Draft:Telemontecarlo

From the Audiovisual Identity Database, the motion graphics museum



Background

Telemontecarlo was the Italian language television service in the city-state of Monaco. It launched in 1972 with its own feed to separate from the French-language programming of the original TMC network. After a while, it expanded across the Italian Peninsula while still maintaining headquarters in Monaco. In 1985, ten percent of its profits were given to the Italian TV station Rai. In the following year, the Brazilian television network Rede Globo (now TV Globo) acquired the remaining ninety percent. Because of this event, TMC began to use Globo's logo. On July 20, 1995, Vittorio Cecchi Gori (co-owner of the Cecchi Gori Group) took complete ownership of the network. Therefore, it stopped using the Rede Globo logo. In 1996, the Italian TV channel VideoMusic shut down and Cecchi Gori took its identity and formed TMC2. The channel's ratings were plummeting in this time period, due to the ambition to compete with many larger Italian television networks like RAI. In 2001 it shut down due to financial problems, and it eventually folded into La7, which only operates around Italy to this day. Currently, the TF1-owned TMC, which is a French-language only station, is in charge of broadcasting through the whole Monégasque region.

1st ID (1984-1986)

Visuals: There is the letters "TMC" in a different, rainbow-lined font flashing on the screen. The words "TELE MONTE-CARLO" appear with it.

Variant: Another longer variant has the screen being filled with various colors, and the letters "TMC" and "TELE MONTE-CARLO", in white, flashing in one-by-one.

Technique: Likely cel animation.

Audio: Three synthesized, ascending xylophone dings in "sync" to the animation. The longer variant had a different, longer rendition of the mentioned music.

Availability: Was used as a closing logo.

2nd ID (1984?)

Visuals: There are red, blue, and green hexagons trailing towards the viewer followed by numbers ("3", "2", and "1") and back again (taken from the 3-2-1 Contact opening), with the word "tmc" in red and the word "break" under it in green zooming in and spinning.

Technique: Camera-controlled animation and computerized 2D effects.

Audio: An analog synthesizer decrescendo.

Availability: It was used as a break bumper.

3rd ID (1986)

Visuals: Same as the 1980 variant of the 1980-1983 Rede Globo ident, but the "REDE GLOBO" wordmark is replaced by "TMC", which animates the same way as the original ident.

Variant: A short variant was also used, mostly for promos.

Technique: Same as the Rede Globo ident from 1980.

Audio: A rearranged, synthesized version of the music in the 1980 Rede Globo ident that ends with a choir singing "Tele Monte Carlo!".

4th ID (1986-1990)

Visuals: The logo starts with various shots of Monaco from various angles, including the sea, a hotel, the Casino de Monte-Carlo, a man pushing poker chips with a chip rake, a view of the Casino's ceiling, the harbor, what looks like a palace, the sea, the harbor from a different angle, several buildings, and an aerial view of Monte Carlo. After a while, the last shot breaks into bars that move away vertically, revealing another shot of the sea. The Rede Globo logo then appears with a quick square transition, stays still for a second, then moves back as the shot of the sea fades out. "TMC" flies in below the logo.

Variant: In 1987, the ID was changed to show the new Rede Globo logo zooming down from the sky, the background fading to a gray/black gradient and the wordmark "TMC" appearing below the logo at the same time.

Technique: Live action mixed with CGI.

Audio: An arpeggiating synth theme with brass shots on the bar transitions, then a higher quality version of the TMC theme plays, complete with an ascending synth chime arpeggio.

5th ID (1987-1995)

Visuals: Same as the Rede Globo bumper from 1987-1994. Each segment of the logo is in a different form initially, but it situates itself regularly.

Technique: CGI.

Audio: A two-note telephone 'melody' which came to be known by Brazilians as the "Plim-Plim" when it aired on Rede Globo.

6th ID (1987-1995)

Visuals: The Rede Globo idents from the time are shown with their original animation. No TMC wordmark whatsoever.

Variant: There is at least an early ident used on 1987, where one of the Rede Globo idents from the time is shown. When the logo places, the whole thing on the screen then zooms out in box form, to place itself on a gray/black gradient. The TMC wordmark then fades in below the logo.

Technique: Same as the Rede Globo idents.

Audio: Same as the Rede Globo idents. Sometimes, we hear the TMC jingle at the end.

7th ID (1999-2001)

Visuals:

Technique:

Audio:

Tele Monte Carlo
Telemontecarlo
La7
Cookies help us deliver our services. By using our services, you agree to our use of cookies.