Draft:VIER

From the Audiovisual Identity Database, the motion graphics museum






Background

Play4 (formerly VIER and VT4) is a Belgian television channel that started airing in 1995. It is currenntly one of the major broadcasting television network in Flanders and has received sister channels in the form of Play5 and Play6.

1st ID (September 17, 2012)


Visuals: A whole presentation introducing their new ident. After a button is pressed that officially signals the start of the new network a logo is shown. There is a central screen acting as a timer, while black and white footage of all kinds is shown on the screen. At the 10 mark the logo turns blue. At 5 seconds the thing turns pitch-black. After zero, you see a women on the microphone saying that it starts, after which the logo gets shown.

Technique: Live-action

Audio: "Tonight" by David Bowie.

Availability: Has only appeared for one day.

10th ID (2012)


Visuals: Several live-action scenes are shown, while the logo forms itself.

Technique: Live-action and 2D animation

Audio: Unknown

11th ID (2013-2017)


Visuals: The logo gets recreated in full live-action in several parts of Flanders while people walk besides or even in full-view.

Technique: Live-action.

Audio: The same tune, but always with different instrumentation.

12th ID (2017-2021)

Unknown

VT4
VIER
Play 4
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