Estudios América

From the Audiovisual Identity Database, the motion graphics museum


Background

Estudios América was a Mexican film studio known for producing films for Antonio Aguilar, Gaspar Henaine, María Elena Velasco, and Vicente Fernández, marking it as the four main film studios of the classic Mexican cinema. The studio was sold by the Mexican government in 1993 as part of Imevisión's sale. The studio ultimately shut down on 1996 as a film company as it was bought by businessman Ricardo Salinas Pliego and converted into a TV studio for TV Azteca. However, in 2012, the studio was expanded and currently consists of twelve soundstages.

Logo (March 31, 1960-August 4, 1967)

Visuals: Over a starfield, there are 2 chickens at each side zooming in. "Estudios América" wipes in at the top with "Presneta" appearing at the bottom.

Variant: Between 1960 to 1962, an alternate exists where the logo is transparent, and the logo fades in with a blur effect with it being slightly farther from the chickens, also including the "Presenta"

Technique: Motion controlled animation.

Audio: A triumphant fanfare.

Audio Variant: In its early and final films such as El torneo de la muerte and Rocambole contra las mujeres arpías, the fanfare was slightly different and in a lower tone.

Availability:

  • It made its onscreen appearances in black-and-white Mexican films such as Neutrón, el enmascarado negro, Gigantes Planetarios, Los tigres del ring, Rocambole contra la secta del escorpión, and Aventuras del látigo negro.
  • The transparent logo was seen in films from 1960-1962, those being from Los tigres del ring, Furias desatadas, El torneo de la muerte, El fistol del diablo, and El ataúd infernal.
  • Some of their films were produced before 1960 such as La pandilla se divierte, but weren't released until 1960 onwards.
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