Deluxe Digital Studios

Background

Deluxe Digital Studios is a DVD and Blu-ray authoring company established in the early 2000s via the acquisition of Ritek Digital Studios. Deluxe itself is a subsidiary of Deluxe Entertainment Services Inc., an American mass media company founded in 1915 by William Fox (founder of Fox Film, a predecessor to 20th Century Fox).

Contents

1st Logo (October 22, 2002-May 17, 2005)	2nd Logo (May 17, 2005-October 17, 2006)	3rd Logo (September 5, 2006-March 8, 2016)	4th Logo (March 15, 2016-)	5th Logo (August 9, 2016-)

1st Logo (October 22, 2002-May 17, 2005)

Fullscreen
Widescreen
Still

Visuals: On a black/white gradient background, a red globe zooms out while rotating. Then, it becomes solid as the word "deluxe" fades on it (forming the Deluxe Corporation logo). "digital" flies out from the circle letter-by-letter, as the texts "design", "compression", "authoring", and "production services", in white, appear under "STUDIOS", which appears letter-by-letter under "ital". The Deluxe logo then flashes, and "A DIVISION OF DELUXE GLOBAL MEDIA SERVICES LLC" fades in.

Variants:

A widescreen version exists, which appears on widescreen releases of certain DVDs from the period.
A still version without the changing text exists, which is seen on the 2002 DVD of The Money Pit and the 2003 DVD releases of The Best Little Whorehouse in Texas, The Dream Team, Babe, Empire, The Truth About Charlie, The Pianist, Blue Crush, Far from Heaven, Jaws: The Revenge, The Meaning of Life, The Grinch Grinches the Cat in the Hat, Green Eggs and Ham, the John Hughes High School Reunion Collection DVD set (which included Sixteen Candles, The Breakfast Club and Weird Science), Midnight Run, Ed (1996), the 2003 re-releases of The Land Before Time V: The Mysterious Island and The Land Before Time VI: The Secret of Saurus Rock, and the Double Secret Probation Edition DVD of National Lampoon's Animal House.

Technique: The globe moving, the letters appearing.

Audio: A synth drone is heard all throughout the logo. When the letters appear, several whooshes and beeps are heard, and a boom is heard at the end. None for the still version.

Availability: The animated version is fairly common, but the still version is rare. Sometimes paired with the Macrovision logo for Universal DVDs.

Seen at the end of Universal releases from late 2002 to early 2005, such as 2 Fast 2 Furious, The Cat in the Hat (2003), the 2003 DVDs of Casper and The Land Before Time, the Tricked Out Edition of The Fast and the Furious, the 2002 20th Anniversary Edition DVD of E.T. The Extra Terrestrial, Hulk, the first two Bourne movies, Scarface: 20th Anniversary Edition, the first two seasons of Monk, the first season of Sitting Ducks, Dazed and Confused, The Legacy, Schindler's List, Back to the Future: The Complete Trilogy, An American Tail, Santa vs. the Snowman, Bruce Almighty, Johnny English, The Rundown, American Wedding, Along Came Polly, About a Boy, Peter Pan (2003), Love Actually, Thunderbirds (2004), Shaun of the Dead, Sssssss, Dawn of the Dead (2004), Van Helsing, Ned Kelly, Connie & Carla, Seabiscuit, Two Brothers, The Chronicles of Riddick, Eternal Sunshine of the Spotless Mind, Friday Night Lights, Wimbledon, and Vanity Fair.
It was also seen at the end of 20th Century Fox DVDs from late 2004 to mid 2005, such as Taxi (2004), DodgeBall: A True Underdog Story, Fat Albert, Alien vs. Predator, Flight of the Phoenix (2004), Napoleon Dynamite, I, Robot, Elektra, The Sandlot 2, The Clearing, First Daughter, The Simpsons Christmas 2, seasons three and four of King of the Hill, the Star Wars: Ewok Adventures Double Feature, Family Guy: Freakin' Sweet Collection, Paparazzi, Class Action, Sideways, Kinsey, and Francis of Assisi.
It was also seen at the end of MGM releases, such as Absolute Beginners, Evelyn, Breakin' 2: Electric Boogaloo, It's My Party, The Last American Virgin, National Lampoon's Dorm Daze, Bulletproof Monk, Barbershop 2: Back in Business, Sleepover, Saved!, Soul Plane, Get Shorty: Collector's Edition, Kart Racer, Of Mice and Men, as well as the 2005 DVDs of The Graduate, and Raging Bull.
It was also seen at the end of some Lions Gate Home Entertainment releases, such as Saw, The Punisher (2004), the Ultimate Editions of the first three Rambo movies, the Special Editions of Red Heat and Universal Soldier, as well as Dragons: Fire & Ice.
It also appeared on the Artisan Entertainment Special Edition of The Running Man.
It also appeared on some HBO Video releases, such as the first season of Entourage.

2nd Logo (May 17, 2005-October 17, 2006)

Fullscreen
Fullscreen with byline
Widescreen

Visuals: An iris-in effect brings forth a red/black background with a grid and a continuously scrolling filmstrip that transforms into 1/0 binary codes after reaching the center. The Deluxe Digital Studios logo from before flies faintly from left to right over the background. Then, a transparent square flashes in, where the Deluxe circle zooms out and "digital" and "STUDIOS" slide in from left and right, respectively. The texts "DESIGN", "COMPRESSION", and "AUTHORING" appear above the square, fading in word-by-word while they slowly space out, before ending with "PRODUCTION SERVICES". The codes and text continue to move as the logo fades out.

Variant: On early Universal DVDs with this logo, it is in a crimson red color, and below reads "A DIVISION OF DELUXE LABORATORIES" with a red glow. This variant appeared on October Sky: Special Edition, Ray, Meet the Fockers, The Motorcycle Diaries, David Lynch's Dune, and Assault on Precinct 13 (2005). This variant is extremely rare.

Technique: The binary text scrolling, the flash, the (changing) text fading.

Audio: A sound that sounds like air blowing, then a loud whoosh sound when the square flashes.

Availability: Uncommon, as this logo was only used for nearly two years.

It was seen at the end of 2005-2006 Universal DVDs such as White Noise, Kicking and Screaming, The Producers (2005), King Kong (2005), Pride and Prejudice (2005), Jarhead, The Wedding Date, The Interpreter, The Constant Gardener, Prime, The Last Time I Committed Suicide, Munich, In Good Company, Doom, Land of the Dead, The 40-Year-Old Virgin, Inside Man, Brick, Cinderella Man, The Skeleton Key, American Dreamz, Nanny McPhee, Unleashed, The Constant Gardener, Brokeback Mountain, First Descent, Little Miss Marker (1980), More American Graffiti, the first two seasons of House M.D., The Office: Season One, Bring It On: All or Nothing, The Wizard, the 2006 DVDs of The Return of the Pink Panther, Marnie and Backdraft, as well as the 2005 DVDs of Jaws, The Sting, Dune (1984), E.T. the Extra-Terrestrial, The Big Lebowski, The Frighteners, The Blues Brothers and Vertigo.
It was also used on 2005-2006 DVDs from 20th Century Fox, such as Fever Pitch, Robots, The Cabinet of Caligari, Because of Winn-Dixie, Ice Age: Super Cool Edition, 9 to 5: The Sexist, Egotistical, Lying, Hypocritical Bigot Edition, seasons six and seven of The Simpsons, Melinda and Melinda, King of the Hill: The Complete Fifth Season, volume three of Family Guy, Night Watch, Fantastic Four (2005), Transporter 2, Kingdom of Heaven, End of the Spear, Mr. and Mrs. Smith, The Ringer, Walk the Line, Aquamarine, Stewie Griffin: The Untold Story, Futurama: Monster Robot Maniac Fun Collection, Buffy the Vampire Slayer: Spike: Love is Hell, Just My Luck, 24: The Complete Fourth Season, Pet Alien: Spaced Out, season nine of M*A*S*H, Thank You for Smoking, Like Mike 2: Streetball, In Her Shoes, the 2006 Special Editions of Young Frankenstein, The Proud Ones, Butch Cassidy and the Sundance Kid, The Towering Inferno, The Longest Day and The Poseidon Adventure, and the 2-Disc Collector's Edition DVDs of The Fly (1986) and The Fly II, as well as some Goosebumps DVDs.
It made an appearance on MGM releases from mid-2005, such as The Ballad of Jack and Rose, and Beauty Shop.
It also appears on the Lionsgate releases of Saw: Uncut Edition, High Tension, The Barbie Diaries and Arthur's Missing Pal.
It even appears on some HBO Video releases from 2005 to 2006, such as Out of Season.
It also appears on some New Line Home Entertainment releases, such as Domino and Take the Lead.

3rd Logo (September 5, 2006-March 8, 2016)

Fullscreen
Widescreen

Visuals: On a white paper-like background, the Deluxe Digital Studios logo sketches itself in at a bottom angle, before angling itself upward as it zooms out to the center. To the tune of the logo music, the Deluxe logo faintly flashes as all the normal colors begin painting in. With the background now bright silver, the Deluxe circle becomes shiny as a duplicate of the text on it shoots out letter-by-letter. The Deluxe circle flashes again as its color "inflates" inside, while the entire logo then raises to fully render in CGI. At the same time, the background becomes a darker silver metal flooring, with a large blue spotlight shining on the Deluxe logo. The logo's shadow moves from right to left as the flooring shines on top from the opposite.

Variants:

On the pan and scan version seen on full-screen only DVDs, the logo starts at the left side and when it angles, it pans until it's centered.
On Blu-ray and HD-DVD releases, the logo cuts to black instead of fading out.

Technique: Very good CGI, blending both CGI and 2D animation to astonishing results.

Audio: A piano theme that builds up to a majestic climax and ends with a held-out synth drone and a faint "hiss" with the shine.

Availability: Very common.

It was seen at the end of 2006-2016 Universal Studios Home Entertainment DVDs and Blu-rays, as well as 20th Century Fox DVDs/Blu-rays until mid-2009 as well as Summit Entertainment releases from 2008-2011.
It does not appear on the original release of Barbie and the 12 Dancing Princesses, but subsequent Barbie titles from this timeframe do have it. Fox DVDs and Blu-rays since 2009 no longer have this logo, with the introduction of the region-specific warning screen.
It was seen at the end of a lot of Universal DVDs and Blu-rays from late 2006 to early 2016, such as United 93 (on which it first appeared), Flower Drum Song, The Black Dahlia, all seasons of Heroes, Hollywoodland, Scoop, The Land Before Time XII: The Great Day of the Flyers, Opus n' Bill in a Wish for Wings, Breach, Hot Fuzz, The World's End, Because I Said So, Children of Men, Evan Almighty, The Break-Up, Coraline, ParaNorman, The Boxtrolls, Dallas Buyers Club, Larry Crowne, Sanctum, Cowboys & Aliens, The Kids Are All Right, Man of the Year, Charlie Wilson's War, I Now Pronounce You Chuck & Larry, the first three Curious George movies, several DVDs of the Curious George TV series, The Pirates Who Don't Do Anything: A VeggieTales Movie, the 20th anniversary edition of Harry and the Hendersons, Leap Year, Land of the Lost (2009), Couples Retreat, Drag Me to Hell, The Wolfman (2010), Robin Hood (2010), Scott Pilgrim vs. the World, Georgia Rule, The Bourne Ultimatum, The Bourne Legacy, Balls of Fury, American Gangster, Eastern Promises, Man of the Year, Elizabeth: The Golden Age, Mamma Mia!, The Mummy: Tomb of the Dragon Emperor, Burn After Reading, Public Enemies, Mr. Bean's Holiday, Lust, Caution, Wanted, Cirque du Freak: The Vampire's Assistant, 9 (2009), The Last House on the Left (2009), It's Complicated, A Perfect Getaway, Duplicity, Green Zone, Johnny English Reborn, The Grey, Larry Crowne, Battleship, Side Effects, a re-release of It's a Very Merry Muppet Christmas Movie, Beethoven's Big Break, Killer Elite, Snow White and the Huntsman, Safe House, the first two Purge movies, Dracula Untold, The Incredible Hulk, Hellboy II: The Golden Army, Bruno, Frost/Nixon, Hanna, Dream House, Tower Heist, Little Fockers, The Strangers, The Little Engine That Could, Ride Along, Hop, Bridesmaids, both Ted movies, the first two Despicable Me movies, Minions, Lego: The Adventures of Clutch Powers, The Lorax (2012), Big Miracle, About Time, Dumb and Dumber To, 2 Guns, Riddick, Rush (2013), The Nut Job, Ouija, Silent Hill: Revelation, Homefront, Lone Survivor, Jurassic World, the Fast & Furious sequels from Tokyo Drift up to Furious 7, Fifty Shades of Grey, The Gunman, Lucy (2014), House M.D.: Season Four, The Office: Season Three, both seasons of Lipstick Jungle, Non-Stop, Milk, Oblivion, R.I.P.D., As Above, So Below, Unbroken, Kill the Messenger, Blackhat, Seventh Son, a re-issue of How the Grinch Stole Christmas (2000), the Deluxe Edition of The Mummy Returns, the 30th anniversary edition of E.T. the Extra-Terrestrial, and the first two Pitch Perfect movies, as well as pre-2016 Blu-ray/multi-film set DVD reissues of older Universal products. The final releases to have this logo are Everest, Crimson Peak, Steve Jobs, My All American, and The Danish Girl.
Not all early to-mid 2010s Universal releases at the time will have this logo, as it will replace it for the Sony DADC logo or a different authoring logo.
It was also seen at the end of 2006-2009 20th Century Fox/MGM releases such as Garfield and Friends: A Cat and His Nerd, How I Met Your Mother: The Complete First Season, Reba: Season Five, Night at the Museum, Ice Age 2: The Meltdown, X-Men: The Last Stand, Garfield: A Tale of Two Kitties, Everyone's Hero, 28 Weeks Later, Flyboys, Eragon, Day Watch, Little Miss Sunshine, I Think I Love My Wife, Juno, Firehouse Dog, Alvin and the Chipmunks (2007), The Hills Have Eyes 2, Borat, An Affair to Remember: 50th Anniversary Edition, The Secret Life of Bees, Live Free or Die Hard, Fantastic Four: Rise of the Silver Surfer, Aliens vs. Predator: Requiem, Space Chimps, Futurama: Bender's Big Score, Seth MacFarlane's Cavalcade of Cartoon Comedy, X-Men Origins: Wolverine, Miracle on 34th Street (1947), The Omen (2006), Mirrors, Jumper, That Thing You Do!: Tom Hanks' Extended Cut, The Simpsons Movie, Lions for Lambs, Valkyrie, Igor, The Onion Movie, Home Alone: Family Fun Edition, Deception, Nim's Island, Dr. Dolittle: Million Dollar Mutts, Death at a Funeral (2007), Taken, Bride Wars, The Pink Panther 2, Eight Men Out: 20th Anniversary Edition, Meet the Spartans, Man of the West, The Pink Panther: A Pink Christmas, Quantum of Solace, Slumdog Millionaire, The Day the Earth Stood Still (2008), and Horton Hears a Who! as well as the 2007 DVDs of The Fabulous Baker Boys, The Care Bears Movie and Back to School.
It also appeared at the end of Summit Entertainment self-distributed titles from 2008-2011, such the first three Twilight movies, Fly Me to the Moon, Push, Knowing, Astro Boy (2009), Letters to Juliet, Drive Angry, Source Code, and 50/50.
It also appeared on the Lionsgate Home Entertainment releases of Saw II: Special Edition and The Last Unicorn: 25th Anniversary Edition.

4th Logo (March 15, 2016-)

Visuals: On a white background, three red swirls fly into the screen as a bright red light moves in to the center of the screen. The swirls form the Deluxe circle from the previous logos, however "deluxe" is in a different font. There are still some swirls in the circle. The "digital studios" text is also absent.

Technique: Again, nice CGI.

Audio: A long whoosh accompanied by twinkling sounds.

Availability: Current and common.

Seen on most Universal DVDs and Blu-rays since March 2016, such as Sisters, both The Secret Life of Pets movies, Sing, Barbie: Video Game Hero, Warcraft, Neighbors 2: Sorority Rising, Bridget Jones's Baby, The Mummy (2017), The Nut Job 2: Nutty by Nature, Despicable Me 3, Logan Lucky, Trolls Holiday and Holiday in Harmony, Mariah Carey's All I Want For Christmas Is You, Woody Woodpecker (2017), American Made, The Foreigner, Darkest Hour, Tully, Jurassic World: Fallen Kingdom, The House with a Clock in Its Walls, Johnny English Strikes Again, The Grinch (2018), First Man, Fighting With My Family, How to Train Your Dragon: The Hidden World, Abominable, the 40th anniversary Blu-ray of Smokey and the Bandit, The Invisible Man (2020), Bobbleheads: The Movie, Songbird (2020), Nobody, F9: The Fast Saga, Stillwater, Last Night in Soho, The Addams Family 2, The 355, The Northman and Minions: The Rise of Gru.
Some Universal DVDs and Blu-rays released around this time do not have this logo at the end, as they go straight to the main menu or either replace it for the Sony DADC New Media Solutions logo instead.
It does not appear on any Ultra HD Blu-rays released by Universal as they use a 4K Ultra HD version instead, nor on Fox titles in all formats, as they kept using the same region-specific warning screen and then updated to Disney's version in May 2020.

5th Logo (August 9, 2016-)

Visuals: On a white background, a red circle zooms out, which later turns into a globe, and back into the circle with the word "deluxe" in the same font as the previous logo.

Technique: The circle zooming out, and the turning of the circle.

Audio: A calming three-note string tune, along with some shining.

Availability: Only seen on Ultra HD Blu-rays from Universal, such as the first four Purge films, Sing, the Jurassic Park franchise, Despicable Me 3, Apollo 13, The Grinch, The Meaning of Life, The Secret Life of Pets 2, Abominable, and Shrek. This logo does not appear on standard Blu-rays or DVDs as they use the variant mentioned above instead.