Draft:Shake!

From the Audiovisual Identity Database, the motion graphics museum




Background

Shake! (formerly The Core and Milkshake FM) was a British children's block that operated during the weekends on Channel 5. It originally began as an unbranded youth block within the channel's launch in 1997 before rebranding as "The Core" in 2000. In January 2002, the block became out-of-vision under the name "Milkshake FM" before rebranding as "Shake!" during Five's rebranding in September 16, 2002.

1st ID (September 16, 2002-December 11, 2005)


Visuals: In a ruby-pink background are two outlined spaceships flying revealing the word shake! in Helvetica Neue as the 2002 Channel Five logo. They go around the letter "s". one spaceship goes to the letter "h". A strange looking rectangle box with 4 teeth and bandana. It camera goes down the letter as the spaceship flies away, weird eyeballs with bat wings fly through. It shows 5 sheep standing on the exclamation mark (!), as they fly off with their parachutes. One falls over at the floor, as it runs. Jumping creatures wake up and bounces at the air. a leg which reveals a spider with only two legs and another one. They walk between the logo making them flat and disappear. One spaceship comes back and zaps the word shake!.

Variants: In the Christmas variant is snow falling and the logo has icicles all over.

Technique: 2D/3D computer animation.

Audio: A techno-ish tune following at the end a robot voice saying "shake!".

2nd ID (December 12, 2005-2007)


Visuals: Unknown.

Technique: Live-action and 2D computer animation.

Audio: A rock theme.

3rd ID (October 4, 2009-2011)


Visuals: Unknown.

Technique: Live-action and CGI.

Audio: A techno theme. Around the middle, a female chorus sings "Shake!" followed by a woman saying said word.

Milkshake FM
Shake!
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