Draft:ABS-CBN: Difference between revisions

From the Audiovisual Identity Database, the motion graphics museum

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{{PageCredits|description=RichYong and PATRICKSTARSEVEN|capture=RichYong|edits=DatuDimatablan, LMgamer36, PATRICKSTARSEVEN, and Nico234}}
{{PageCredits|description=RichYong and PATRICKSTARSEVEN|capture=RichYong|edits=DatuDimatablan, LMgamer36, PATRICKSTARSEVEN and Nico234}}


=== Background ===
===Background===
'''ABS-CBN''' is a television network in the Philippines and also a major media and entertainment conglomerate, founded on June 13, 1946 as '''Bolinao Electronics Corporation''' ('''BEC''') by an American engineer, James Lindenberg. Judge Antonio Quirino bought stocks from BEC and later gained the controlling stock and later renamed the company from BEC to '''Alto Broadcasting System''' ('''ABS'''). Their first telecast was on October 23, 1953, on channel 3 (using the callsign DZAQ-TV). After the premiere telecast, DZAQ-TV followed a four-hour-a-day schedule from 6:00 pm to 10:00 pm.
'''ABS-CBN''' is a television network in the Philippines and also a major media and entertainment conglomerate. It was founded in its current form in July 1986, when the [[Banahaw Broadcasting Corporation]] ceased its operations and its assets were returned to the previously shut-down network. Relaunched as "The Star Network" on September 14, 1986, a few months after the People Power Revolution, it even kept its DWWX-TV callsign for the Metro Manila TV station.


On May 5, 2020, the National Telecommunications Commission issued a cease-and-desist order to temporarily stop the network's broadcast, including its radio stations, MOR 101.9 and DZMM TeleRadyo. Following this, ABS-CBN's programming began airing on [[Kapamilya Channel]], alongside [[A2Z]] (a joint venture with [[ZOE TV|ZOE Broadcasting Company]]) on analog transmission. On October 6, 2022, the company signed a deal with [[Warner Bros. Discovery]] to distribute some of their programming overseas.
On September 24, 1956, brothers Eugenio Lopez, Sr. and former Vice President Fernando Lopez established the '''Chronicle Broadcasting Network''' (named after the ''Manila Chronicle'' newspaper which Eugenio owned at the time), which was initially focused on radio; they bought Alto Broadcasting System on February 24, 1957 (also reverting the corporate name to its previous one) and established another TV station (DZXL-TV 9) under the CBN brand in 1958. Broadcasts of selected shows in color began in 1966, a first for a Philippine television network, and on February 1, 1967, the company was renamed '''ABS–CBN Broadcasting Corporation'''. ABS-CBN opened its Broadcast Center along Bohol Avenue, Quezon City on December 18, 1968, and on November 14, 1969, DZAQ-TV was transferred to channel 2, where it remained the positioning frequency of the station for more than 50 years, while DZXL-TV transferred to channel 4 (and later became the state-run [[PTV4|People's Television Network]]).


{{ImageTOC
On September 23, 1972, ABS-CBN was forced to shut down, due to then-President Ferdinand Marcos' declaration of martial law. It was later relaunched as "The Star Network" on September 14, 1986, a few months after the People Power Revolution, even keeping its DWWX-TV callsign for the Metro Manila TV station. However, on May 5, 2020, the National Telecommunications Commission issued a cease-and-desist order to temporarily stop the network's broadcast, including its radio stations, MOR 101.9 and DZMM TeleRadyo. Following this, ABS-CBN's programming then began airing on [[Kapamilya Channel (Philippines|Kapamilya Channel)]], alongside A2Z (a joint venture with ZOE Broadcasting Company) on analog transmission. On October 6, 2022, the company signed a deal with [[Warner Bros. Discovery]] to distribute some of their programming overseas.
|ABS-CBN ID 1986.png|1st Logo (September 14-November 30, 1986)

||2nd Logo (December 1, 1986-February 28, 1987)
== Alto Broadcasting System ==
|ABS-CBNTheStarNetwork.png|3rd Logo (March 1, 1987-1989)

|ABS-CBN1988-2.png|4th Logo (1988-1991)
=== 1st Logo (October 23, 1953-June 14?, 1961) ===
|ABS-CBN1989.png|5th Logo (1989)

|ABS-CBN (1992) (Credit - Videopolis).jpg|6th Logo (1989-1992)
{{Gallery
||7th Logo (1991-1993?)
| mode=packed
|ABS-CBN (1993) (Credit - amls0616).jpg|8th Logo (1993-1994?)
| height=200
|ABS-CBN (1994) (Credit - Videopolis).jpg|9th Logo (1994)
| File:DZAQTV3.png
||10th Logo (1994-1997?)
||11th Logo (1997-1998?)
||12th Logo (1998-1999?)
|ABS-CBN (1999) (Credit - Videopolis).jpg|13th Logo (1999-2000?)
|ABS-CBN (2000) (Credit - Alicia Patio).jpg|14th Logo (2000-2001?)
|ABS-CBN (Night) (2001).png|15th Logo (2001-2003)
|ABS-CBN (2003) (Credit - lordofthevideo).jpg|16th Logo (2003-April 2004)
|ABS-CBN (2004, 1) (Credit - Arra San Agustin).jpg|17th Logo (April 2004-December 31, 2013)
|ABS-CBN (2014).png|18th Logo (January 1, 2014-May 5, 2020)
}}
}}

'''Logo:''' On a white background, the callsign "DZAQ-TV" is stacked on top of a box that reads "Channel 3", and the Alto Broadcasting System logo is displayed below the box.

'''Technique:''' None

'''Music/Sounds:''' None

'''Availability:''' Extinct.

== Chronicle Broadcasting Network ==

=== (July 1958-June 14?, 1961) ===
TBA.

== ABS-CBN (1961-1972) ==

=== 1st (known) Logo (1966?) ===

{{Gallery
| mode=packed
| height=200
| File:Channel3incolor.png
}}

'''Logo:''' The words, "TODAY! SEE..: Channel 3 IN COLOR 1:00-3:00 P.M." stacked on top of each other, against a color bar background zooming in. When it fully zoomed in, the text fades out.

'''Technique:''' The color bars zooming in, and the text fading out.

'''Music/Sounds:''' None.

'''Availability:''' Extinct. It can be found [https://www.youtube.com/watch?v=-Ckw9njQdcs&t=244s here].

=== 2nd (known) logo (February 1, 1967-September 23, 1972) ===

'''Logo:''' On a black background, inside a square outline is a vertical line (which represents a transmitter), and three circles surrounding it (which represents the three island groups of the Philippines which are Luzon, Visayas, and Mindanao).

'''Technique:''' None.

'''Music/Sounds:''' A flute playing ABS-CBN's 13-note corporate jingle.

'''Availability:''' Extinct.

== Banahaw Broadcasting Corporation/City2 Television ==

=== Background ===
'''Not to be confused with the [[BBC|British Broadcasting Corporation (BBC)]].'''

Roberto Benedicto (who owned the [[Radio Philippines Network|Kanlaon Broadcasting System]] at the time) acquired ABS-CBN's corporate assets (including its Broadcast Center) and established a new network called '''Banahaw Broadcasting Corporation''' (named after Mount Banahaw) on November 4, 1973. DZAQ-TV became the network's flagship station (serving Metro Manila) and had its callsign changed to DWWX-TV. In 1978, BBC-2 (along with KBS, which used channel 9 since 1969) transferred its operations to Broadcast City in Capitol Hills, Quezon City. For a limited time from 1980 to 1984, BBC-2 was rebranded as '''City2 Television''', where its well-known Scanimate ident became the first computer-generated ident from a Philippine television station. On March 20, 1986, the network ceased its operations and its assets (including radio and television frequencies) were returned to ABS-CBN in July of that year.

===1st (known) Logo (1978-1980)===

{{Gallery
| mode=packed
| height=200
| File:BBC2.png
}}

'''Logo:''' On a blue background, we see a large three-dimensional 2, next to a red square/rectangle, with the letters, BBC.

'''Technique:''' None.

'''Music/Sounds:''' An orchestral fanfare, with an announcer saying, "Broadcast City 2."

'''Availability:''' Extinct.

===2nd Logo (1980-1984)===

{{Gallery
| mode=packed
| height=200
| File:City2 Television.png
|
| File:City2DeliversEntertainment.png
| "Delivers Entertainment!" variant
}}
{{Youtube|id=FDiugadrPno}}

'''Logo:''' On a black background, a sparkle traces out an outline. Then, we see 3D letters sliding and flipping from the right to the formed outline. The two number 2s flies into the outline, Then the logo glows. The word "TELEVISION" slides down from the bottom of the stylized "2" and the slogan "...we're here just for you." flies with a trailing effect to the bottom of the logo.

'''Trivia:'''
*This was made by Ed Kramer, who is well-known for the [[Prism Entertainment]] logo.
*This is one of the first scanimated idents in Philippine Television.

'''Variant(s)''': There is a variant in which the City2 Television logo is placed on a space background with a planet (possibly Earth) in the corner, with the words "DELIVERS ENTERTAINMENT!" (in a "computerized" font). Only a picture exists.

'''Technique:''' All Scanimate effects.

'''Music/Sounds:''' A synthesized, bombastic music, with vocals singing, "City 2 Television" and "City 2"

'''Availability:''' Extinct, but the original ident can be found on Ed Kramer's YouTube channel. A [https://www.youtube.com/watch?v=pTbsfOwMOEs video] can be seen here.

==ABS-CBN (1986-2020)==


===1st Logo (September 14-November 30, 1986)===
===1st Logo (September 14-November 30, 1986)===
<gallery mode="packed" heights="200">

ABS-CBN ID 1986.png
{{Gallery
</gallery>
| mode=packed
| height=200
| File:ABS-CBN ID 1986.png
}}

{{YouTube|id=5uy81wElzkQ}}
{{YouTube|id=5uy81wElzkQ}}


'''Logo:''' The words, "Watch Us Do It Again!" appears on screen before being replaced by a teal-colored number 2.
'''Visuals:''' The words "Watch Us Do It Again!" appears on screen before being replaced by a {{color|teal}}-colored number 2.


'''Technique:''' Live-action and cel animation.
'''Technique:''' Live-action and cel animation.


'''Music/Sounds:''' An announcer speaking Tagalog.
'''Audio:''' A chorus saying "Watch us do it again!" When the 2 appears the chorus says "2!" An announcer speaking Tagalog is also heard.

'''Availability:''' Extinct.


'''Legacy:''' The video footage was thought deleted, but it was re-discovered. It shows the long-awaited return of ABS-CBN after the Martial law.
'''Legacy:''' The video footage was thought to be lost, but was eventually re-discovered. It shows the long-awaited return of ABS-CBN after the Martial law.


===2nd Logo (December 1, 1986-February 28, 1987)===
===2nd Logo (December 1, 1986-February 28, 1987)===
{{MIA}}


'''Logo:''' TBA
'''Visuals:''' Unknown.


'''Technique:''' TBA
'''Technique:''' Unknown.


'''Music/Sounds:''' TBA
'''Audio:''' Unknown.


'''Availability:''' Unknown.
'''Availability:''' Unknown.

'''Legacy:''' The logo is completely lost, unknown if there is a recording of it.


===3rd Logo (March 1, 1987-1989)===
===3rd Logo (March 1, 1987-1989)===
<gallery mode="packed" heights="200">

ABS-CBNTheStarNetwork.png
{{Gallery
</gallery>
| mode=packed
| height=200
| File:ABS-CBNTheStarNetwork.png
}}
{{YouTube|id=9t2tQf8Pq08}}
{{YouTube|id=9t2tQf8Pq08}}
'''Logo:''' In a space background with moving grids, the ABS-CBN corporate logo flies into the center, along with the stylized 2 with a rhomboidal star, and the slogan flies into the screen saying, "The Star Network"


'''Technique:''' The space background, the grids, and the flying ABS-CBN corporate logos.
'''Visuals:''' In a space background with moving grids, the ABS-CBN corporate logo flies into the center, along with the stylized 2 with a rhomboidal star, and the slogan flies into the screen saying "The Star Network".


'''Technique:''' 2D computerized effects.
'''Music/Sounds:''' A bombastic fanfare, with Peter Musñgi's voice saying, "This is ABS-CBN. You're on channel 2, DWWX-TV in Metro Manila, The Star Network.". A popular version, which is often used in their anniversary logos at the time, is a dreamy fanfare along with the ABS-CBN theme in the end.


'''Audio:''' A bombastic fanfare, with Peter Musñgi's voice saying "This is ABS-CBN. You're on channel 2, DWWX-TV in Metro Manila, The Star Network." A popular version, which is often used in their anniversary logos at the time, is a dreamy fanfare along with the ABS-CBN theme in the end.
'''Availability:''' Extinct.


=== 4th Logo (1988-1991)===


{{Gallery
| mode=packed
| height=200
| File:ABS-CBN1988_1.png
| Part 1
| File:ABS-CBN1988-2.png
| Part 2
}}


===4th Logo (1988-1991)===
<gallery mode="packed" heights="200">
ABS-CBN1988_1.png|Part 1
ABS-CBN1988-2.png|Part 2
</gallery>
{{YouTube|id=MGybIPEZ44M}}
{{YouTube|id=MGybIPEZ44M}}
'''Logo:''' On a cyan background, we see a light green Philippine map flying towards the screen. Once it fully zoomed in, it cuts into a black background with the 3D rings, flips around the center of the screen along with a box with a transmitter, until it stops at the middle, one by one. Then, the 3D letters "ABS" and "CBN" flies into their positions, revealing the whole logo, then it flips out to reveal three golden number 2's forming a bigger stylized "2". A shine traces, and colors the stylized "2" and a rhomboidal star zooms in at the tip of the "2".


'''Visuals:''' On a {{color|cyan}} background, a {{color|lightgreen|light green}} Philippine map is seen flying towards the screen. Once it fully zooms in, it cuts into a black background with 3D rings, flips around the center of the screen along with a box with a transmitter, until it stops at the middle, one by one. Then, the 3D letters "'''ABS'''" and "'''CBN'''" fly into their positions, revealing the whole logo, then it flips out to reveal three {{color|gold|golden}} number 2's forming a bigger stylized "2". A shine traces, and colors the stylized "2" and a rhomboidal star zooms in at the tip of the "2".
'''Technique:''' All CGI.


'''Music/Sounds:''' TBA.
'''Technique:''' CGI.


'''Audio:''' A repeating 6-note synth ditty plays throughout the first half of the logo, with a synth horn fanfare segueing into a more majestic orchestral theme playing afterwards.
'''Availability:''' Ultra rare.

*The only [https://www.youtube.com/watch?v=qW4Wp8nIEYM footage] of this ident is seen on the 3rd PMPC Star Awards, which disappointingly, in a very poor recording, with no color whatsoever.
'''Availability:'''
*The final few seconds of the animation was reused in their sign-off and the other fragment was found in a ''Palibhasa, Lalake'' promo from 1988.
* The only [https://www.youtube.com/watch?v=qW4Wp8nIEYM footage] of this ident is seen on the 3rd PMPC Star Awards, which disappointingly, is in a very poor recording, with no color whatsoever.
* The final few seconds of the animation was reused in their sign-off and the other fragment was found in a ''Palibhasa, Lalake'' promo from 1988.


'''Legacy:''' This ident, along with the other main television network idents were found on the same [https://www.youtube.com/watch?v=qW4Wp8nIEYM video], but only two of them (PTV-4, RPN-9) are found in full-color and high-quality recordings. The other two (ABS-CBN and GMA) also have high-quality recordings, but no full-color footage. Links [https://www.youtube.com/watch?v=G9nLeJhgp-w here] and [https://www.youtube.com/watch?v=awuZBGvX0mY here].
'''Legacy:''' This ident, along with the other main television network idents were found on the same [https://www.youtube.com/watch?v=qW4Wp8nIEYM video], but only two of them (PTV-4, RPN-9) are found in full-color and high-quality recordings. The other two (ABS-CBN and GMA) also have high-quality recordings, but no full-color footage. Links [https://www.youtube.com/watch?v=G9nLeJhgp-w here] and [https://www.youtube.com/watch?v=awuZBGvX0mY here].



===5th Logo (1989)===
===5th Logo (1989)===
<gallery mode="packed" heights="200">
ABS-CBN1989 2.png|Part 1
ABS-CBN1989.png|Part 2
</gallery>
{{YouTube|id=q29elfZna-Q}}


'''Visuals:''' On a black background, the word "Presenting...." fades in at the top, then "The World's First Ever Jingle Sung By A Thousand Voices." fades in at the bottom. Then, the screen fades into a large crowd singing the jingle while the camera is zooming out to reveal even more people. The crowd starts clapping after the jingle, then the ABS-CBN wordmark in 3D zooms out from the bottom of the screen, with a white ring rolling over the wordmark before splitting into three. The rings later change into their corresponding colors ({{color|red}}, {{color|green}}, and {{color|blue}}), when two metal lines slide over and under the rings. The square, along with the wordmark, slides into the center to form the logo. After the animation, the sentence "THE PHILIPPINES' LARGEST NETWORK" fades in.
{{Gallery
| mode=packed
| height=200
| File:ABS-CBN1989 2.png
| Part 1
| File:ABS-CBN1989.png
| Part 2
}}

{{YouTube|id=q29elfZna-Q}}
'''Logo:''' In a black background, the words, "Presenting...." fades in at the top, then "The World's First Ever Jingle Sung By A Thousand Voices." fades in at the bottom. Then, we fade into a large crowd singing the jingle while the camera is zooming out to reveal even more people. The crowd started clapping after the jingle, then the ABS-CBN wordmark in 3D, zooms out from the bottom of the screen, with a white ring rolls over the wordmark before splitting into three. The rings later changed into its corresponding colors, red, green, and blue, when two metal lines slide over and under the rings. The square, along with the wordmark, slides into the center to form the logo. After the animation, the sentence "THE PHILIPPINES' LARGEST NETWORK" fades in.


'''Technique:''' Live-action and CGI.
'''Technique:''' Live-action and CGI.


'''Music/Sounds:''' The crowd singing the jingle, "ABS-CBN, The Philippines' Largest Network", and the clapping at the end, with the ABS-CBN theme playing at the end.
'''Audio:''' The crowd singing the jingle "ABS-CBN, The Philippines' Largest Network", and the clapping at the end, with the ABS-CBN theme playing at the end.


===6th Logo (1989-1992)===
'''Availability:''' Extinct.
<gallery mode="packed" heights="200">
ABS-CBN (1992) (Credit - Videopolis).jpg
</gallery>
{{YouTube|id=gFoiJTPRJ7E}}


'''Visuals:''' On a black background with white stars shining, there is a white square outline with a transmitter. Three {{color|red}}, {{color|green}}, and {{color|blue}} rings move to form the 1986 ABS-CBN logo without the letters. The letters "ABS" and "CBN" move together in top and bottom of the logo, then the logo moves up to reveal the slogan "In the Service of the Filipino" in a script font below the ABS-CBN logo, and the camera zooms out to reveal the background message.
=== 6th Logo (1989-1992)===


'''Later Variant''': In 1992, the slogan reads "In the Service of the Filipino Worldwide".
'''Logo:''' TBA


'''Special Message Variants''': The finished ident zooms out to the lower right (and gains a white border), uncovering a special message.
'''Technique:''' TBA
* 1989: On a {{color|lavender}}-{{color|navy|navy blue}} gradient background are the words "'''Be clean in everything you do.'''" in a white Futura-like font in uppercase.
* 1992: On a background resembling many {{color|green}} leaves are the words "Borrowing trouble from the future does not deplete the supply." in a white Century Gothic-like font in uppercase. To the left of the ABS-CBN ident is the logo of the Kapisanan ng mga Brodkaster ng Pilipinas (KBP, which means "Association of Philippine Broadcasters" in English) in white, but without the "KBP" lettering. Below that are the stacked words "KBP MEMBER" (indicating ABS-CBN's membership in that broadcasting association) in a white sans-serif font in uppercase.


'''Technique:''' CGI.
'''Later Variant''': By 1992, the slogan now reads "In the Service of the Filipino Worldwide".


'''Audio:''' A horn fanfare, with the announcer saying "This is ABS-CBN, a Nationwide Satellite Broadcast. In the Service of the Filipino."
'''Special Message Variants''': The finished ident zooms out to the lower right (and gains a white border), uncovering a special message.
*1989: On a lavender-navy blue gradient background are the words "Be clean in everything you do." in a white, bold, Futura-like font in uppercase.
*1992: On a background resembling many green leaves are the words "Borrowing trouble from the future does not deplete the supply." in a white, Century Gothic-like font in uppercase. To the left of the ABS-CBN ident is the logo of the Kapisanan ng mga Brodkaster ng Pilipinas (KBP, which means "Association of Philippine Broadcasters" in English) in white, but without the "KBP" lettering. Below that are the stacked words "KBP MEMBER" (indicating ABS-CBN's membership in that broadcasting association) in a white sans-serif font in uppercase.


'''Audio Variant:''' In 1992, an 1988 ABS-CBN theme was heard, with the announcer saying "This is ABS-CBN, the most admired broadcasting network in Asia. In the Service of the Filipino, Worldwide."
'''Music/Sounds:''' TBA


'''Availability:''' TBA
'''Availability:''' Unknown.


===7th Logo (1991-1993?)===
===7th Logo (1991-1993?)===


'''Logo:''' TBA
'''Visuals:''' Unknown.


'''Technique:''' TBA
'''Technique:''' Unknown.


'''Music/Sounds:''' TBA
'''Audio:''' Unknown.


'''Availability:''' TBA
'''Availability:''' Unknown.


===8th Logo (1993-1994?)===
===8th Logo (1993-1994?)===
<gallery mode="packed" heights="200">

ABS-CBN (1993) (Credit - amls0616).jpg
</gallery>
{{YouTube|id=JjJ1tP3t2NU}}
{{YouTube|id=JjJ1tP3t2NU}}
'''Logo:''' A shot with multicolored animated plants is shown, while some blades of grass ascend from the ground. The grass forms into the feathers of a stylized sarimanok (a mythical bird of Maranao mythology). The sarimanok flies into a studio, turning to a blue human, to a rainbow human. The human transfers to a laser, sending the laser up to a radio tower to the high building of the ABS-CBN. It also sends the laser up to a satellite. The satellite draws rainbow lines and becomes a Sarimanok. the Sarimanok flies into a city to a Black-And-White SMPTE screen. We zoom out to Earth with the Philippine Islands near the United States. We zoom out to an eye of the Sarimanok, and flies down to water. The water splashes and shows three rings. We come across the ABS-CBN logo, horizontal, and the Sarimanok lands on the top on the logo.


'''Visuals:''' A shot with multicolored animated plants is shown, while some blades of grass ascend from the ground. The grass forms into the feathers of a stylized sarimanok (a mythical bird of Maranao mythology). The sarimanok flies into a studio, turning from a {{color|blue}} human to a rainbow human. The human then turns into an {{Color|orange|orange}} laser via an ABS-CBN camera. The laser then sends to a radio tower with a transmitter on top. The transmitter then sends the laser up into a satellite. The satellite draws rainbow lines and morphs into the same Sarimanok. The Sarimanok flies into a city to a black-and-white SMPTE screen, that becomes colour once the sarimanok enters the screen. The camera zooms out to Earth with the Philippine Islands. Zooming out to the eye of the Sarimanok, they fly down to the water. The water splashes and shows three rings. It transforms to the ABS-CBN logo, which zooms out to reveal that it's the horizontal version of the logo. and the Sarimanok lands on the top on the logo, this time with a fish in its mouth hanging in a rope.
'''Technique:''' TBA


'''Trivia:'''
'''Music/Sounds:''' An orchestra with the 6-note ABS-CBN jingle at the end.
* This ident won the Gold World Medal at the New York Festivals TV and Film Awards in 1994, outranking GMA Rainbow Satellite's 1992 ID that won the title prior.
* There is an animation error where the Philippines is located near the American continents.


'''Availability:''' Extinct.
'''Technique:''' CGI.


'''Audio:''' An orchestra with the 6-note ABS-CBN jingle at the end.
'''Legacy:''' There is an animation error where the Philippines is located near the American continents. Aside from that, it is a decent logo for its time. This is one of the most remembered idents of the network.


===9th Logo (1994)===
===9th Logo (1994)===
<gallery mode="packed" heights="200">
ABS-CBN (1994) (Credit - Videopolis).jpg
</gallery>


'''Logo:''' TBA
'''Visuals:''' Unknown.


'''Technique:''' TBA
'''Technique:''' Unknown.


'''Music/Sounds:''' TBA
'''Audio:''' Unknown.


'''Availability:''' TBA
'''Availability:''' Unknown.


===10th Logo (1994-1997?)===
===10th Logo (1994-1997?)===


'''Logo:''' This series of idents revolves around the ABS-CBN logo being integrated into different kinds of scenery.
'''Visuals:''' This series of idents revolves around the ABS-CBN logo being integrated into different kinds of scenery.

'''Technique:''' TBA


'''Variants:'''
'''Variants:'''
*Explosion: TBA
* Explosion: Unknown.
*Drawings: TBA
* Drawings: Unknown.
*Stadium: TBA
* Stadium: Unknown.
*Raindrops: TBA
* Raindrops: Unknown.
*Colored Clouds: TBA
* Colored Clouds: Unknown.
*White Clouds: TBA
* White Clouds: Unknown.
*Birds: TBA
* Birds: Unknown.
*Futuristic City: TBA
* Futuristic City: Unknown.
*Wooden House: TBA
* Wooden House: Unknown.
*Galaxy: TBA
* Galaxy: Unknown.
*Kaleidoscope: TBA
* Kaleidoscope: Unknown.
*Flying Lights: TBA
* Flying Lights: Unknown.
*Film Reel: TBA
* Film Reel: Unknown.
*Building Blocks: TBA
* Building Blocks: Unknown.
*Christmas Wreath: TBA
* Christmas Wreath: Unknown.
*Snowy Mountain: TBA
* Snowy Mountain: Unknown.
*Desert: TBA
* Desert: Unknown.
*Dark Clouds: TBA
* Dark Clouds: Unknown.
*Gold and Flames: TBA
* Gold and Flames: Unknown.
*Cave Drawings: TBA
* Cave Drawings: Unknown.
*Kiddieland: TBA
* Kiddieland: Unknown.
*Da Vinci Sketches: TBA
* Da Vinci Sketches: Unknown.
*Ball: TBA
* Ball: Unknown.
*Papers: TBA
* Papers: Unknown.
*Twister: TBA
* Twister: Unknown.
*Searchlights II: TBA
* Searchlights II: Unknown.


'''Music/Sounds:''' TBA
'''Technique:''' Unknown.


'''Availability:''' TBA
'''Audio:''' Unknown.

'''Availability:''' Unknown.


===11th Logo (1997-1998?)===
===11th Logo (1997-1998?)===


'''Logo:''' TBA
'''Visuals:''' Unknown.


'''Technique:''' TBA
'''Technique:''' Unknown.


'''Music/Sounds:''' TBA
'''Audio:''' Unknown.


'''Availability:''' TBA
'''Availability:''' Unknown.


===12th Logo (1998-1999?)===
===12th Logo (1998-1999?)===


'''Logo:''' TBA
'''Visuals:''' Unknown.


'''Technique:''' TBA
'''Technique:''' Unknown.


'''Music/Sounds:''' TBA
'''Audio:''' Unknown.


'''Availability:''' TBA
'''Availability:''' Unknown.


===13th Logo (1999-2000?)===
===13th Logo (1999-2000?)===
<gallery mode="packed" heights="200">
ABS-CBN (1999) (Credit - Videopolis).jpg
</gallery>
{{YouTube|id=MiUdr5Rv_TI}}


'''Logo:''' TBA
'''Visuals:''' Unknown.


'''Technique:''' TBA
'''Technique:''' CGI.


'''Music/Sounds:''' TBA
'''Audio:''' Unknown.


'''Availability:''' TBA
'''Availability:''' Unknown.


===14th Logo (2000-2001?)===
===14th Logo (2000-2001?)===
<gallery mode="packed" heights="200">
{{YouTube|id=z4bOp_8PrgA}}
ABS-CBN (2000) (Credit - Alicia Patio).jpg
'''Logo:'''
</gallery>
*Part 1: We see still images and video clips of important events in ABS-CBN's history (from the founding of the Bolinao Electronics Corporation in 1946 up to 2000), including footage of some of the network's various shows and news coverages and the logos of its major corporate assets. Then, on a black background, we zoom out to reveal a broadcast transmitter tower (representing the Millennium Transmitter) with the phrase "the '''most powerful''' this '''millennium'''" in white (the highlighted words are in a futuristic font and glow green when they appear) being displayed on-screen.
{{YouTube|id=z4bOp_8PrgA|id2=LQcLMXwATkc}}
*Part 2: On a black background with a "projected screen" that flashes various colors, some TV tube-like shapes, each with a white border and depicting a past corporate name or ident of the network (with a date below for the first, second, and fifth tubes), position themselves on the screen to surround a bigger TV tube that displays an ABS-CBN logo. After the camera zooms inside the bigger tube, the 1993 ABS-CBN logo is seen, first with the words "ABS" and "CBN" being shown, then the rest of the logo is shown as a blue lens flare goes through the logo in a northwest direction. The words "ABS" and "CBN" then morph into a sleeker design as a white translucent cube spins into place behind the words, then the other parts of the logo form into place with the white cube from earlier as the base. The word "ABS-CBN" then zooms out while spinning backwards, as a thin horizontal line and the phrase "In the Service of the Filipino" (both colored white) wipe leftwards and rightwards, respectively, and the logo shines.

'''Visuals:'''
* Part 1: Still images and video clips of important events in ABS-CBN's history (from the founding of the Bolinao Electronics Corporation in 1946 up to 2000) appear, including footage of some of the network's various shows and news coverages and the logos of its major corporate assets. Then, on a black background, the camera zooms out to reveal a broadcast transmitter tower (representing the Millennium Transmitter) with the phrase "the '''most powerful''' this '''millennium'''" in white (the highlighted words are in a futuristic font and glow {{color|green}} when they appear) being displayed on-screen.
* Part 2: On a black background with a "projected screen" that flashes various colors, some TV tube-like shapes, each with a white border and depicting a past corporate name or ident of the network (with a date below for the first, second, and fifth tubes), position themselves on the screen to surround a bigger TV tube that displays an ABS-CBN logo. After the camera zooms inside the bigger tube, the 1993 ABS-CBN logo is seen, first with the words "ABS" and "CBN" being shown, then the rest of the logo is shown as a {{color|blue}} lens flare goes through the logo in a northwest direction. The words "ABS" and "CBN" then morph into a sleeker design as a white translucent cube spins into place behind the words, then the other parts of the logo form into place with the white cube from earlier as the base. The word "ABS-CBN" then zooms out while spinning backwards, as a thin horizontal line and the phrase "In the Service of the Filipino" (both colored white) wipe leftwards and rightwards, respectively, and the logo shines.


'''Variant:''' A short version of this ident starts from the point where the TV tubes appear.
'''Variant:''' A short version of this ident starts from the point where the TV tubes appear.


'''Technique:''' TBA
'''Technique:''' Live-action montage and CGI.


'''Music/Sounds:''' A majestic fanfare (called "Millennium Overture") composed by Ryan Cayabyab that incorporates the network jingle.
'''Audio:''' A majestic fanfare (called "Millennium Overture") composed by Ryan Cayabyab that incorporates the network jingle.


'''Availability:''' Shown on ABS-CBN's TV stations during that time period.
'''Availability:'''


* Shown on ABS-CBN's TV stations during that time period.
===15th Logo (2001-2003, April 2004)===
* This was also used as a de-facto home video logo from 2000 until December 29, 2001.
{{Gallery

| mode=packed
===15th Logo (2001-2003)===
| height=200
<gallery mode="packed" heights="200">
| ABS-CBN (Night) (2001).png
ABS-CBN (Night) (2001).png
}}
</gallery>
{{YouTube|id=Ez-8YGPdajA}}
{{YouTube|id=Ez-8YGPdajA|id2=Z242IEYWLFU}}


'''Logo:''' This logo consists of two sections:
'''Visuals:''' This logo consists of two sections:
*Top and bottom thick borders: Both borders are colored white. On the top border, repeating instances of the word "ABS-CBN" (in a black sans-serif font and uppercase) scroll rightwards. On the bottom border, repeating instances of the phrase "In the service of the Filipino" (in the same formatting as the text on the top border but the words this time are separated by a middle dot) scroll leftwards.
* Top and bottom thick borders: Both borders are colored white. On the top border, repeating instances of the word "ABS-CBN" (in a black sans-serif font and uppercase) scroll rightwards. On the bottom border, repeating instances of the phrase "In the service of the Filipino" (in the same formatting as the text on the top border, but the words this time are separated by a middle dot) scroll leftwards.
*Main content: On a daytime sky, surrounded by the aforementioned borders, the colored rings of the ABS-CBN logo spin on their own axes. Then, the red and blue rings move away while another red ring and another blue ring merge with the green ring, with the camera moving the rings out of focus. The ABS-CBN logo then forms itself from the upper left side; as the logo finishes forming, a circular "aura" is repeatedly generated behind the logo, radiating outwards and even overlapping the borders.
* Main content: On a daytime sky, surrounded by the aforementioned borders, the colored rings of the ABS-CBN logo spin on their own axes. Then, the {{color|red}} and {{color|blue}} rings move away while another {{color|red}} ring and another {{color|blue}} ring merge with the {{color|green}} ring, with the camera moving the rings out of focus. The ABS-CBN logo then forms itself from the upper left side; as the logo finishes forming, a circular "aura" is repeatedly generated behind the logo, radiating outwards and even overlapping the borders.


'''Variants:'''
'''Variants:'''
*A night-time version of this ident has the sky in a gold color and the borders being dark blue (with the text inside the borders in white).
* A night-time version of this ident has the sky in a {{color|gold}} color and the borders being {{color|darkblue|dark blue}} (with the text inside the borders in white).
*The variant shown on The Filipino Channel has the top border text read "The Filipino Channel" instead of "ABS-CBN", and the bottom border text adds the word "Worldwide" (making the phrase "In the Service of the Filipino Worldwide").
* The variant shown on The Filipino Channel has the top border text read "The Filipino Channel" instead of "ABS-CBN", and the bottom border text adds the word "Worldwide" (making the phrase "In the Service of the Filipino Worldwide").


'''Technique:''' This animation was made by Clark Fairfield and Autonomy.
'''Technique:''' CGI by Clark Fairfield and Autonomy.


'''Music/Sounds:''' A orchestral fanfare which ends with a six-note jingle.
'''Audio:''' An orchestral fanfare which ends with a six-note jingle.


'''Availability:'''
'''Availability:'''
*Shown on ABS-CBN's TV stations during that time period.
* Shown on ABS-CBN's TV stations during that time period.
*This was also used as a de facto home video logo from December 30, 2001 until May 20, 2005.
* This was also used as a de-facto home video logo from December 30, 2001 until May 20, 2005.


===16th Logo (2003-April 2004)===
===16th Logo (2003-April 2004)===
<gallery mode="packed" heights="200">

ABS-CBN (2003) (Credit - lordofthevideo).jpg
ABS-CBN (2003) (Credit - Superkapamilya).jpg
</gallery>
{{YouTube|id=rqTPTKZ3MFY|id2=-VunY0GROPc}}
{{YouTube|id=rqTPTKZ3MFY|id2=-VunY0GROPc}}


'''Logo:'''
'''Visuals:'''
*Short version: We see the ABS-CBN logo's rings turning gold, followed by a broadcast transmitter tower which turns into a golden stick (similar to the original ABS-CBN logo). The rings and the stick then join together in a golden square on a blue background to form the ABS-CBN logo with the huge text "50 Years ABS-CBN Television" with the text "Since 1953" while a male announcer (Peter Musñgi, the main voice-over artist of the network starting from 1986) says the Tagalog sentence "Ito po ang ABS-CBN, limampung taon nang naglilingkod sa sambayanang Pilipino." (English: "This is ABS-CBN, serving the Filipino people for fifty years.") with red, green, and blue beams surrounding the anniversary logo.
* Short version: The ABS-CBN logo's rings turn {{color|gold}}, followed by a broadcast transmitter tower which turns into a {{color|gold|golden}} stick (similar to the original ABS-CBN logo). The rings and the stick then join together in a {{color|gold|golden}} square on a {{color|blue}} background to form the ABS-CBN logo with the huge text "50 Years ABS-CBN Television" with the text "Since 1953", while a male announcer (Peter Musñgi, the main voice-over artist of the network starting from 1986) says the Tagalog sentence "Ito po ang ABS-CBN, limangpu taon ng linlingkod sa sambayanang Pilipino." (English: "This is ABS-CBN, fifty years of service to the Filipino people.") with {{color|red}}, {{color|green}}, and {{color|blue}} beams surrounding the anniversary logo.
* Long version: We see a television screen with the year 1953 (which is the year when ABS-CBN started its TV broadcast operations) displayed on it, followed by pictures of the Quiapo Church, a kalesa, and the Manila City Hall. Then, the network's various milestones up to 1972 are shown, followed by the events of the imposition of Martial Law in 1972 and the first People Power Revolution in 1986. Then, we see footage of various shows broadcasted by the network from 1986 to 2003, followed by the streets of Metro Manila with a steel bridge similar to the one near the MRT-3 Guadalupe station, the Quezon City Memorial Circle, and the ABS-CBN Broadcasting Center with two of the company's helicopters flying in the background. Afterwards, we see the Broadcasting Center again, this time with a company van, followed by a flurry of years from 1953 to 2003 (in the Eurostile font) with a male announcer (again Peter Musñgi) saying the Tagalog sentence "Lumipas at magbago man ang panahon, sa isip, sa puso, at sa diwa ng Pilipino, iisa ang ibig sabihin ng telebisyon. ABS-CBN, limampung taon nang naglilingkod sa sambayanang Pilipino." (English: "As time may come and go, in the mind, heart, and in the spirit of the Filipino, there is only one meaning in television. ABS-CBN, serving the Filipino people for fifty years."). It shows the ABS-CBN 50th Anniversary logo with a searchlight and a slideshow of the history of the ABS-CBN, with the network's motto, "In the Service of the Filipino", shown below the anniversary logo.
* Long version: There is a television screen with the year 1953 (which is the year when ABS-CBN started its TV broadcast operations) displayed on it, followed by pictures of the Quiapo Church, a kalesa, and the Manila City Hall. Then, the network's various milestones up to 1972 are shown, followed by the events of the imposition of Martial Law in 1972 and the first People Power Revolution in 1986. Then, footage of various shows broadcasted by the network from 1986 to 2003 appears, followed by the streets of Metro Manila with a steel bridge similar to the one near the MRT-3 Guadalupe station, the Quezon City Memorial Circle, and the ABS-CBN Broadcasting Center with two of the company's helicopters flying in the background. Afterwards, the Broadcasting Center appears again, this time with a company van, followed by a flurry of years from 1953 to 2003 (in the Eurostile font) with a male announcer (again Peter Musñgi) saying the Tagalog sentence "Lumipas at ng bagong man ang panawan, sa isip at pananaw, sa puso, at diwa ng Pilipino, i-isa ang ihit sa bihit ng telebisyon, ABS-CBN, limangpu taon ng linlingkod sa sambayanang Pilipino." (English: "The new generation, in the mind and vision, in the heart, and spirit of the Filipino has passed, and the new one has been turned on television, ABS-CBN, fifty years of service to the Filipino people."). It shows the ABS-CBN 50th Anniversary logo with a searchlight and a slideshow of the history of the ABS-CBN, with the network's motto, "In the Service of the Filipino", shown below the anniversary logo.


'''Variants:''' TBA
'''Variants:''' Unknown.


'''Technique:''' TBA
'''Technique:''' CGI.


'''Music/Sounds:''' TBA
'''Audio:''' Unknown.


'''Availability:''' Shown on ABS-CBN's TV stations during that time period.
'''Availability:''' Shown on ABS-CBN's TV stations during that time period.


=== 17th Logo (2004-2014?)===
===17th Logo (April 2004-December 31, 2013)===
<gallery mode="packed" heights="200">
ABS-CBN (2004, 1) (Credit - Arra San Agustin).jpg
ABS-CBN (2004, 2) (Credit - Arra San Agustin).jpg
</gallery>
{{YouTube|id=fdtItjVZqHI|id2=u91DmS95ADI}}


'''Visuals:''' On a blue background full of ripples and streaks, the camera pans out of the rings in the ABS-CBN logo. The ABS-CBN wordmark rapidly settles into place as the rings flip into their original position. The vertical bar then settles into place. "In The Service of The Filipino Worldwide" wipes in below.
'''Logo:''' TBA


'''Technique:''' TBA
'''Technique:''' CGI.


'''Audio:''' A piano note, then the ABS-CBN jingle with a whoosh and a clang.
'''Music/Sounds:''' TBA


'''Availability:''' TBA
'''Availability:''' Seen as a station ID at that time.


===18th Logo (January 1, 2014-May 5, 2020) ===
===18th Logo (January 1, 2014-May 5, 2020)===
<gallery mode="packed" heights="200">
{{Gallery
ABS-CBN (2014).png
| mode=packed
</gallery>
| height=200
| ABS-CBN (2014).png
}}
{{YouTube|id=EtGompeUwDA}}
{{YouTube|id=EtGompeUwDA}}


'''Logo:''' On a white background, a black rectangle is drawn, which then flies upwards to a pixel grid above. As soon as the rectangle touches the grid, the pixels then fly across the screen; the scenery transitions into a galaxy-like space area, with {{color|red}}, {{color|green}}, and {{color|blue}} cubes flying around the sun. The scene then cuts to a different camera angle, where a set of {{color|red|R}}{{color|green|G}}{{color|blue|B}} half-rings radiate across the scene and a glass ring materializes around the cubes. Several more glass segments form and merge into two more rings and a rectangle as the glass segments begin to take on the colors of the ABS-CBN logo. The scene then cuts to another angle shot, showing the completed logo rotating to the center of the screen and becoming flat while several small glass segments break away from the logo and the background changes back to white. Once the logo has settled to the center, another set of RGB half-rings then draw from the right and disappear. The text "ABS-CBN" (now in a modified version of the 2000 logo font) then fades in letter-by-letter below the logo, along with the slogan "In the Service of the Filipino Worldwide". Finally, the KBP logo appears in the center.
'''Visuals:''' On a white background, a black rectangle is drawn, which then flies upwards to a pixel grid above. As soon as the rectangle touches the grid, the pixels then fly across the screen; the scenery transitions into a galaxy-like space area, with {{color|red}}, {{color|green}}, and {{color|blue}} cubes flying around the sun. The scene then cuts to a different camera angle, where a set of {{color|red|R}}{{color|green|G}}{{color|blue|B}} half-rings radiate across the scene and a glass ring materializes around the cubes. Several more glass segments form and merge into two more rings and a rectangle as the glass segments begin to take on the colors of the ABS-CBN logo. The scene then cuts to another angle shot, showing the completed logo rotating to the center of the screen and becoming flat while several small glass segments break away from the logo and the background changes back to white. Once the logo has settled to the center, another set of RGB half-rings then draw from the right and disappear. The text "ABS-CBN" (now in a modified version of the 2000 logo font) then fades in letter-by-letter below the logo, along with the slogan "In the Service of the Filipino Worldwide". Finally, the KBP logo appears in the center.


'''Technique:''' CGI animation by Alfie Landayan and Olivr Palr, created with Maxon Cinema 4D and Adobe After Effects.
'''Technique:''' CGI by Alfie Landayan and Olivr Palr, created with Maxon Cinema 4D and Adobe After Effects.


'''Music/Sounds:''' Same as the 15th logo, but slightly extended and added whooshes for the first half-rings set. When the logo is formed, Peter Musngi (the current announcer for ABS-CBN) says "ABS-CBN, in the service of the Filipino worldwide".
'''Audio:''' Same as the 15th logo, but slightly extended and added whooshes for the first half-rings set. When the logo is formed, Peter Musngi (the current announcer for ABS-CBN) says "ABS-CBN, in the service of the Filipino worldwide".


'''Availability:''' Was used as a station ID during 2014.
'''Availability:''' Was used as a station ID during 2014.


==External links==
==External links==
*[https://www.abs-cbn.com Official website]
* [https://www.abs-cbn.com Official website]
*[[w:ABS-CBN|ABS-CBN]] on Wikipedia
* [[w:ABS-CBN|ABS-CBN]] on Wikipedia


{{Chronology|[[Banahaw Broadcasting Corporation]]|[[Kapamilya Channel]]}}
[[Category:Station IDs]]
[[Category:Philippines]]
[[Category:Filipino television idents]]
[[Category:Filipino station IDs]]
[[Category:Television idents]]
[[Category:Philippines]]
[[Category:ABS-CBN]]
[[Category:ABS-CBN]]
[[Category:Logos made by Computer Image Corporation]]
[[Category:Logos made by Autonomy]]
[[Category:Logos with music by Ryan Cayabyab]]

Latest revision as of 11:58, 2 June 2024



Background

ABS-CBN is a television network in the Philippines and also a major media and entertainment conglomerate. It was founded in its current form in July 1986, when the Banahaw Broadcasting Corporation ceased its operations and its assets were returned to the previously shut-down network. Relaunched as "The Star Network" on September 14, 1986, a few months after the People Power Revolution, it even kept its DWWX-TV callsign for the Metro Manila TV station.

On May 5, 2020, the National Telecommunications Commission issued a cease-and-desist order to temporarily stop the network's broadcast, including its radio stations, MOR 101.9 and DZMM TeleRadyo. Following this, ABS-CBN's programming began airing on Kapamilya Channel, alongside A2Z (a joint venture with ZOE Broadcasting Company) on analog transmission. On October 6, 2022, the company signed a deal with Warner Bros. Discovery to distribute some of their programming overseas.



1st Logo (September 14-November 30, 1986)


Visuals: The words "Watch Us Do It Again!" appears on screen before being replaced by a teal-colored number 2.

Technique: Live-action and cel animation.

Audio: A chorus saying "Watch us do it again!" When the 2 appears the chorus says "2!" An announcer speaking Tagalog is also heard.

Legacy: The video footage was thought to be lost, but was eventually re-discovered. It shows the long-awaited return of ABS-CBN after the Martial law.

2nd Logo (December 1, 1986-February 28, 1987)


Visuals: Unknown.

Technique: Unknown.

Audio: Unknown.

Availability: Unknown.

3rd Logo (March 1, 1987-1989)


Visuals: In a space background with moving grids, the ABS-CBN corporate logo flies into the center, along with the stylized 2 with a rhomboidal star, and the slogan flies into the screen saying "The Star Network".

Technique: 2D computerized effects.

Audio: A bombastic fanfare, with Peter Musñgi's voice saying "This is ABS-CBN. You're on channel 2, DWWX-TV in Metro Manila, The Star Network." A popular version, which is often used in their anniversary logos at the time, is a dreamy fanfare along with the ABS-CBN theme in the end.


4th Logo (1988-1991)


Visuals: On a cyan background, a light green Philippine map is seen flying towards the screen. Once it fully zooms in, it cuts into a black background with 3D rings, flips around the center of the screen along with a box with a transmitter, until it stops at the middle, one by one. Then, the 3D letters "ABS" and "CBN" fly into their positions, revealing the whole logo, then it flips out to reveal three golden number 2's forming a bigger stylized "2". A shine traces, and colors the stylized "2" and a rhomboidal star zooms in at the tip of the "2".

Technique: CGI.

Audio: A repeating 6-note synth ditty plays throughout the first half of the logo, with a synth horn fanfare segueing into a more majestic orchestral theme playing afterwards.

Availability:

  • The only footage of this ident is seen on the 3rd PMPC Star Awards, which disappointingly, is in a very poor recording, with no color whatsoever.
  • The final few seconds of the animation was reused in their sign-off and the other fragment was found in a Palibhasa, Lalake promo from 1988.

Legacy: This ident, along with the other main television network idents were found on the same video, but only two of them (PTV-4, RPN-9) are found in full-color and high-quality recordings. The other two (ABS-CBN and GMA) also have high-quality recordings, but no full-color footage. Links here and here.

5th Logo (1989)


Visuals: On a black background, the word "Presenting...." fades in at the top, then "The World's First Ever Jingle Sung By A Thousand Voices." fades in at the bottom. Then, the screen fades into a large crowd singing the jingle while the camera is zooming out to reveal even more people. The crowd starts clapping after the jingle, then the ABS-CBN wordmark in 3D zooms out from the bottom of the screen, with a white ring rolling over the wordmark before splitting into three. The rings later change into their corresponding colors (red, green, and blue), when two metal lines slide over and under the rings. The square, along with the wordmark, slides into the center to form the logo. After the animation, the sentence "THE PHILIPPINES' LARGEST NETWORK" fades in.

Technique: Live-action and CGI.

Audio: The crowd singing the jingle "ABS-CBN, The Philippines' Largest Network", and the clapping at the end, with the ABS-CBN theme playing at the end.

6th Logo (1989-1992)


Visuals: On a black background with white stars shining, there is a white square outline with a transmitter. Three red, green, and blue rings move to form the 1986 ABS-CBN logo without the letters. The letters "ABS" and "CBN" move together in top and bottom of the logo, then the logo moves up to reveal the slogan "In the Service of the Filipino" in a script font below the ABS-CBN logo, and the camera zooms out to reveal the background message.

Later Variant: In 1992, the slogan reads "In the Service of the Filipino Worldwide".

Special Message Variants: The finished ident zooms out to the lower right (and gains a white border), uncovering a special message.

  • 1989: On a lavender-navy blue gradient background are the words "Be clean in everything you do." in a white Futura-like font in uppercase.
  • 1992: On a background resembling many green leaves are the words "Borrowing trouble from the future does not deplete the supply." in a white Century Gothic-like font in uppercase. To the left of the ABS-CBN ident is the logo of the Kapisanan ng mga Brodkaster ng Pilipinas (KBP, which means "Association of Philippine Broadcasters" in English) in white, but without the "KBP" lettering. Below that are the stacked words "KBP MEMBER" (indicating ABS-CBN's membership in that broadcasting association) in a white sans-serif font in uppercase.

Technique: CGI.

Audio: A horn fanfare, with the announcer saying "This is ABS-CBN, a Nationwide Satellite Broadcast. In the Service of the Filipino."

Audio Variant: In 1992, an 1988 ABS-CBN theme was heard, with the announcer saying "This is ABS-CBN, the most admired broadcasting network in Asia. In the Service of the Filipino, Worldwide."

Availability: Unknown.

7th Logo (1991-1993?)

Visuals: Unknown.

Technique: Unknown.

Audio: Unknown.

Availability: Unknown.

8th Logo (1993-1994?)


Visuals: A shot with multicolored animated plants is shown, while some blades of grass ascend from the ground. The grass forms into the feathers of a stylized sarimanok (a mythical bird of Maranao mythology). The sarimanok flies into a studio, turning from a blue human to a rainbow human. The human then turns into an orange laser via an ABS-CBN camera. The laser then sends to a radio tower with a transmitter on top. The transmitter then sends the laser up into a satellite. The satellite draws rainbow lines and morphs into the same Sarimanok. The Sarimanok flies into a city to a black-and-white SMPTE screen, that becomes colour once the sarimanok enters the screen. The camera zooms out to Earth with the Philippine Islands. Zooming out to the eye of the Sarimanok, they fly down to the water. The water splashes and shows three rings. It transforms to the ABS-CBN logo, which zooms out to reveal that it's the horizontal version of the logo. and the Sarimanok lands on the top on the logo, this time with a fish in its mouth hanging in a rope.

Trivia:

  • This ident won the Gold World Medal at the New York Festivals TV and Film Awards in 1994, outranking GMA Rainbow Satellite's 1992 ID that won the title prior.
  • There is an animation error where the Philippines is located near the American continents.

Technique: CGI.

Audio: An orchestra with the 6-note ABS-CBN jingle at the end.

9th Logo (1994)

Visuals: Unknown.

Technique: Unknown.

Audio: Unknown.

Availability: Unknown.

10th Logo (1994-1997?)

Visuals: This series of idents revolves around the ABS-CBN logo being integrated into different kinds of scenery.

Variants:

  • Explosion: Unknown.
  • Drawings: Unknown.
  • Stadium: Unknown.
  • Raindrops: Unknown.
  • Colored Clouds: Unknown.
  • White Clouds: Unknown.
  • Birds: Unknown.
  • Futuristic City: Unknown.
  • Wooden House: Unknown.
  • Galaxy: Unknown.
  • Kaleidoscope: Unknown.
  • Flying Lights: Unknown.
  • Film Reel: Unknown.
  • Building Blocks: Unknown.
  • Christmas Wreath: Unknown.
  • Snowy Mountain: Unknown.
  • Desert: Unknown.
  • Dark Clouds: Unknown.
  • Gold and Flames: Unknown.
  • Cave Drawings: Unknown.
  • Kiddieland: Unknown.
  • Da Vinci Sketches: Unknown.
  • Ball: Unknown.
  • Papers: Unknown.
  • Twister: Unknown.
  • Searchlights II: Unknown.

Technique: Unknown.

Audio: Unknown.

Availability: Unknown.

11th Logo (1997-1998?)

Visuals: Unknown.

Technique: Unknown.

Audio: Unknown.

Availability: Unknown.

12th Logo (1998-1999?)

Visuals: Unknown.

Technique: Unknown.

Audio: Unknown.

Availability: Unknown.

13th Logo (1999-2000?)


Visuals: Unknown.

Technique: CGI.

Audio: Unknown.

Availability: Unknown.

14th Logo (2000-2001?)


Visuals:

  • Part 1: Still images and video clips of important events in ABS-CBN's history (from the founding of the Bolinao Electronics Corporation in 1946 up to 2000) appear, including footage of some of the network's various shows and news coverages and the logos of its major corporate assets. Then, on a black background, the camera zooms out to reveal a broadcast transmitter tower (representing the Millennium Transmitter) with the phrase "the most powerful this millennium" in white (the highlighted words are in a futuristic font and glow green when they appear) being displayed on-screen.
  • Part 2: On a black background with a "projected screen" that flashes various colors, some TV tube-like shapes, each with a white border and depicting a past corporate name or ident of the network (with a date below for the first, second, and fifth tubes), position themselves on the screen to surround a bigger TV tube that displays an ABS-CBN logo. After the camera zooms inside the bigger tube, the 1993 ABS-CBN logo is seen, first with the words "ABS" and "CBN" being shown, then the rest of the logo is shown as a blue lens flare goes through the logo in a northwest direction. The words "ABS" and "CBN" then morph into a sleeker design as a white translucent cube spins into place behind the words, then the other parts of the logo form into place with the white cube from earlier as the base. The word "ABS-CBN" then zooms out while spinning backwards, as a thin horizontal line and the phrase "In the Service of the Filipino" (both colored white) wipe leftwards and rightwards, respectively, and the logo shines.

Variant: A short version of this ident starts from the point where the TV tubes appear.

Technique: Live-action montage and CGI.

Audio: A majestic fanfare (called "Millennium Overture") composed by Ryan Cayabyab that incorporates the network jingle.

Availability:

  • Shown on ABS-CBN's TV stations during that time period.
  • This was also used as a de-facto home video logo from 2000 until December 29, 2001.

15th Logo (2001-2003)


Visuals: This logo consists of two sections:

  • Top and bottom thick borders: Both borders are colored white. On the top border, repeating instances of the word "ABS-CBN" (in a black sans-serif font and uppercase) scroll rightwards. On the bottom border, repeating instances of the phrase "In the service of the Filipino" (in the same formatting as the text on the top border, but the words this time are separated by a middle dot) scroll leftwards.
  • Main content: On a daytime sky, surrounded by the aforementioned borders, the colored rings of the ABS-CBN logo spin on their own axes. Then, the red and blue rings move away while another red ring and another blue ring merge with the green ring, with the camera moving the rings out of focus. The ABS-CBN logo then forms itself from the upper left side; as the logo finishes forming, a circular "aura" is repeatedly generated behind the logo, radiating outwards and even overlapping the borders.

Variants:

  • A night-time version of this ident has the sky in a gold color and the borders being dark blue (with the text inside the borders in white).
  • The variant shown on The Filipino Channel has the top border text read "The Filipino Channel" instead of "ABS-CBN", and the bottom border text adds the word "Worldwide" (making the phrase "In the Service of the Filipino Worldwide").

Technique: CGI by Clark Fairfield and Autonomy.

Audio: An orchestral fanfare which ends with a six-note jingle.

Availability:

  • Shown on ABS-CBN's TV stations during that time period.
  • This was also used as a de-facto home video logo from December 30, 2001 until May 20, 2005.

16th Logo (2003-April 2004)


Visuals:

  • Short version: The ABS-CBN logo's rings turn gold, followed by a broadcast transmitter tower which turns into a golden stick (similar to the original ABS-CBN logo). The rings and the stick then join together in a golden square on a blue background to form the ABS-CBN logo with the huge text "50 Years ABS-CBN Television" with the text "Since 1953", while a male announcer (Peter Musñgi, the main voice-over artist of the network starting from 1986) says the Tagalog sentence "Ito po ang ABS-CBN, limangpu taon ng linlingkod sa sambayanang Pilipino." (English: "This is ABS-CBN, fifty years of service to the Filipino people.") with red, green, and blue beams surrounding the anniversary logo.
  • Long version: There is a television screen with the year 1953 (which is the year when ABS-CBN started its TV broadcast operations) displayed on it, followed by pictures of the Quiapo Church, a kalesa, and the Manila City Hall. Then, the network's various milestones up to 1972 are shown, followed by the events of the imposition of Martial Law in 1972 and the first People Power Revolution in 1986. Then, footage of various shows broadcasted by the network from 1986 to 2003 appears, followed by the streets of Metro Manila with a steel bridge similar to the one near the MRT-3 Guadalupe station, the Quezon City Memorial Circle, and the ABS-CBN Broadcasting Center with two of the company's helicopters flying in the background. Afterwards, the Broadcasting Center appears again, this time with a company van, followed by a flurry of years from 1953 to 2003 (in the Eurostile font) with a male announcer (again Peter Musñgi) saying the Tagalog sentence "Lumipas at ng bagong man ang panawan, sa isip at pananaw, sa puso, at diwa ng Pilipino, i-isa ang ihit sa bihit ng telebisyon, ABS-CBN, limangpu taon ng linlingkod sa sambayanang Pilipino." (English: "The new generation, in the mind and vision, in the heart, and spirit of the Filipino has passed, and the new one has been turned on television, ABS-CBN, fifty years of service to the Filipino people."). It shows the ABS-CBN 50th Anniversary logo with a searchlight and a slideshow of the history of the ABS-CBN, with the network's motto, "In the Service of the Filipino", shown below the anniversary logo.

Variants: Unknown.

Technique: CGI.

Audio: Unknown.

Availability: Shown on ABS-CBN's TV stations during that time period.

17th Logo (April 2004-December 31, 2013)


Visuals: On a blue background full of ripples and streaks, the camera pans out of the rings in the ABS-CBN logo. The ABS-CBN wordmark rapidly settles into place as the rings flip into their original position. The vertical bar then settles into place. "In The Service of The Filipino Worldwide" wipes in below.

Technique: CGI.

Audio: A piano note, then the ABS-CBN jingle with a whoosh and a clang.

Availability: Seen as a station ID at that time.

18th Logo (January 1, 2014-May 5, 2020)


Visuals: On a white background, a black rectangle is drawn, which then flies upwards to a pixel grid above. As soon as the rectangle touches the grid, the pixels then fly across the screen; the scenery transitions into a galaxy-like space area, with red, green, and blue cubes flying around the sun. The scene then cuts to a different camera angle, where a set of RGB half-rings radiate across the scene and a glass ring materializes around the cubes. Several more glass segments form and merge into two more rings and a rectangle as the glass segments begin to take on the colors of the ABS-CBN logo. The scene then cuts to another angle shot, showing the completed logo rotating to the center of the screen and becoming flat while several small glass segments break away from the logo and the background changes back to white. Once the logo has settled to the center, another set of RGB half-rings then draw from the right and disappear. The text "ABS-CBN" (now in a modified version of the 2000 logo font) then fades in letter-by-letter below the logo, along with the slogan "In the Service of the Filipino Worldwide". Finally, the KBP logo appears in the center.

Technique: CGI by Alfie Landayan and Olivr Palr, created with Maxon Cinema 4D and Adobe After Effects.

Audio: Same as the 15th logo, but slightly extended and added whooshes for the first half-rings set. When the logo is formed, Peter Musngi (the current announcer for ABS-CBN) says "ABS-CBN, in the service of the Filipino worldwide".

Availability: Was used as a station ID during 2014.

External links

Banahaw Broadcasting Corporation
ABS-CBN
Kapamilya Channel
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