Draft:Sadia
 | This draft has been submitted for review. If a week has passed and this draft is still not reviewed, please notify site staff. |
Background
Sadia S.A. is a major Brazilian food producer founded in 1947 in Concórdia, Santa Catarina (the same place where the company is headquartered). The company is Brazil's main exporter of meat-based products and it is among the world's leading producers of frozen foods. Since 2009, the company is now a subsidiary of BRF S.A. The company's signature jingle is a 10-note melody (G, C, E, F, E, C, G, A, C, C) composed by Shuki Levy in 1964 (who would also go on to work as a composer in partnership with Haim Saban since then).
1st ID (March 1993-1996)
 | This logo is currently missing in action. Please do not add reconstructions of the logo if any exist, as they are likely not accurate to the actual logo. Additionally, do not attempt to add a finalized description of the logo until it has been found in its entirety. |
Visuals: Superimposed on a sky background with mountains and green hills, the company name scrolls from the bottom of the background until it reaches the top of the screen.
Variants: Multiple versions exist for this ID, most of them use the same background and a few more than this amount use the same animation. One of the versions is a different from this ID used in the times of the 1994 FIFA World Cup: the version has a different sky background [just the sky] with the company name fading in at the start and then a bicolored rainbow (green and yellow) trails against the background just like a rainbow can do; the audio below is used with a voiceover (Gutemberg Ramos) saying "Sadia. Compromisso com o Brasil, ontem, hoje, e sempre."; the tag in the later version below is absent as well.
Later Variant: Starting in 1994, the ID is preceded by a tag (on a grey background with five light trails that slide each in an opposite way, the company name in red zooms in until the trails fade away from the background; it then freezes for a bit and then cuts to the ID).
Technique: Live-action, plus the text scrolling. The tag in the later version uses CGI.
Audio: Every version starts with an upwards piano glissando which segues into a 5-note piano melody starting off under a solemn piano track. The audio is accompanied by a voiceover (Gutemberg Ramos) saying "[FOOD NAME] Sadia. [SLOGAN]." or on Christmas Day 1993, "A Sadia deseja a todos, um Feliz Natal." Composed by Shuki Levy using E-MU Proteus/1. The audio is also used in every version unless noted in the Other Audio Variants section below.
Early Audio Variant: A rare prototype version of the music exists in the logo's first days of use: a vibraphone note follows the piano melody above followed by a harp glissando building-up to a different 4-note orchestral melody playing under the same solemn piano track continuing from the above. The same voiceover (Gutemberg Ramos) says "Sadia. Compromisso com a qualidade do consumidor, ontem, hoje, e sempre." Also composed by Shuki Levy, this time using E-MU Proteus/2 (for both the harp and the orchestral melody).
Other Audio Variants:
- The 50th anniversary version has the commercial song "Without Love" finish over it.
- The tag in the later version has the 1989 "Presented by" audio of Jornal Nacional play over it.
Availability: Used as a sponsorship bumper on Jornal Nacional from March 1993 to 1996
