Draft:Philips
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Background
Koninklijke Philips N.V. (lit. 'Royal Philips'), commonly shortened to Philips, is a Dutch multinational conglomerate corporation that was founded in Eindhoven in 1891. Since 1997, its world headquarters have been situated in Amsterdam, though the Benelux headquarters is still in Eindhoven. Philips was once one of the largest consumer electronics companies in the world, but later focused on health technology, having divested its other divisions. The company was founded in 1891 by Gerard Philips and his father Frederik, with their first products being light bulbs. Philips employs around 80,000 people across 100 countries. The company gained its royal honorary title (hence the Koninklijke) in 1998 and dropped the "Electronics" in its name in 2013, due to its refocusing on healthcare technology.
Philips is organized into three main divisions: Personal Health (formerly Philips Consumer Electronics and Philips Domestic Appliances and Personal Care), Connected Care, and Diagnosis & Treatment (formerly Philips Medical Systems). The lighting division was spun off as a separate company, Signify N.V.
The company started making electric shavers in 1939 under the Philishave and Norelco brands, and post-war it developed the Compact Cassette, an audiotape format, and co-developed the compact disc format with Sony, as well as numerous other technologies. As of 2012, Philips was the largest manufacturer of lighting in the world as measured by revenue.
Philips has a primary listing on the Euronext Amsterdam stock exchange and is a component of the Euro Stoxx 50 stock market index. It has a secondary listing on the New York Stock Exchange. Acquisitions included Signetics and Magnavox. It also founded a multidisciplinary sports club called PSV Eindhoven in 1913.
1st Logo (1959-1966)
Visuals: On a background of commercial end, we see the zoom of Philips shield.
Variants:
- On 1959 Commercial, the commercial end background is Mountain. After this background becomes blue.
- On 1960 "Freund der Familie" commercial end is room with hippos, after this, background becomes blue, and "Freund der Familie" text appears under Philips shield.
- On 1961 commercial, on blue background zooms Philips shield, and "Trust in Philips is World-wide".
- On 1964 commercial, Philips text form instead of shield, after this fades the "harmony in comfort and sound" and after this, the curtain appear.
- On 1965 commercial, Philips shield not zooms, on Philips shield, stars blinking. On this variant, Philips text, and "on lasting value" appear.
- On 1966 " 75 Years of Music" commercial, the commercial end background is fireworks, first, fireworks forms the name of the company, after this, on fireworks background Philips shield is zooms.
Technique: Camera-controlled animation.
Audio: End theme of commercial.
Audio Variants: On 1965 commercial, announcer says: "It's Philips for lasting value." with End theme of commercial.
Availability:Seen on Philips commercials on this time.
2nd Logo (1967-1968)
Visuals: On a background of commercial end, we see just the Philips shield fades.
Variants:
- On 1967 commercial Philisol, on pink background, the product "Philisol" seen in left with the name of product and Philips shield in right.
- On 1968 commercial Philishave, we see the product Philishave with the name of the product and Philips shield.
Technique: Cel animation.
Audio:
- On 1967 commercial Philisol, announcer with theme of commercial.
- On 1968 commercial Philishave, only theme of commercial.
Availability: Seen on 1967 commercial Philisol and 1968 commercial Philishave.
