Draft:Dharma Productions

From the Audiovisual Identity Database, the motion graphics museum

Revision as of 00:18, 30 December 2022 by imported>LunaMedia


Background

Dharma Productions Pvt. Ltd. is an Indian production and distribution company established by Yash Johar in 1979. It was taken over in 2004 after his death by his son Karan Johar. Based in Mumbai, it mainly produces and distributes Hindi films. In November 2018, a new sector of the company was created called Dharmatic, which will focus on producing digital content for online distribution platforms.

1st Logo (1998-2001)


Logo: A sun rises quickly from sea, while revealing text that reads "DHARMA" with smaller "PRODUCTIONS" below it, until the sun fully rises. The logo would results in a freeze-frame.

Technique: The sunrise.

Music/Sounds: The opening theme of the movie.

Availability: Seen on Kuch Kuch Hota Hai and other films released by this company from the era.


2nd Logo (2001-2008)

Logo: We slowly zoom-out from a plain steel buddhist statue (Ganesh). As the statue pans slowly to the left, fog comes out above the statue, forming "dharma productions". The entire logo fades out.

Technique: The zooming out of the statue, the texts.

Music/Sounds: A female choir accompanied by some ominous Indian instruments based on the Kuch Kuch Hota Hai main theme from the movie.

Availability: Fairly common. Seen on films released by this company from the era. First seen on Kabhi Kushi Kabhi Gham. Also seen on films like Kal Ho Na Ho, Kabhi Abvidaa Na Kehna, among others.


3rd Logo (2008- )


Logo: TBA.

Technique: The circling, the lighting, which may reminds you the movie The Da Vinci Code.

Music/Sounds: The same fanfare from the second logo. Otherwise, it would uses the opening theme of the movie.

Availability: First seen on My Name Is Khan, and seen on current movies released by the company.

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