Draft:WSNS

From the Audiovisual Identity Database, the motion graphics museum



Background

WSNS-TV (channel 44) is a television station in Chicago, Illinois, United States, serving as the local outlet for the Spanish-language network Telemundo. It is owned and operated by NBCUniversal's Telemundo Station Group alongside NBC outlet WMAQ-TV (channel 5); it is also sister to regional sports network NBC Sports Chicago. WSNS-TV and WMAQ-TV share studios at the NBC Tower on North Columbus Drive in the city's Streeterville neighborhood; both stations are broadcast from the same transmitter atop the Willis Tower in the Chicago Loop.

WSNS-TV began broadcasting in 1970. Originally specializing in the automated display of news headlines, it evolved into Chicago's third full-fledged independent station, carrying movies, local sports, and other specialty programming. This continued until 1980, when WSNS became the Chicago-area station for ON TV, an over-the-air subscription television (STV) service owned by Oak Industries, which took a minority ownership stake in the station. While ON TV was successful in Chicago and the subscription system became the second-largest in the country by total subscribers, the rise of cable television precipitated the end of the business in 1985, with WSNS-TV as the last ON TV station standing.

On July 1, 1985, the station became Chicago's first full-time Spanish-language outlet, affiliated with the Spanish International Network (Univision after 1987) and airing local news and other programming. Indiscretions from the station's STV era led to a license challenge in which the Federal Communications Commission (FCC) ruled at one point that a challenger should be awarded the channel over Video 44, the station's ownership consortium. A groundswell of support helped the station to survive and led to an $18 million settlement that kept it in business. WSNS-TV switched to Telemundo in 1989 and was the network's largest affiliate until being purchased outright in 1996. As part of NBC's purchase of Telemundo in 2002, WSNS and WMAQ became a combined operation.

ID (1975)

Visuals: On a black background, multiple copies of bolded spinning rings inside a color bars is shown. It zooms to make more room for the texts "WSNS CHICAGO" morphing in, the rings zooms out and in and it morpha into the number 44.

Technique: Scanimation.

Audio: A computer-synthesized music.

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