ADK

From the Audiovisual Identity Database, the motion graphics museum


Background

ADK Holdings Inc. (d/b/a ADK), formerly known as Asatsu-DK, is a Japanese advertising agency. Headquartered in the Toranomon Hills building complex in Minato, Tokyo since June 2014 (previously in Tsukiji, Chūō, Tokyo), the firm is Japan's third largest advertising agency after Dentsu and Hakuhodo. The agency has 80 offices in over 20 countries. One, Asatsu-DK Europe, was established in 1993 in Amsterdam, Netherlands. It also has business tie-ups with Xinhua and other companies in the People's Republic of China. Bain Capital has owned the company since 2018.

1st Logo (1999−2014)

Visuals: There is the ADK wordmark, consisting of the words "ADK", in Optima Bold Italic on a superimposed white font.

Technique: Superimposed animation.

Audio: The opening or closing theme of the show.

Availability: Unknown.

2nd Logo (April 1, 2014-)

Visuals: Unknown

Variants:

  • On KiraKira★Pretty Cure à la Mode, Healin' Good♡Pretty Cure, Tropical-Rouge! Pretty Cure, Delicious Party♡Pretty Cure and Wonderful Pretty Cure!, the logo is pink with a white stroke.
  • On Star★Twinkle Pretty Cure, the logo has a pink inner glow with a black stroke.
  • On Soaring Sky! Precure, the logo has a light blue beveled stroke.

Technique: Superimposed animation.

Audio: The opening or closing theme of the show.

Availability: Unknown.

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