just standard stuff.

In some cases where the quality of their variant sets are opposite of one another, there are times where I want to split them into multiple eras because it wouldn't sound fair to mix them together when the merits or weaknesses are not one era's fault.


Before 1976: A


After 1976: C


Lastly, I want to thank you for your request. Diving deeper into Columbia's variants made me realize that I seem to like some of their logos' variants more than I thought I did.

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