Draft:The Movie Network (Viewer Advisory Bumpers)

From the Audiovisual Identity Database, the motion graphics museum



Background

These are the viewer advisory bumpers that were used by the former Canadian premium service The Movie Network.

1st Bumper (2000-2008)

Visuals: On a blue silk background, the Movie Network logo forms by spinning in the top left corner. In the middle, there is the advisory text, with the rating in a black box in the lower left corner of the screen.

Technique: CGI and live action.

Audio: A soft orchestral tune plays while a male announcer reads the text onscreen.

2nd Bumper (2008-2016)

Visuals: Over a blue signature film chip that has taken up the whole screen, we see the text "The following presentation..."

  • "is intended for all audiences"
  • "contains scenes with mature themes"
  • "contains scenes with violence and coarse language"
  • "contains scenes with violence, coarse language, and mature themes"
  • "contains scenes with violence, coarse language, nudity, and mature themes"
  • "contains scenes with graphic violence, coarse language, and mature themes"

At the bottom right of the screen is the word "Rated" with a white square outline with either "G", "PG", "14A", or "18A" in it. For the latter three, the text "viewer discretion is advised" is seen below.

Technique: A still, digital graphic.

Audio: A male announcer reads the text onscreen.

Legacy: These bumpers were lost until November 2022, when they were uploaded to YouTube (albeit as potato captures).

3rd Bumper (2016-October 31, 2018)

Visuals: Unknown.

Technique: Sliding effects.

Audio: Same as before, but different.

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