Draft:Cartoon Network On Demand

From the Audiovisual Identity Database, the motion graphics museum



Background

Cartoon Network On Demand is a video on demand service on cable and satellite providers which launched in 2002.

1st Logo (2006-2008)

Logo: On a white background, we see the 2004 Cartoon Network logo pop out of the background. Below it, the word "on demand" in cyan types in. A line is then formed between the logo and text, the Cartoon Network logo pulses a cyan color, and the text turns black. Lastly, the entire logo shines.

Variants:

  • For the end of VOD programs, a short version is used. Here, the logo is pushed farer away than usual.
  • During the Fall era, two (known) variants existed: one with an abstract ocean environment, and one with an amusement park setting.

Technique: 2D animation. The Fall era variants were designed by Shilo Designs.

Music/Sounds: A long-held choir note, with a series of synth notes following it.

Availability: Extinct. It was seen before-and-after programs from Cartoon Network during the era.

2nd Logo (2008-2010)

Logo: On a grey background, the last logo's animation plays out, but when the text appears, a trail of rainbow blocks (the same one used in the era's sign-on bumper) appears below it. A nood later jumps on the left side of the trail, and then jumps out of it.

Technique: CGI animation, and the trail's animation is designed by Capacity.

Music/Sounds: The music used by Cartoon Network at the time, as well as an narrator (Will Arnett) saying "You're watching Cartoon Network On Demand" or "This is Cartoon Network On Demand".

Availability: Same as before.

3rd Logo (2010-2011?)

Logo: TBA.

Technique: CGI animation by Brand New School.

Music/Sounds: The music used by Cartoon Network at the time, as well as Nick Kocher and/or Brian McElhaney saying "You're watching Cartoon Network On Demand", "Cartoon Network On Demand will return" or "Now back to Cartoon Network On Demand".

Availability: Same as before.

4th Logo (2011-2015)

Logo: On a grey background, we see the 2010 Cartoon Network logo, with the words "ON DEMAND" below it slowly changing colors. A black rectangle flips around to the side of the screen with white and multicolored trails, and the following text appears in it:

YOU'RE WATCHING
CARTOON NETWORK ON DEMAND.

FAST FORWARDING IS NOT AVAILABLE
DURING THIS PROGRAM.

Trivia: If one looks closely, the Cartoon Network logo is actually seen above a grey rectangle, which is poorly plastering what appears to be the 2004 logo.

Variant: Starting in the mid-early 2010's, the logo was reworked to fit in widescreen. Here, the grey rectangle used to plaster the 2004 logo is now removed, "ON DEMAND" is slightly smaller, and the text now uses a different font.

Technique: 2D animation.

Music/Sounds: "Martinique Was My Girl" by Prefuse 73.

Availability: Same as before.

5th Logo (2013- )

Logo: TBA.

Technique: TBA.

Music/Sounds: TBA.

Availability: Common. Currently seen before Cartoon Network shows on Hulu.

6th Logo (2016- )

Logo: TBA.

Technique: TBA.

Music/Sounds: The music used by Cartoon Network during this time.

Availability: Current. Seen during Cartoon Network shows on VOD.

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