Draft:Ivory Music and Video

From the Audiovisual Identity Database, the motion graphics museum




Background

Ivory Music and Video, Inc. (formerly Ivory Records Corporation) is a Philippine record label owned by Viva Music Group, a subsidiary of Viva Communications, Inc.

Ivory Music and Video also released video karaoke VCD's of the label's songs in the Philippines. The label handled the catalog for Sony Music Entertainment in the Philippines from July 2011 until February 2018.

Ivory Records

Logo (1995-2004)

Visuals: On a black background there is white text in the middle of the screen, reading "ivory", in a serif-like font. Under it, there is the text "RECORDS", spaced out and in a different position.

Variants:

  • Sometimes, one variant has the "RECORDS" text positioned to the right.
  • There's also a later variant that appeared on later videoke (video karaoke) VCD releases prior to 2004. It was now set on a white background, with a dark blue gradient on the left side of the screen and some elements inside of it, including a keyboard, a guitar and a treble clef (if you turn your screen sideways and then look closely, you'll see the word "Music" in a cursive font and also in dark blue). Also, the "ivory" text in the middle is in a different font and colored blue, as well as the word "RECORDS" (this time in black) below it.

Technique: Fading effects.

Audio: None.

Availability: The first variant can be found on karaoke VCDs relased by the label such as April 'Boy' Regino Platinum Hits, while the second variant can be found on later karaoke VCD releases.

Ivory Music and Video

1st Logo (2002-2009)

Visuals: Unknown.

Technique: CGI.

Audio: Unknown.

Availability: Can be found on later karaoke VCD releases, such as Rock On! The Best of Alternative Hits, as well as movies (usually by OctoArts Films and Canary Films) distributed by Ivory.


2nd Logo (2009-)

Visuals: On a white background, the camera pans and then zooms out to reveal the word "IVORY", written in a strange font and coloured blue, leaving a zoom blur for a brief timing. The text "MUSIC & VIDEO" then wipes in from the left, with a sparkle trail in front of it. The logo would stay still for a few moments before fading to black and to a warning screen.

Technique: CGI.

Audio: Same as the previous one, but shortened. On some occasions (such as children's songs VCDs and DVDs), the logo is silent.

Availability: Can be seen on recent karaoke VCD and DVD releases by the label, such as Fully Loaded! Today's Freshest Sing-Along Hits.

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