FAMtv

Background

FAMtv was a pop-up Malaysian family entertainment television channel exclusive to the Astro satellite provider. It began transmission on December 15, 2020, and closed down on January 31, 2021. Prior to its closure, it was available on Astro channel 100.

ID (December 15, 2020-January 31, 2021)

Visuals: Three orange gelatinous objects are shown against a yellow background. A small green bubble flies in from the top left of the screen and bounces on the leftmost object, turning it green. The bubble turns blue, and bounces on the middle object, turning it blue. The bubble turns back to green, and bounces on the rightmost object, turning it green as well. The bubble bounces off to the top right of the screen, and the gelatinous objects merge together into a single orange bubble with text reading "FAM" on it, with some liquid popping out of it. The right of the bubble inflates, briefly showing a "t". As the bubble rotates to face towards the screen, an extra bubble with "tv" on it pops out from the top right of the bubble, while the camera slowly zooms out to reveal some orange shapes covering the left, right, and bottom sides of the screen.

Technique: CGI.

Audio: A series of hand claps are heard throughout the ident. A bubble pop sound is heard when the small bubble bounces on the middle gelatinous object, followed by a balloon squishing sound when the bubble bounces on the rightmost gelatinous object. More bubble popping sounds are played when the gelatinous objects merge. The sound of a balloon inflating is then heard as the logo forms.