Draft:Channel One (Russia) (Clock Idents)

From the Audiovisual Identity Database, the motion graphics museum





1st ID (April 1, 1995-October 27, 1996)


Visuals: Over a blue background is the white clock with Arabic numerals. It has multiple white bars representing minutes, with the bigger ones representing hours, and the second, minute, and hour hands are gray with a black outline; the Arabic numerals are also in a bold sans-serif font. The whole clock, except for the hands, has a silver 3D-effect.

Technique: Real-time computer animation.

Audio: None.

Availability: Was seen before news programs of the channel, such as Vremya and Novosti.

2nd ID (October 28, 1996-September 30, 2000)

Visuals: Same as before, but the clock is 2D-looking (though the numbers appear to be rendered in CGI, as evidenced by their dark blue edges) and it has a shadow; the bars are thiner, Arabic numerals' font is different and the hands are white. Also, the background this time is what seems to be a blue-ish blurry collage of various moments from Soviet/Russian urban life, with several transparent black moving gears appearing in the background. From October 4, 1997-October 31, 1999, the hands where light yellow.

Variant: A winter-themed version exists where the background is brighter and has icy patterns in the corners of the screen.

Technique: 2D computer animation mixed with live-action clips.

Audio: Originally none, but starting on October 4, 1997, it features a collage of various Russian media over ticking sounds. Though during Sign-Off, the clock remains silent.

Audio Variant: A winter-themed version features a collage of various Russian winter media over ticking sounds, with crowd shouting "С новым годом!" near the end.

Availability: Was again shown before Novosti and Vremya.

Legacy: It's fondly remembered by many people in Russia and considered nostalgic.

3rd ID (October 1, 2000-May 31, 2011)


Visuals: Over several blue-tinted footages of a cloudy sky moving at a fast pace is the digital-like clock consisting of Arabic numerals surrounding a rectangular box containing the same background, transparent blurry thin lines representing minutes and hours, the latter ones of which are also shining; white hands, and white rulers of seconds at the top and bottom of the clock face, sliding to the left and right respectively, with two small transparent white, horizontal boxes containing seconds above and countdown below, all set in the Aksent typeface. The background changes one-by-one via moving lines while numbers on the clock face as well as its highlighting lines slowly, but briefly turn translucent at random.

Trivia:

  • The cloud footages came from a video pack by "Artbeats" from "Sky Effects".
  • The clock ident was originally developed back in 1999.

Technique: A mix of 2D computer animation and live-action by Channel One's in-house design agency ORT-Design.

Audio: Two variants exist, both of them ending with six countdown beeps (though the first five beeps were heard during the last seconds of a minute and are echoing square waves, while the last beep was heard during the first second of the next minute and it's echoing a pure sine wave):

  • Morning variant (which debuted on October 14, 2000): A crystal-like tick-tock sound with a dreamy ascending synth choir, with an energetic and upbeat synth theme joining in at the 13 second mark, along with a synth drone sounder starting at the 21 second mark. This was composed by Sergey Chekryzhov.
  • Evening variant (which was played on a regular basis before the morning variant was introduced): The tick-tock sound with a dreamy synth at the beginning, with a weird, pulsating drum-loop (the "Tension 1" drum loop) joining in at the 15 second mark, changing into the music with the same dreamy synth, as well as the synthesized pizzicato tune at the 37 second mark. This was composed by Pavel Yesenin using "Ethereal" sample from Spectrasonics' Distorted Reality 2 CD.

Audio Variant: In the morning variant's first 4 days, the music was slightly rearranged with no countdown beeps; the beginning of the music was also extended.

Availability: Seen on many Novosti and Vremya broadcasts at the era. Also appeared at many technical difficulties with UEIT (УЭИТ) following, followed again by clock at the end.

Legacy: Another fondly remembered clock ident mainly for its music themes, which, as considered, still hold up to this day; they're also preserved on the successor to this clock ident.

4th ID (June 1, 2011-)


Visuals: It's a brightened and enhanced version of previous ID in widescreen, with different footages of moving clouds, as well as seconds and countdown change by rolling down digits, and the numbers are less stretched-out.

Triva: The cloud footages this time, came from a video pack "White Puffy Clouds" by "Artbeats", albeit in more saturated colors.

Technique: A mix of 2D computer animation and live-action.

Audio: Both morning and evening themes from the previous clock ident.

Availability: Seen on newer Novosti and Vremya broadcasts, especially the Dobroe Utro program airings.

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