Filmoteka Polska

From the Audiovisual Identity Database, the motion graphics museum


Background

In June 1, 1970, Centralne Archiwum Filmowe was renamed to Filmoteka Polska, which was then renamed to Filmoteka Narodowa in 1987.

1st Logo (1970's)

Visuals: On a black background, twenty-five movie scenes pop in within a 5x5 table taking up the whole scene. The first and third row appear left to right whereas the others pop in the opposite direction. One of these clips, specifically the one in the top left, features Charlie Chaplin. Around thirty-five seconds in, a stylized, interconnected, and curvy "fp" in white against a red background fades and zooms in. "FILMOTEKA" and "POLSKA" are displayed within the top and bottom line of the logos, followed by "PRZEDSTAWIA" in white and with a black shadow facing the left, fading in within the center line. As the latter appears, the background darkens and a few seconds later, the logo excluding "PRZEDSTAWIA" fades out.

Variant: A B&W variant exists.

Technique: Live-action for the movie clips; Cel animation for the logo zooming in and the text appearing.

Audio: A fast-paced and old fashioned piano ditty. After that, when the logo zooms in, a drum roll plays, followed by a horn fanfare when the text appears.

Availability: It was seen on printings of Romeo i Julcia and Żona i nie żona dating around the 1970's.

2nd Logo (1980's)


Visuals: On a black background, a gray roll of film rolls into the screen from the left, creating a curve and then leaving the view. It appears again from the bottom left and creates a top right box corner that interlaps with the horizontal curve. A few seconds later, the film strips morph into a 2D, curvy version of themselves and then zoom out, revealing a white background while it positions itself on the top left. The following words in varying sizes and positions pop in next to the logo:

FILMO
TEKA
POLSKA

After a brief pause, "PRZEDSTAWIA" appears letter by letter below in the same format as the above letters.

Variant: A colorized variant exists where the text and logo are red.

Technique: Stop-motion for the roll of film and cel animation for the rest.

Audio: A film projector sound at the start, followed by an fast, ascending set of piano notes each ending with a drum hit. As the film strips crossfade into the logo, a faster set of drums and piano notes play. Then, the same ascending piano notes play before a jazzy piano/drum theme is heard shortly before "PRZEDSTAWIA" finishes appearing.

Availability: Appears on 1980's film prints of pre-war Polish films the company has archived such as Jego ekscelencja subiekt and Ordynat Michorowski. However, they are often cut on modern releases including home media.

Filmoteka Polska
Filmoteka Narodowa - Instytut Audiowizualny
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