Draft:Maxis (Malaysia)

From the Audiovisual Identity Database, the motion graphics museum


Background

Maxis Communications, also known as Maxis Berhad in Malay, is a Malaysian telecommunications company. It is one of the oldest telecommunications companies from the country, founded in 1993.

Maxis currently operates in the national internet and mobile carrier businesses, with Hotlink covering their prepaid plans. Aside from Malaysia, Maxis has international operations in multiple countries from Asia, the Middle East, North Africa and South America.

1st Logo (1996)

Visuals: At the end of the commercial, we zoom into space towards a battery-like spaceship. The camera rotates to let us see a bit of the Earth, along with another spaceship in the background. Throughout the footage, multiple horizontal white lines form at the bottom of the screen and form the maxis logo (with the dot of the "i" replaced with a green scribble) near the bottom right of the screen, along with a green rectangle reading "KOMUNIKASI HIBURAN MAKLUMAT" ("COMMUNICATION ENTERTAINMENT INFORMATION") under the logo. The text "daripada Binariang" then flashes in and slightly shrinks at the bottom right of the screen.

Technique: CGI.

Audio: The ending of the commercial, with an electronic piano rendition of the company's three-note tune.

Availability: Seen on a commercial aired during 1996 promoting their services.

2nd Logo (2000)

Visuals:

Technique:

Audio:

Availability: Was seen on a 2000 corporate commercial.

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