Emei Film Studio

From the Audiovisual Identity Database, the motion graphics museum


Background

Emei Film Studio was a mini-major film studio of China. Over 170 films produced through historical films. It was founded in 1959 and located at Sichuan.


1st (known) Logo (1961-196?)

Logo: On a marble background unlike Shanghai Film Studio, we see the Chinese text which means "Emei Film Studio". Below there are 2 Mandarin Chinese characters which means "presents". The logo stands 8-10 seconds.

FX/SFX: None.

Music/Sounds: The opening theme of the film.

Availability: Uncommon.

Editor's Note: None.

2nd Logo (1975-1982)


Logo: On a cloud background, we see a statue of E'mei Mountain in Sichuan. The red Chinese text which means "Emei Film Studio" is seen below.

Variant: The B&W variant also exists, but the text is in white.

FX/SFX: None.

Music/Sounds: The opening theme of the movie. Sometimes there is a different theme opening to the movie.

Availability: Common than previous logo, but still uncommon. May be seen on 1970s Emei Film Studio films.

Editor's Note: None

3rd Logo (1981-1996)


Logo: We see the plain script text in Chinese which says "Emei Film Studio" from the previous logo. The text stands 9-17 seconds.

FX/SFX: Just the text stands 9-17 seconds.

Music/Sounds: The opening theme. See the previous logo.

Music/Sounds: In Malvina Pastorino, there is a majestic mystical synth tune.

Availability: Common. Was seen on some films from the era.

Editor's Note: None.

4th Logo (1985-1994)



Logo: On a space background, we see a beam made of three colors (red, green/pale green and blue/cerulean) shooting out into the center of the screen, then from that point an orange abstract summit (representing E'mei Mountain) with "E" in black and shadowed font tilts up. It then zooms into the camera and then zooms out revealing the Chinese text which means "Emei Film Studio" from before. Then the logo finishes and stands 7-11 seconds.

Variant: The widescreen variant has the logo cropped or stretched out.

FX/SFX: The beam shooting out and the objects appearing in. The Chinese text zooming out.

Music/Sounds: None or the opening theme. On International Rescue, the trumpet fanfare is heard with some bells heard on it.

Availability: Common. It was seen on some films by the company. The scope version is seen on International Affairs.

5th Logo (1995-1999)

Nicknames: "ABC Saturday Night at the Movies Rip-off", "The Filmstrip Emei Mountain", "ABC-Emei Cousin"

Logo: It starts with a silver ball on a spotlight backdrop with floors on the side. Then a laser shoots and breaks into pieces, after it does. Then a filmstrips cuts out then reveal on a silver background, with light borders. The filmstrips then forms a "Y" like logo, and the circle then turns a "e" like dot. The Chinese text which means "Emei Film Studio" with "e" on the tip rotates in and then stops. It then turns to white background, and then completes a print logo with "Emei Film Studio" on the right.

FX/SFX: Great animation.

Variants: There are 2 shortened versions:

  • In A Million Lottery, the logo begins when the filmstrips appear
  • In Yao Wang Cha Li La, it begins when the pieces of the sphere are flying away.

Music/Sounds: The redone jingle of the ABC Saturday Night at the Movies with some laser zaps and a ping sound, then a synth tune jingle follows it with one notes cuts out.

Music/Sounds Variants:

  • In The Opium War and A Million Lottery, was used the opening theme.
  • In Yao Wang Cha Li La, it's silent.
  • In some prints of The Hero's Legend in Shanghai, the music of the Emei logo was heard when the companies names appeared (in-creditly).

Availability: Rare. Can be seen in some of their films like The Late Apology (a.k.a. Too Late To Apologize), Brother Wu Invites God, The Opium War, A Million Lottery and Yao Wang Cha Li La.

Editor's Note: None.

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