Draft:Reader's Digest Home Entertainment

From the Audiovisual Identity Database, the motion graphics museum

Revision as of 17:38, 3 September 2022 by imported>White.alister.t



Background

Reader's Digest Video (a.k.a. Reader's Digest Home Entertainment, and Reader's Digest Video and Television) was the home video division of American magazine Reader’s Digest.

1st Logo (1988-1999)

Logo: On a black background with several colorful lights at the bottom of the screen moving towards the left, a series of rainbow lines drop down at the top of the screen and draw in an alicorn figure. The eye of the alicorn glows, and it zooms out to the top part of the screen, with lights shooting off its wings, and sparkles appearing on it a lot. We zoom out through an “R”, and the text “Reader’s Digest”, with the “R” extended, and “Reader’s” on top of “Digest” (this was the magazine’s font and logo from 1963 to 2008, although the alicorn figure was dropped in 2001) zooms out underneath the alicorn, with "Digest" then wiping in. The alicorn continues to sparkle until the logo fades out.

Variants:

  • From the late 1980s to the mid-1990s, a blue bar with the white text “HOME ENTERTAINMENT” in it wipes in underneath “Reader’s Digest”, and the background changes into a black/navy blue gradient color.
  • On UK releases, the ending is the same as the above variant but instead, the white text “VIDEO” wipes in.

FX/SFX: Rather advanced animation for the 1980s.

Music/Sounds: A triumphant synth orchestral theme. There is a long whoosh sound as the alicorn zooms out and another whoosh as “Reader’s Digest” appears.

Music/Sounds Variants:

  • On some releases, the fanfare is modified and sounds more synthesized.
  • On UK releases, a soothing piano/string tune ending with a 3-note horn tune is used instead.

Availability: Seen on a variety of special interest tapes from the era in the US and the UK. It also appeared on some rare tapes of Arthur, Adventures from the Book of Virtues, The Country Mouse and the City Mouse Adventures, and Franklin.

Editor's Note: None.

2nd Logo (1997-2002)

Logo: TBA.

FX/SFX: The parts of the logo zooming in.

Music/Sounds: A new-age theme with a flute section.

Availability: Seen on later Reader’s Digest releases.

Editor's Note: None.

3rd Logo (2001-2006)

Logo: TBA.

FX/SFX: TBA.

Music/Sounds: Same as the 2nd logo.

Availability: Seen at the beginning or end of UK VHS releases produced by Reader's Digest Video.

Editor's Note: None.

4th Logo (2004-2006) (Canada)

Logo: TBA.

FX/SFX: TBA.

Music/Sounds: Same as the 1997 Reader's Digest Video & Television logo.

Availability: Seen at the end of Canadian airings of this period.

Editor's Note: None.

5th Logo (2006-2009)

Logo: TBA.

FX/SFX: The blur.

Music/Sounds: TBA.

Availability: Seen at the beginning of The Best of Prank Patrol.

Editor's Note: None.

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