Deluxe Digital Studios

Background

Deluxe Digital Studios is a leading supplier of DVD and Blu-ray post-production services, including subtitling and localization, video compression, encoding and authoring, among others. Their clients include major Hollywood studios, most notably Universal and 20th Century Fox, as well as a growing number of online retailers.

Established in the early 2000s, the company itself is a subsidiary of Deluxe Entertainment Services Inc., an American mass media company founded in 1915 by William Fox (founder of Fox Film, a predecessor to 20th Century Fox).

1st Logo (2002-2005)

Fullscreen
Widescreen
Still

Nicknames: "The Red Globe", "Deluxe Globe"

Logo: On a black/white gradient background, a red globe zooms out while rotating. Then, it becomes solid as the word "deluxe" fades on it (forming the Deluxe Corporation logo). "digital" flies out from the circle letter-by-letter, as the texts "design", "compression", "authoring", and "production services", in white, appear under "STUDIOS", which appears letter-by-letter under "ital". The Deluxe logo then flashes, and "A DIVISION OF DELUXE GLOBAL MEDIA SERVICES LLC" fades in.

Variants:

A widescreen version exists, which appears on widescreen releases of certain DVDs from the period.
A still version without the changing text exists.

FX/SFX: The globe moving, the letters appearing.

Music/Sounds: A synth drone is heard all throughout the logo. When the letters appear, several whooshes and beeps are heard, and a boom is heard at the end. None for the still version.

Availability: The animated version is fairly common, but the still version is rare. Sometimes paired with the Macrovision logo for Universal DVDs.

Seen at the end of Universal, MGM and 20th Century Fox between late 2002 and early 2005.
It was also seen at the end of some Artisan Entertainment and Lions Gate Home Entertainment releases (the former they folded into the latter studio).
It also appeared on some HBO Video releases.

Editor's Note: None.

2nd Logo (2005-2006)

Fullscreen
Fullscreen with byline
Widescreen

Nicknames: "The Grid", "Deluxe Grid"

Logo: An iris-in effect brings forth a red/black background with a grid and a continuously scrolling filmstrip that transforms into 1/0 binary codes after reaching the center. The logo from before flies faintly from left to right over the background. Then, a transparent square flashes in, where the Deluxe circle zooms out and "digital" and "STUDIOS" slide in from left and right, respectively. The texts "DESIGN", "COMPRESSION", and "AUTHORING" appear above the square, fading in word-by-word while they slowly space out, before ending with "PRODUCTION SERVICES". The codes and text continue to move as the logo fades out.

Variant: On early Universal DVDs with this logo, it is in a crimson red color, and below reads "A DIVISION OF DELUXE LABORATORIES" with a red glow.

FX/SFX: The binary text scrolling, the flash, the (changing) text fading.

Music/Sounds: A sound that sounds like air blowing, then a loud whoosh sound when the square flashes.

Availability: Uncommon, as this logo was only used for nearly two years.

It was seen at the end of 2005-06 Universal, 20th Century Fox, and MGM (before Sony took over distribution).
It also appears on the Lionsgate releases of Saw: Special Edition, The Barbie Diaries and Arthur's Missing Pal.
It even appears on some HBO Video and New Line Cinema releases.

Editor's Note: None.

3rd Logo (2006-2016)

Fullscreen
Widescreen

Nicknames: "The Sketch", "Deluxe Sketch"

Logo: On a white paper-like background, the logo sketches itself in at a bottom angle, before angling itself upward as it zooms out to the center. To the tune of the logo music, the Deluxe logo faintly flashes as all the normal colors begin painting in. With the background now bright silver, the Deluxe circle becomes shiny as a duplicate of the text on it shoots out letter-by-letter. The Deluxe circle flashes again as its color "inflates" inside, while the entire logo then raises to fully render in CGI. At the same time, the background becomes a darker silver metal flooring, with a large blue spotlight shining on the Deluxe logo. The logo's shadow moves from right to left as the flooring shines on top from the opposite.

Variants:

On the pan and scan version seen on full-screen only DVDs, the logo starts at the left side and when it angles, it pans until it's centered.
On Blu-ray releases, the logo cuts to black instead of fading out.

FX/SFX: Very good CGI, blending both CGI and 2D animation to astonishing results.

Music/Sounds: A piano theme that builds up to a majestic climax and ends with a held-out synth drone and a faint "hiss" with the shine.

Availability: Common.

It was seen at the end of 2006-2016 Universal Studios Home Entertainment DVDs and Blu-rays, as well as 20th Century Fox DVDs/Blu-rays until mid-2009 as well as Summit Entertainment releases from 2008-2011.
Like the previous logos, this logo was paired with the Macrovision logo on Universal DVDs until early 2007. It does not appear on the original release of Barbie and the 12 Dancing Princesses, but subsequent Barbie titles from this timeframe do have it. Fox DVDs and Blu-rays since 2009 no longer have this logo, with the introduction of the region-specific warning screen.
It was seen at the end of a lot of Universal DVDs and Blu-rays from late 2006 to early 2016, as well as pre-2016 Blu-ray/multi-film set DVD reissues of older Universal products.
It was also seen at the end of 2006-2009 20th Century Fox/MGM releases from this era.
It also appeared at the end of Summit Entertainment self-distributed titles from 2008-2012.
It also appeared on the Lionsgate releases of Saw II: Special Edition and The Last Unicorn: 25th Anniversary Edition.
Some Universal DVDs and Blu-rays released around this time do not have this logo at the end, as they either go straight to the main menu or replace it with the 2013-2016 Sony DADC logo instead.

Editor's Note: None.

4th Logo (2016-)

Nicknames: "2010s Deluxe", "Where's Digital Studios"

Logo: On a white background, three red swirls fly into the screen as a bright red light moves in to the center of the screen. The swirls form the Deluxe circle from the previous logos, however "deluxe" is in a different font. There are still some swirls in the circle. The "digital studios" text is also absent.

FX/SFX: Again, nice CGI.

Music/Sounds: A long whoosh accompanied by twinkling sounds.

Availability: Current and common.

Seen on most Universal DVDs and Blu-rays since March 2016, such as Sisters, Ride Along 2, London Has Fallen, both The Secret Life of Pets movies, Sing, Barbie: Video Game Hero, Warcraft, Neighbors 2: Sorority Rising, Bridget Jones Baby, Fifty Shades Darker, The Space Between Us, The Mummy (2017), Logan Lucky, The Nut Job 2: Nutty by Nature, A Dog's Purpose, Despicable Me 3, Trolls Holiday and Holiday in Harmony, Mariah Carey's All I Want For Christmas Is You, Marshall (2017), Woody Woodpecker, American Made, All I See Is You, The Foreigner, Darkest Hour, Molly's Game, Pitch Perfect 3, Den of Thieves, Incarnate, Thoroughbreds, Blockers, Tully, Breaking In, Show Dogs, Jurassic World: Fallen Kingdom, Mamma Mia!: Here We Go Again, Mile 22, The Happytime Murders, Peppermint, The House with a Clock in Its Walls, Johnny English Strikes Again, A Private War, The Grinch (2018), Thomas & Friends: Big World! Big Adventures!, First Man, Mary Queen of Scots, Second Act, Serenity, both Happy Death Day movies, Fighting with My Family, How to Train Your Dragon: The Hidden World, Greta, After, Little, El Chicano, Curious George: Royal Monkey, A Dog's Journey, Doom: Annihilation, the final three The Purge movies, The Art of Self-Defense, How to Train Your Dragon: Homecoming, Abominable, Wild Nights with Emily, Playmobil: The Movie, Black Christmas, Dolittle, the 40th anniversary Blu-ray of Smokey and the Bandit, The Invisible Man (2020), Military Wives, American Pie Presents: Girls' Rules, Tremors: Shrieker Island, Bobbleheads: The Movie, The War with Grandpa, Come Play, Horizon Line, Songbird (2020), News of the World, Our Friend, Boogie, Nobody, F9: The Fast Saga, Stillwater, Respect, Copshop, Last Night in Soho, The Addams Family 2, The 355, Marry Me, The Northman and Downton Abbey: A New Era.
Some Universal DVDs and Blu-rays released around this time such as Jason Bourne, The Huntsman: Winter's War, Kubo and the Two Strings, Ratchet & Clank, Hail Caesar, Bad Moms, A Monster Calls, Phantom Thread, Eye in the Sky, The Girl on the Train, Split (2016), Dad's Army, Shopkins Chef Club, The Fate of the Furious, Skyscraper, Glass (2019), Mortal Engines, Pacific Rim: Uprising, The Strangers: Prey at Night, I Feel Pretty, The Great Wall, Girls Trip, I, Tonya, Home Again, BlacKkKlansman, The Man Who Invented Christmas, Megan Leavey, The Dead Don't Die, Fifty Shades Freed, Teen Spirit, Poms, Arctic, Hotel Mumbai, Captive State, The Mustang, The Roads Not Taken, Brian Banks, Captain Fantastic, Free State of Jones, Get Out, Collide, Sleepless, UglyDolls, both Halloween (2018) movies, Queen & Slim, Good Boys, Us (2019), Ma, 1917 (2019), Last Christmas (2019), Cats (2019), Fast & Furious Presents Hobbs & Shaw, The Addams Family (2019), The Hustle, Yesterday, Hustlers, The Hunt, The Turning, The Photograph, The King of Staten Island, Beckman, The Secrets We Keep, You Should Have Left, Half Brothers, Queen Bees, Countdown (2019), The Stray, Won't You Be My Neighbor?, What They Had, Wild Mountain Thyme, All My Life, Honest Thief, Ordinary Love, The Assistant, Emma., The High Note, Dark Waters, Harriet, Let Him Go, Don't Let Go, Promising Young Woman, Land, Freaky (2020), The Gentlemen (2019), Trolls World Tour, The Croods: A New Age, Spirit Untamed, The Boss Baby: Family Business, Curious George: Go West, Go Wild, Greenland, The Upside, The Best of Enemies, 21 Bridges, The Secret Garden, The Mauritanian, The Marksman, Separation, Save Yourselves!, Old (2021), Candyman (2021), Dear Evan Hansen, The Card Counter, Blue Bayou, No Time to Die, Belfast, National Champions, Sing 2, Redeeming Love, Cyrano, The King's Daughter, Dream Horse, House of Gucci, Blacklight, The Outfit, Licorice Pizza, Studio 666, Ambulance (2022), The Bad Guys, Firestarter (2022), Downton Abbey: The Motion Picture (2019) and Memory (2022) do not have this logo at the end, as they either go straight to the main menu or replace it with either the 2016-present Sony DADC New Media Solutions logo or the Giant Interactive authoring logo instead.
It does not appear on any Ultra HD Blu-rays released by Universal as they use a 4K Ultra HD version instead, nor on Fox titles in all formats, as they kept using the same region-specific warning screen and then updated to Disney's version in May 2020.

Editor's Note: None.

5th Logo (2017-)

Nicknames: "4K Deluxe", "The Red Globe II", "Universal Deluxe"

Logo: On a white background, a red circle zooms out, which later turns into a globe, and back into the circle with the word "deluxe" in the same font as the previous logo.

FX/SFX: The circle zooming out, and the turning of the circle.

Music/Sounds: A calming three-note string tune, along with some shining.

Availability: Only seen on Ultra HD Blu-rays from Universal, such as The Purge franchise, Sing, the five Jurassic Park films, Despicable Me 3, Apollo 13, The Grinch, The Secret Life of Pets 2, Abominable, and Shrek: 20th Anniversary Edition. This logo does not appear on standard Blu-rays or DVDs from Universal, as they use the variant mentioned above instead.

Editor's Note: Same as before.