Draft:Maxis (Malaysia)
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Background
Maxis Communications, also known as Maxis Berhad in Malay, is a Malaysian telecommunications company. It is one of the oldest telecommunications companies from the country, founded in 1993.
Maxis currently operates in the national internet and mobile carrier businesses, with Hotlink covering their prepaid plans. Aside from Malaysia, Maxis has international operations in multiple countries from Asia, the Middle East, North Africa and South America.
1st Tag (1996)
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Visuals: At the end of the commercial, we zoom into space towards a battery-like spaceship. The camera rotates to let us see a bit of the Earth, along with another spaceship in the background. Throughout the footage, multiple horizontal white lines form at the bottom of the screen and form the maxis logo (with the dot of the "i" replaced with a green scribble) near the bottom right of the screen, along with a green rectangle reading "KOMUNIKASI HIBURAN MAKLUMAT" ("COMMUNICATION ENTERTAINMENT INFORMATION") under the logo. The text "daripada Binariang" then flashes in and slightly shrinks at the bottom right of the screen.
Technique: CGI.
Audio: The ending of the commercial, with an electronic piano rendition of the company's three-note tune.
Availability: Seen on a commercial aired during 1996 promoting their services.
2nd Tag (1999)
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Visuals: In a dark environment, five hands come in with the company's letters on their palms, spelling out the company' name as the hands open. An abstract green shape resembling the scribble flies in as we fade into a foggy white background with the company's logo. The shape settles above the "I", and two thin horizontal lines fly in underneath the logo, as a vertical line forms the text "net" with a trademark symbol next to it. The lines come in again, replacing the text with "mobile" with a registered trademark symbol next to it, followed by "connections" with a trademark symbol next to it. The text then fades out as the company's URL fades in under the logo.
Technique: Live-action and CGI.
Audio: The ending of the commercial, with a female choir singing the company's four-note jingle.
Availability: Seen on a commercial aired during 1999 promoting their services.
3rd Tag (2001-2020)
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Visuals: Just the Maxis logo from before on a white background.
Variants:
- Starting from 2014, the logo is brighter.
Technique: None.
Audio: None.
Availability: Seen on their commercials released in this era. [Examples?]
4th Tag (2020-)
Visuals: Just the Maxis scribble from before with the company name in blue under it on a white background.
Technique: None.
Audio: None.
Availability: Seen on their commercials released in this era. [Examples?]
